Rock Content

SEPTEMBER 4, 2023

It’s a fact, you need to know your audience for your content marketing strategy to be effective. Unlike traditional forms of advertising, such as newspaper or billboard ads, which target a wide audience, content marketing takes a different approach. Look at age, geographic location, gender, education, and income.

Marketing Strategy 52

Marketing Strategy Content Marketing Whitepaper Law 52

Rock Content

APRIL 24, 2023

Content marketing plays an integral role in lead generation, branding, and product marketing. It’s no wonder so many business owners, marketers, and brand owners pay top dollar to outsource their content creation. What makes Contently such a standout?

Place 80

Place Whitepaper Finance Price 80

Hubspot Marketing

AUGUST 11, 2022

As a content marketer, you’ll want to show up in search engine results, even in these early stages, to establish your authority and gain the trust of buyers who are starting the journey. Your goal will be to consider your indirect competitors and educate them on the pros and cons. Consideration Stage. Decision Stage.

Whitepaper 144

Whitepaper eBook Education Price 144

Rock Content

JANUARY 22, 2021

Each day, there are millions of pieces of content added to the internet. Blog articles, infographics, white papers, and ebooks are published consistently over a wide range of platforms and mediums. However, content creation is a time-consuming task. Let’s say that you wrote a white paper.

Whitepaper 72

Whitepaper eBook Education Customer 72

Search Engine Land

NOVEMBER 1, 2022

Content marketing is – you guessed it – a type of marketing strategy. But what differentiates it from the other marketing types you may be familiar with? For one thing, think of it as the polar opposite of traditional marketing methods, such as advertising. What is content marketing? Source: Fractl.

Content Marketing 92

Content Marketing Traditional Marketing Whitepaper Real Estate 92

Rock Content

APRIL 21, 2020

Do you know how to create strategic content marketing to drive more sales? What was just a trend has now become a necessity for market survival. Because of this, strategic content marketing uses channels such as blogs, social networks, and email. What is strategic content marketing? Check it out!

Content Marketing 52

Content Marketing Whitepaper eBook Non-Profit 52

Scoop.it!

SEPTEMBER 7, 2022

Knowing that today’s customer journeys get longer and more complicated, marketers like to see leads as new conversions. One big question is – can content marketing help in driving leads and assist you in creating a proper lead nurturing strategy? Offer downloadable digital content. Write more blogs.

Content Marketing 76

Content Marketing Affiliate Marketing Whitepaper User-Generated 76

AWeber

FEBRUARY 15, 2022

As consumers shift their attention and spending online, a content marketing strategy is no longer an option. By delivering valuable content that resonates with your target audience, you can improve your reputation online and turn more visitors into customers. Why is content marketing important? It’s a requirement.

Content Marketing 85

Content Marketing Gen Z eBook Marketing 85

Rock Content

JULY 28, 2020

That’s why this kind of content is gaining more space in marketing strategies. Interactive content is the new strength of Content Marketing. Until recently, this strategy included mostly static materials, such as ebooks and blog posts. Combine content and experience.

Marketing Strategy 72

Marketing Strategy Content Marketing eBook Whitepaper 72

Marketing Insider Group

APRIL 11, 2023

The best way to ensure smooth sailing is to work with digital marketing experts. Content Marketing Today’s consumers are eating up content. Whether it’s your latest blog post or a viral TikTok, your company’s content creation is essential to engaging your audience. Content Creation. Distribution.

Digital Marketing 128

Digital Marketing Whitepaper Copywriting Real Estate 128

Marketing Insider Group

MAY 15, 2023

In this article, we’re outlining everything you need to know about B2B digital marketing, from identifying your target audience and analyzing competitors, to exploring different digital channels and building trust with your customers. In fact, 70% of marketing technology buyers look for content on vendor websites.

Digital Marketing 124

Digital Marketing Whitepaper Marketing Marketers 124

Rock Content

AUGUST 13, 2019

It’s a question that every content marketing team has had to answer at least once—if not hundreds—of times. In a planning meeting for a new content piece, it’s often the first question that comes up: how are we driving traffic to this content? Take into account the type of content you’re creating. Is it an eBook?

Whitepaper 51

Whitepaper eBook Education Place 51

Vertical Response

JUNE 20, 2022

About 87% of B2B content marketers use email to engage their audience. A well-executed email marketing strategy would allow your business to reach more customers, raise brand awareness, and grow at a faster rate. The main goal of email marketing is to get customers to take action. Get Customers to Take Action.

Whitepaper 79

Whitepaper eBook Shipping Email Marketing 79

Marketing Insider Group

AUGUST 10, 2021

For example, Download Now, Get Details, Read the eBook, or Request a Demo all tell the visitor exactly what action to take—making it very clear what will happen once they click. Download eBook Now. Download” is a predictable, low-effort verb, and “eBook” clearly explains what the users are getting in exchange for their information.

eBook 145

eBook User-Generated Whitepaper Education 145

Search Engine Land

JUNE 16, 2023

A winning content strategy relies on an honest assessment and comprehensive understanding of four interdependent components: Your end goal Your audience Your product Your resources Your editorial and content calendars should combine these four components to guide users through all stages of their decision-making process.

Whitepaper 98

Whitepaper eBook User-Generated B2C 98

Search Engine Land

JUNE 2, 2023

Your content can reach and impact your ideal customer whether they just discovered your brand through your blog or are stuck on your product/service page weighing a purchase – and every stage between those two bookends. Every piece of content you publish can be a powerful motivator and educator that speaks to the heart of your prospect.

Whitepaper 120

Whitepaper eBook Education Place 120

CXL

MAY 27, 2022

With a tactical understanding of two different marketing strategies: demand generation and lead generation. While your competitors pump out gated ebooks and “state of the industry” lead magnets that generate low-to-no intent MQLs, tap into existing demand to build a pipeline of high intent leads.

Thought Leadership 89

Thought Leadership Whitepaper eBook User-Generated 89

Adobe Experience Cloud Blog

OCTOBER 18, 2017

According to the authors of Marketing Metrics , the probability of selling to a new prospect is 5-20% while the probability of selling to an existing customer is 60-70%. Provide them with all the information they need to get started then offer a link to supporting content or access to educational content such as a white paper or ebook.

Customer 215

Customer Whitepaper Thought Leadership Marketing Automation Platform 215

Rock Content

AUGUST 13, 2019

It’s a question that every content marketing team has had to answer at least once—if not hundreds—of times. In a planning meeting for a new content piece, it’s often the first question that comes up: how are we driving traffic to this content? Take into account the type of content you’re creating. Is it an eBook?

Whitepaper 40

Whitepaper eBook Education Place 40

Digital Marketer

NOVEMBER 4, 2022

One of the best ways to go further with affiliates is to have them produce long-form content. Long-form content can come in various forms, including online guides and eBooks. Long-form content can be great work for affiliates, while it can be a gold mine for businesses. Want to get certified in Content Marketing?

Whitepaper 77

Whitepaper Fashion eBook SEO 77

OnDemand CMO

MARCH 3, 2023

I’ve written many times about how you need to have ‘’a plan’’ when it comes to your content marketing strategy. So I’m going to break down and itemize each step to help you turn your content marketing strategy into a real strategy, and hopefully save you time and money in the process.

Marketing Strategy 86

Marketing Strategy Whitepaper Marketing Marketers 86

Marketing Insider Group

JANUARY 5, 2023

So you are running marketing programs, engaging content and campaign messages across a variety of paid, owned and earned media channels. These people are interested in getting educated on how to solve a problem. Too many marketers use what’s called an activity-based lead scoring model. Downloaded our white paper?

Whitepaper 110

Whitepaper Marketing Marketers eBook 110

Rock Content

MARCH 28, 2023

These insights come from the Global Marketing Playbook 2023, a new collab between HubSpot, Rock Content and Lokalise. You can download the full ebook here ! Rock Content Rock Content is an innovative and forward-thinking company that is helping to drive the evolution of content marketing in today’s digital age.

Branding 86

Branding Global Marketing Fashion Whitepaper 86

Adobe Experience Cloud Blog

MARCH 28, 2017

They want to engage with quality content that educates, entertains, or inspires them. Businesses are investing more in content marketing , which focuses on creating valuable content to guide buyers through the customer journey. Here are four ways you can promote your content to increase engagement: 1.

Promotion 133

Promotion Whitepaper Inbound Marketing Thought Leadership 133

Rock Content

SEPTEMBER 17, 2020

In its development, it is necessary to generate leads , educate them, and build brand awareness. The proposal is to attract, educate, and lead them to conversions. In this process, the main job is to nurture these leads by using content that contributes to generating interest. Educate your audience.

Whitepaper 75

Whitepaper Inbound Marketing Education eBook 75

Rock Content

OCTOBER 30, 2020

At the end, a CTA offers the download of a whitepaper and captures the user’s contact information. This way, besides being an excellent data producer, interactive content is also an essential resource to boost your lead generation. To generate educational and positive experiences, KVH has created interactive landing pages.

User-Generated 131

User-Generated eBook Education Whitepaper 131

Marketing Insider Group

MARCH 24, 2021

Not only will this strategy build confidence in your brand, but more importantly, your conversations can be a rich source of content ideas for blog posts, podcasts, videos, FAQ pages, white papers, and ebooks. As your teams interact with your social media followers, they’re also building relationships.

Branding 142

Branding Transform Whitepaper User-Generated 142

Marketing Insider Group

DECEMBER 3, 2020

What this tells us is that many retail employees are working from home and folks with direct reports and departmental responsibilities are doing what they can to educate themselves about the types of tools they need to be successful. We’ve finally encountered another audience where eBooks aren’t the predominant content format.

Retail 91

Retail Whitepaper Food B2C 91

Sachs Marketing Group

AUGUST 12, 2023

Content Marketing Content marketing is an essential digital marketing strategy that revolves around the creation and sharing of valuable and relevant content. By offering content that resonates with your audience’s needs and interests, content marketing aims to build trust and credibility.

Digital Marketing 52

Digital Marketing Marketing Strategy Transform Whitepaper 52

Rock Content

JUNE 22, 2020

SaaS companies found out that interactive content can be a powerful ally to accelerate their sales cycle. Any successful Content Marketing strategy should include this concept in its practices. Why you need interactive content for your SaaS company. Interactive content is all over the internet.

Whitepaper 72

Whitepaper Transform eBook User-Generated 72

Rock Content

MAY 8, 2016

Marketers are creating more content than ever. According to the Content Marketing Institute , 77% of B2C companies and 70% of B2B companies surveyed say that they are creating more content than they did just a year ago. However, producing more content is only productive when you have a solid plan in place.

Marketing Plan 75

Marketing Plan Content Marketing B2C Whitepaper 75

Hubspot Marketing

JANUARY 7, 2024

There are too many marketing roles and functions to provide a single definition applicable to everyone in this field. Before we dive into the various positions you can find within a marketing department, let’s discuss tools and education necessary to become a marketer. Some internships can lead to full-time jobs, too.

Copywriting 99

Copywriting CMO PR Social Media Marketing 99

Adobe Experience Cloud Blog

MAY 8, 2019

It’s a gradual, comprehensive, holistic approach to engagement that comprises dedicated inbound marketing tactics, social interactions, ebook campaigns, weekly newsletters, pop-up events, webinars, and more. Content marketing is a crucial element of demand generation. Demand generation isn’t a quick fix. 2 Be original.

Thought Leadership 134

Thought Leadership Key Performance Indicator Direct Mail eBook 134

Rock Content

JANUARY 28, 2021

Many companies still believe that Digital Marketing is all about ad campaigns and social media. Our experience in the company has shown us that Digital Marketing possibilities are endless and that, with a solid Content Marketing strategy, not being able to invest in ads is irrelevant. Automate your marketing strategy.

Whitepaper 52

Whitepaper User-Generated eBook Digital Marketing 52

Search Engine Land

MARCH 3, 2023

One caveat: Whether you’re brand-new to content strategy, revising an existing strategy, or completely overhauling your content marketing, you need a solid framework to lean on. What is a content strategy framework? A content strategy framework is a plan that guides all of your content marketing actions.

Real Estate 102

Real Estate Key Performance Indicator Whitepaper Promotion 102

Digital Marketer

APRIL 6, 2023

The Type Of Content Suitable For Each Social Media Platform And Demographic Here’s a quick summary of the type of social media content to write for each platform/demographic. Your Niche The type of social media content you’ll create will also depend on your industry. Want to get certified in Content Marketing?

User-Generated 73

User-Generated Entertainment Whitepaper CRM 73

Sprout Social

JULY 1, 2021

Content SEO : B2B content marketing for SEO is the practice of using research on user needs and search intent to create content. You go through the steps of research, ideation, content creation and promotion. Mid-page, the company inserted a free eBook on a very relevant topic for their target audience.

SEO 121

SEO B2C PR Whitepaper 121