Rock Content

NOVEMBER 5, 2023

Regardless of its industry, niche, or long-term goals, every business needs a solid marketing budget in place. Not only does a marketing budget help a business properly plan out its advertising strategy, but it also streamlines the process of measuring overall return on investment. Here are some key steps to follow.

Management 52

Management Key Performance Indicator Outbound Marketing Finance 52

Adobe Experience Cloud Blog

MAY 8, 2019

In an industry where creating better brand-to-customer relationships is everything, demand generation is an umbrella term for a range of marketing activities that drive long-term engagement —including lead generation, demand capture, and pipeline acceleration. Field marketing events are also a very common tactic for pipeline acceleration.

Thought Leadership 134

Thought Leadership Key Performance Indicator Direct Mail eBook 134

Hubspot Marketing

MAY 30, 2022

And then we suddenly find ourselves in the real world, only to realize that numbers do play a pivotal role in what we do — especially in digital marketing. To help those of you looking for a way to sharpen your skills, we've put together a detailed list of ways you can start using Excel to simplify your marketing tasks.

Key Performance Indicator 145

Key Performance Indicator Marketing Marketers SEO 145

Rock Content

SEPTEMBER 20, 2023

Explore the Go-to-Market strategy concept. What Is a Go-to-Market (GTM) Strategy? A Go-to-Market (GTM) strategy is a strategic plan developed to position your new service or product for launch. The Importance of Having a Go-to-Market (GTM) Strategy Why is a GTM strategy important?

Marketing Strategy 52

Marketing Strategy Key Performance Indicator Customer loyalty Marketing 52

Marketing Insider Group

MAY 11, 2020

While companies have relied on traditional marketing strategies for decades, some are still wondering, what is content marketing really? Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. What Is Content Marketing Really?

Content Marketing 66

Content Marketing Thought Leadership eCommerce Marketing 66

Lynton Web

NOVEMBER 9, 2023

Creating successful web and digital marketing campaigns requires a clear understanding of performance, trends, and opportunities. Email Marketing: Open rates , click-through rates, and conversion rates are just the tip of the iceberg. Let’s explore our approach. Our relationship with our clients is a partnership.

Key Performance Indicator 59

Key Performance Indicator Customer Acquisition User-Generated eBook 59

Marketing Insider Group

DECEMBER 20, 2021

In 2021, 82% of businesses use content marketing as part of their larger marketing strategy, but only about half feel that their efforts are successful. I would venture to guess that this problem is largely due to the fact that brands focus so much on new content that they forget to assess what they’ve already published.

Key Performance Indicator 136

Key Performance Indicator User-Generated Analytics SEO 136

Rock Content

APRIL 15, 2024

Although content marketing is a key part of any successful ongoing marketing strategy, making sure your content really hits the mark is especially important when it comes to SaaS marketing. Examples include, but are not limited to, blog posts, how-to videos, case studies, ebooks, and whitepapers.

Marketing Strategy 52

Marketing Strategy Content Marketing Thought Leadership Key Performance Indicator 52

Marketing Insider Group

FEBRUARY 27, 2024

Impactful marketing campaigns transcend product promotion, playing a pivotal role in sculpting a brand’s identity, forging emotional bonds with the audience, and ultimately driving tangible results in leads and ROI. What Is a Marketing Campaign? Often, this includes resources such as articles, eBooks, and whitepapers.

Whitepaper 101

Whitepaper Key Performance Indicator Direct Mail eBook 101

Scoop.it!

NOVEMBER 29, 2022

Content marketing costs 62% less than other marketing methods for SaaS companies. It generates three times more leads than outbound marketing. With these numbers in mind, it’s clear that content marketing is a powerful lead generation method. Identify customer pain points.

Marketing Plan 95

Marketing Plan Content Marketing Whitepaper Key Performance Indicator 95

Marketing Insider Group

JANUARY 19, 2021

“Does content marketing work? And yes, content marketing works. Industry and market. Content marketing takes time to work. But if you want to build your business on a firm foundation and grow confidently into the future, content marketing is one of your best options. Quick Takeaways.

Content Marketing 145

Content Marketing Whitepaper Key Performance Indicator Marketing 145

Marketing Insider Group

MAY 26, 2021

If you’re in the initial stages of building a new business, you may feel overwhelmed and underprepared to manage your ever-growing marketing to-do list. We’re here today to help simplify what can be a complex process: building a successful content marketing program. What is a Content Marketing Program?

Content Marketing 122

Content Marketing Key Performance Indicator User-Generated Marketing 122

Marketing Insider Group

FEBRUARY 9, 2021

What’s the goal of content marketing ? For most companies the goal of content marketing is to get business results – outcomes that drive profitable action. Remember that content marketing is a long-term strategy – a marathon, not a sprint. What Content Marketing Results Do You Want?

Content Marketing 145

Content Marketing eBook Marketing Marketers 145

Search Engine Land

MAY 13, 2024

Top B2B content distribution strategies that work Content marketing is crucial for B2B. But it’s not enough to just create great content. So, how do you reach your target audience and achieve content marketing success? Social media is just one piece of the puzzle. But let’s be real.

Whitepaper 103

Whitepaper Thought Leadership User-Generated Key Performance Indicator 103

Rock Content

FEBRUARY 12, 2024

In an increasingly connected digital-age world, getting a brand noticed and building a loyal customer base calls for high-quality, engaging content, and plenty of it. The right approach to content marketing can give your brand a powerful voice that makes your target audience truly sit up and take notice.

Key Performance Indicator 84

Key Performance Indicator eBook Market Research Shoppers 84

Exposure Ninja

OCTOBER 16, 2023

If you’re new to the world of marketing, you might have seen people talking about “A/B testing” or “MOFU, TOFU and BOFU” and been left wondering what on earth they’re talking about. Marketers are creating new words on a constant basis. It can get confusing, even for experienced marketers!

PR 52

PR Marketing Marketers User-Generated 52

Marketing Insider Group

JULY 27, 2015

Technology marketers, however, can leverage content marketing to simplify their message and connect to these decision-makers. A recent study by MarketingSherpa surveyed 4,000 b2b technology business professionals to understand what types of content these buyers are looking for. Educational content: Zuora’s Academy.

Content Marketing 79

Content Marketing Whitepaper eBook Finance 79

Martech

APRIL 16, 2024

With the right content marketing strategy, you can engage your audience at every stage of their journey. From sparking initial awareness to nurturing their consideration and guiding them toward a decisive action, crafting your content with precision is crucial.

Customer Journey 124

Customer Journey Customer Energy Transform 124

Hubspot Marketing

NOVEMBER 30, 2022

And although we say it a lot, the way people shop and buy really has changed along with it — meaning offline marketing can’t be your only strategy for driving sales because you need to meet audiences where they’re already spending time: on the internet. Enter digital marketing — in other words, any form of online marketing.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing User-Generated 145

Search Engine Land

MARCH 3, 2023

How’s your content strategy coming along? Overwhelmingly, brands and marketers with a documented content strategy outperform those without one. What is a content strategy framework? A content strategy framework is a plan that guides all of your content marketing actions. Are you working on one?

Real Estate 101

Real Estate Key Performance Indicator Whitepaper Promotion 101

Marketing Insider Group

JUNE 22, 2021

Businesses worldwide continue increasing their content marketing budgets to expand their reach and grow their audiences online. But if they don’t have a content distribution plan in place, a lot of their time, effort, and resources will end up going to waste. Content Distribution Channels. Conduct a content audit.

Key Performance Indicator 127

Key Performance Indicator Whitepaper Promotion eBook 127

Rock Content

APRIL 8, 2024

As any digital marketer or creator knows, effective content creation is far from easy. Not only do you need to brainstorm and develop a constant stream of ideas you know your audience will love, but your content needs to be fully optimized for search engines, as well.

Transform 82

Transform eBook Key Performance Indicator User-Generated 82

Marketing Insider Group

SEPTEMBER 21, 2020

B2B marketers who blog get 67 percent more leads than those who don’t. My own business depends on creating blog content that outranks my competitors. Because it’s so universal, everyone in website maintenance and content marketing knows how to use it. Downloading an ebook or white paper. Publish Frequently.

Whitepaper 123

Whitepaper eBook Key Performance Indicator User-Generated 123

CXL

NOVEMBER 22, 2022

Marketing metrics are a competitive advantage. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. Table of contents What are digital marketing metrics?

Digital Marketing 88

Digital Marketing Customer Acquisition Analytics Non-Profit 88

Rock Content

AUGUST 25, 2020

However, today they are central to all market practices , especially as part of Content Marketing strategies. However, personalizing content is much more than delivering the right material to the right person. How to apply personalization through Content Marketing? What is personalized content?

Transform 74

Transform User-Generated Whitepaper Law 74

Rock Content

SEPTEMBER 21, 2020

In this article, we will explore the importance of data collection, how to do it, and how you can benefit from such an important activity in the Digital Marketing realm. How do I collect data for Marketing? What are the benefits of a well-performed data collection? Here is what you are going to learn: What is data collection?

Transform 73

Transform User-Generated Key Performance Indicator Marketing 73

Rock Content

DECEMBER 7, 2020

It is important to evaluate the efficiency of marketing and advertising strategies. It is largely linked to Content Marketing. Inbound Marketing. Also called Attraction Marketing. This strategy usually attracts customers through content made for the Internet, such as blogs, podcasts, video lessons, etc.

eCommerce 83

eCommerce User-Generated Real Estate Key Performance Indicator 83

Marketing Insider Group

JULY 1, 2020

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Content marketing is the kind of marketing that delivers ROI you can measure. Unlike other methods of marketing, content marketing stands out because it is completely sustainable.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Marketing 145

Tiecas

OCTOBER 16, 2023

Industrial content marketing for manufacturers is a powerful tool to help your business achieve its lead generation and sales goals. It’s a strategic marketing approach focused on creating, distributing, and promoting valuable, relevant, and consistent content to attract and engage a clearly defined audience.

Manufacturing 52

Manufacturing Content Marketing Key Performance Indicator Transform 52

Search Engine Land

MARCH 6, 2023

What you should include in your content strategy document to guide your content marketing toward success. What is a content strategy document, and why do you need one? A content strategy is a plan that governs all of your content marketing activities , including: Researching and ideating content.

Key Performance Indicator 94

Key Performance Indicator Promotion Whitepaper eBook 94

Marketing Insider Group

MARCH 8, 2021

Think you’re safe because you have a dedicated content marketing strategy? Brands with the most successful content are far more likely to have a dedicated content strategy compared to the least successful brands: 60% vs. 21% respectively. Content should provide a foundation for your overall growth strategy.

Gen Z 145

Gen Z Thought Leadership Key Performance Indicator Transform 145

Marketing Insider Group

SEPTEMBER 14, 2023

In fact, I’d argue that most brands publish far too much mediocre or low-quality content. Think you’re safe because you have a dedicated content marketing strategy? Brands with the most successful content are far more likely to have a dedicated content strategy compared to the least successful brands: 60% vs. 21% respectively.

Content Marketing 110

Content Marketing Thought Leadership Gen Z Marketing 110

Hootsuite

MARCH 31, 2020

How to Use Twitter Analytics: The Complete Guide for Marketers. Many brands use a blog as a way to share engaging content with their audience and establish their industry expertise. The Hootsuite blog, for example, shares up-to-date content about social media marketing and how to use social tools. Content curation.

User-Generated 145

User-Generated Social Media Marketing Promotion Analytics 145

Backlinko

MAY 14, 2024

Small business marketing is a mix of strategies, tactics, and channels to promote your offerings to your target customers. This guide will teach you how to market your small business using six best practices. Here’s how: Do Market Research Market research helps you understand your target customers on a deeper level.

PR 66

PR Customer loyalty User-Generated Marketing 66