Marketing Insider Group

JULY 11, 2023

Gated content filled with handy how-to guides and relevant research can be the fastest route for your clients to make up their minds. Ask yourself: Do your customers really value your content marketing enough to give up their contact info, email address, or even sign in with their social accounts? But, it comes at a cost.

Whitepaper 95

Whitepaper Customer eBook Energy 95

Rock Content

FEBRUARY 16, 2024

When talking about digital success, the role of a content marketing agency stands out as a pivotal force. It’s no secret that content marketing continues to be at the forefront of any successful strategy. Examples include blog posts, ebooks, white papers, listicles, how-tos, and social media posts.

Marketing Strategy 92

Marketing Strategy Whitepaper eBook Marketing 92

Scoop.it!

SEPTEMBER 7, 2022

Knowing that today’s customer journeys get longer and more complicated, marketers like to see leads as new conversions. One big question is – can content marketing help in driving leads and assist you in creating a proper lead nurturing strategy? Offer downloadable digital content. Write more blogs.

Content Marketing 76

Content Marketing Affiliate Marketing Whitepaper User-Generated 76

Rock Content

JULY 23, 2020

If you follow the trends tied to the most efficient digital strategies, you’ve heard about Content Marketing. The idea is to produce content in several formats, such as blog posts and ebooks, to raise your company’s authority. Today, the trend is towards growth in the production of in-depth content.

Marketing Strategy 75

Marketing Strategy Whitepaper Content Marketing eBook 75

Hubspot Marketing

AUGUST 11, 2022

As a content marketer, you’ll want to show up in search engine results, even in these early stages, to establish your authority and gain the trust of buyers who are starting the journey. From that research, you can begin crafting a documented content strategy that maps your content to the various stages of the buyer's journey.

Whitepaper 144

Whitepaper eBook Education Price 144

Rock Content

APRIL 21, 2020

Do you know how to create strategic content marketing to drive more sales? What was just a trend has now become a necessity for market survival. Because of this, strategic content marketing uses channels such as blogs, social networks, and email. What is strategic content marketing? Check it out!

Content Marketing 52

Content Marketing Whitepaper eBook Non-Profit 52

Adobe Experience Cloud Blog

OCTOBER 25, 2012

by Dayna Rothman We had a great webinar last week on content marketing with Toby Murdock, CEO and Co-Founder of Kapost , and Jason Miller, Social Media Strategist at Marketo. Unfortunately we didn’t have enough time to answer all of the questions about content marketing that our audience asked during the webinar.

Whitepaper 129

Whitepaper Content Marketing Thought Leadership eBook 129

Vertical Response

JUNE 20, 2022

About 87% of B2B content marketers use email to engage their audience. A well-executed email marketing strategy would allow your business to reach more customers, raise brand awareness, and grow at a faster rate. The main goal of email marketing is to get customers to take action. Send Out Transactional Emails.

Whitepaper 79

Whitepaper eBook Shipping Email Marketing 79

Marketing Insider Group

APRIL 11, 2023

Why Spend Your Budget on Digital Marketing Services? When you invest in digital marketing services, you also secure a reliable way to reach your niche audiences and promote your products and services. The best way to ensure smooth sailing is to work with digital marketing experts. Content Creation. Distribution.

Digital Marketing 128

Digital Marketing Whitepaper Copywriting Real Estate 128

AWeber

FEBRUARY 15, 2022

As consumers shift their attention and spending online, a content marketing strategy is no longer an option. By delivering valuable content that resonates with your target audience, you can improve your reputation online and turn more visitors into customers. Why is content marketing important? It’s a requirement.

Content Marketing 83

Content Marketing Gen Z eBook Marketing 83

Rock Content

JULY 28, 2020

That’s why this kind of content is gaining more space in marketing strategies. Interactive content is the new strength of Content Marketing. Until recently, this strategy included mostly static materials, such as ebooks and blog posts. Combine content and experience.

Marketing Strategy 72

Marketing Strategy Content Marketing eBook Whitepaper 72

Marketing Insider Group

OCTOBER 11, 2023

This model offers benefits like showcasing expertise, improving navigation, boosting SEO , and maintaining structured content. To use this model, one should choose a main topic, identify subtopics, research keywords, create and link content, promote, and monitor performance. For us, it’s content marketing.

Whitepaper 105

Whitepaper SEO eBook Promotion 105

Marketing Insider Group

MAY 15, 2023

Navigating the complex landscape of B2B marketing and creating a strategy that generates results can be tricky, especially with today’s ever-evolving digital technologies and trends. But why is digital marketing so important? What Is B2B Digital Marketing? Content Marketing.

Digital Marketing 123

Digital Marketing Whitepaper Marketing Marketers 123

Marketing Insider Group

APRIL 19, 2021

From brand name awareness, to lead generation, marketing your SaaS business requires maximum ROI for the lowest cost. That’s why SaaS companies win with content marketing. It’s also why we use a SaaS-based model with our own content marketing. Start Creating Content That Positions You as a Leader.

Whitepaper 134

Whitepaper eBook Marketing Marketers 134

Marketing Insider Group

MARCH 2, 2023

Here are a few ideas: Incorporate calendars to facilitate easy appointment booking Service calculators to help potential customers find the right service and price point for their needs Reliable and accurate navigation menus on each page More stand-out buttons for email subscription, ebook downloads, social media accounts – you name it!

Whitepaper 88

Whitepaper eBook Fashion User-Generated 88

Adobe Experience Cloud Blog

JANUARY 17, 2017

Author: Ellen Gomes In the world of content marketing, it’s inescapable: Success comes down to engagement. Simply put, without engagement, a key component of your marketing strategy will be missing: your audience. Simply put, without engagement, a key component of your marketing strategy will be missing: your audience.

Digital Marketing 134

Digital Marketing Content Marketing Thought Leadership Key Performance Indicator 134

Marketing Insider Group

JULY 2, 2013

So how do we generate leads with content marketing ? In this hyper-connected, information-saturated world, our customers are tuning out the self-promotion and taking control of their information gathering. There are 2 simple steps to get leads with content marketing: Create helpful content that attracts an audience.

Content Marketing 96

Content Marketing Whitepaper eBook Marketing 96

Adobe Experience Cloud Blog

SEPTEMBER 6, 2012

But a larger company really needs a team of content creation. Because content marketing roles are relatively new to B2B marketing, a lot of marketers don’t know where to start. What does a content marketer do? Ok, so you know that you need content. But what kind of content? Whitepapers.

Management 118

Management Content Marketing Thought Leadership Whitepaper 118

Marketing Insider Group

AUGUST 24, 2015

Whether you are new to content marketing or not, developing a successful content marketing strategy can be very challenging and time-consuming. How do you know if the content you’re producing will reach your target audience and generate more leads or sales for your business? Where do you start?

Marketing Plan 88

Marketing Plan Content Marketing eBook Whitepaper 88

OnPassive Marketing

JULY 10, 2022

By using automated content creation and distribution, you can create high-quality, targeted content that your users will find engaging and valuable. The Importance Of Content Marketing Automation. Content marketing is a strategy that involves creating, distributing, and promoting content online.

Whitepaper 69

Whitepaper User-Generated Marketing Marketers 69

OnPassive Marketing

OCTOBER 1, 2022

Some common growth marketing tactics include: Paid Advertising: This is one of the most effective ways to reach new customers and grow your business. Content Marketing: Creating high-quality content relevant to your target audience can help you attract new visitors to your website or blog.

Traditional Marketing 64

Traditional Marketing Whitepaper Direct Mail Marketing 64

Hubspot Marketing

AUGUST 21, 2023

Analyzing your competitor's website is the fastest way to gauge their marketing efforts. Are they creating whitepapers or ebooks? Are they using static visual content such as infographics and cartoons? Are there five white papers and just one ebook? How often does a new ebook or case study come out?

Shipping 98

Shipping Whitepaper Price eBook 98

OnDemand CMO

MARCH 3, 2023

I’ve written many times about how you need to have ‘’a plan’’ when it comes to your content marketing strategy. So I’m going to break down and itemize each step to help you turn your content marketing strategy into a real strategy, and hopefully save you time and money in the process.

Marketing Strategy 86

Marketing Strategy Whitepaper Marketing Marketers 86

InTouch Marketing

JANUARY 31, 2024

Digital Marketing Digital marketing encompasses a broad spectrum of strategies that leverage the power of the internet to reach and engage audiences. Key components of digital marketing include Search Engine Optimization (SEO), content marketing, social media marketing and email marketing.

Affiliate Marketing 86

Affiliate Marketing Inbound Marketing Direct Mail Traditional Marketing 86

Hubspot Marketing

NOVEMBER 30, 2022

And depending on the goals of their marketing strategy, marketers can support a larger campaign through the free and paid channels at their disposal. A content marketer, for example, could create a series of blog posts that generate leads from an ebook. Content Marketing. Social Media Marketing.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing User-Generated 145

Adobe Experience Cloud Blog

OCTOBER 18, 2017

According to the authors of Marketing Metrics , the probability of selling to a new prospect is 5-20% while the probability of selling to an existing customer is 60-70%. Provide them with all the information they need to get started then offer a link to supporting content or access to educational content such as a white paper or ebook.

Customer 215

Customer Whitepaper Thought Leadership Marketing Automation Platform 215

Sachs Marketing Group

JANUARY 30, 2023

Law firms must consider PPC advertising when looking for effective strategies to promote their services and acquire new clients. With PPC campaigns, law firms can effectively promote their services and reach out to potential clients at the right time with the most relevant message.

Law 84

Law Digital Marketing Whitepaper User-Generated 84

Rock Content

MARCH 28, 2023

These insights come from the Global Marketing Playbook 2023, a new collab between HubSpot, Rock Content and Lokalise. You can download the full ebook here ! Rock Content Rock Content is an innovative and forward-thinking company that is helping to drive the evolution of content marketing in today’s digital age.

Branding 81

Branding Global Marketing Fashion Whitepaper 81

Hubspot Marketing

JUNE 30, 2023

According to AJ Beltis, Senior Content Marketing Manager for HubSpot's Acquisition team, succinctness pays off for CTA copy. The name of the thing you are promoting -- whether it's a free ebook, whitepaper, template, guide, crash course, or presentation -- should align with the name of it on the landing page.

eBook 97

eBook PR Whitepaper Place 97

Many Chat

JUNE 29, 2022

There are many ways to do this, but some of the most effective methods include content marketing, search engine optimization (SEO), and social media marketing. This could be in the form of blog posts, eBooks, white papers, or even infographics. Promote product implementation. Consideration.

Customer Journey 98

Customer Journey Whitepaper Price Shipping 98

Marketing Insider Group

MARCH 24, 2021

Instead of publishing self-promotional content on social media, share tips, how-tos, and advice. Not only will this strategy build confidence in your brand, but more importantly, your conversations can be a rich source of content ideas for blog posts, podcasts, videos, FAQ pages, white papers, and ebooks.

Branding 142

Branding Transform Whitepaper User-Generated 142

Sprout Social

JULY 1, 2021

Content SEO : B2B content marketing for SEO is the practice of using research on user needs and search intent to create content. You go through the steps of research, ideation, content creation and promotion. On-page SEO : This is the optimization of the content itself. Promote the content.

SEO 121

SEO B2C PR Whitepaper 121

Rock Content

NOVEMBER 20, 2020

It must always be on highlight, especially on brand promotion campaigns. Content Marketing is efficient for you to communicate what a product or service offers. It is also essential to promote your content on different channels, aiming to be on the platforms where the competition is present.

Whitepaper 69

Whitepaper eBook Communications Promotion 69

Hubspot Marketing

JANUARY 7, 2024

According to Merriam-Webster , marketing is "the process or technique of promoting, selling, and distributing a product or service." The day-to-day activities of a marketer depend on what they’re marketing, whom they’re targeting, and what platforms they use to promote products or services.

Copywriting 100

Copywriting CMO PR Social Media Marketing 100

Sachs Marketing Group

AUGUST 12, 2023

By displaying ads to users who are actively searching for related products or services, PPC advertising ensures that promotional efforts are directed toward a relevant audience. Content Marketing Content marketing is an essential digital marketing strategy that revolves around the creation and sharing of valuable and relevant content.

Digital Marketing 52

Digital Marketing Marketing Strategy Transform Whitepaper 52

Rock Content

MAY 8, 2016

Marketers are creating more content than ever. According to the Content Marketing Institute , 77% of B2C companies and 70% of B2B companies surveyed say that they are creating more content than they did just a year ago. However, producing more content is only productive when you have a solid plan in place.

Marketing Plan 74

Marketing Plan Content Marketing B2C Whitepaper 74

Rock Content

JANUARY 28, 2021

Many companies still believe that Digital Marketing is all about ad campaigns and social media. Our experience in the company has shown us that Digital Marketing possibilities are endless and that, with a solid Content Marketing strategy, not being able to invest in ads is irrelevant. Automate your marketing strategy.

Whitepaper 52

Whitepaper User-Generated eBook Digital Marketing 52