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10 Content Marketing Trends You Shouldn’t Ignore in 2025

Exposure Ninja

Struggling to keep up with content marketing trends? With AI shaking things up and search algorithms constantly changing , many marketers are scrambling to figure out what still works in 2025. According to the American Marketing Association , 71% of marketers use generative AI tools weekly. You’re not alone.

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Video Marketing 101: How to Build a Successful Strategy in 2025 (+ Examples & Pro Tips)

Buffer Marketing

As a creator or brand trying to get going with video marketing it can feel like everyone else has a ring light, a script, and a multi-camera setup — and you’re still figuring out where to start. It’s not a trend; video marketing is here to stay. How to create high-quality videos that perform well?

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10 Benefits of Consistent, High-Quality Content Marketing

Hubspot Marketing

In this competitive B2B marketing landscape, businesses make substantial investments in building content marketing programs. Content marketing has been proven to deliver resounding success. According to the State of Inbound report, content creation is a top priority for 53% of marketers.

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Behind the scenes of Betterment’s B2B brand awareness campaign

Martech

Dig deeper: B2B content marketing: Driving success through strategic content creation The solution. For our campaign, we wanted people who have very busy, packed lives and don’t have time to think about their finances day-to-day. Who’s running my retirement plan?’” Case in point: Carli Lloyd.

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The 14 best HubSpot updates from May 2025

Martech

From a brand-new AI-powered pricing model to smarter workflow tools and advanced video marketing capabilities, this month’s updates are all about helping you move faster, work smarter and get better results across the board. Track how video content performs across channels. Are we collecting what we’re billing?

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The 60 Best Free Online Courses For Whatever You Want to Learn

Hubspot Marketing

Content Marketing Courses. Content Marketing Certification by HubSpot Academy. Power your business with remarkable content. This course will teach you how storytelling, content creation, repurposing, and promotion come together to build a content marketing machine that grows your business, and your career.

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Fintech marketing today and beyond: Exploring best practices and strategies

Martech

Alternative financing. 7 fintech marketing strategies for B2C. Below, you’ll find a deeper discussion surrounding the various fintech marketing strategies and how they work. This will also help guide your fintech content marketing strategy. Content marketing and media production. Neo-banking.

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