Marketing Insider Group

DECEMBER 29, 2020

We’ve compiled 11 crucial digital marketing trends for your businesses to follow as we step into 2021. The need for connection, personalization, and outstanding customer experiences will play into every facet of B2B and B2C marketing in 2021. Top B2B Digital Marketing Trends for 2021. Keep content current.

Market Trends 145

Market Trends Digital Marketing Marketers Marketing 145

Marketing Insider Group

NOVEMBER 3, 2017

It shouldn’t be a surprise by now that live video marketing is one of the hottest marketing trends today, especially on social media. The post 5 Audience Engagement Hacks for Live Video Marketing appeared first on Marketing Insider Group. A survey […].

Video Marketing 108

Video Marketing Marketers Marketing Market Trends 108

Hubspot Marketing

SEPTEMBER 11, 2023

After combing through major reports on inbound marketing, content marketing, social media, and online behavior, as well as gathering our own data, we’ve compiled the top visual content marketing statistics for marketers to reflect on. HubSpot ) 91% of consumers want to see more online videos from brands.

Content Marketing 126

Content Marketing Gen Z Health Inbound Marketing 126

Bannerflow

MARCH 11, 2022

Our 2022 The State of In-Housing Report shares some distinctive trends for marketing, and we’re looking closely at the top seven below. Firstly, here are the top trends we’ll be covering: Video marketing. Content is still king. Social media content. Influencer marketing.

Market Trends 111

Market Trends Influencer Marketing Marketers Marketing 111

Bannerflow

JULY 5, 2022

However, there should always be room for improvement, and if you have yet to consider the leading trends and strategies defined in our The State of In-Housing Report 2022 , there is still time to maximise their potential for your business. Those top trends are: Content marketing. Influencer marketing.

Market Trends 96

Market Trends Influencer Marketing Transform Marketers 96

TechWyse

MAY 3, 2023

In this article, we’ll look at what’s coming up in digital marketing for 2023. By knowing about these trends, you can stay ahead of the competition and make sure your marketing is effective. Get ready to learn about the top digital marketing trends for 2023!

Digital Marketing 98

Digital Marketing Market Trends Influencer Marketing User-Generated 98

Marketing Insider Group

OCTOBER 18, 2021

When you’re thinking about aligning your content with the buyer journey, you always want to think of two things: Giving potential buyers the information they need at their current stage. Your blog is the foundation of your content marketing strategy. Get serious about your blog. Demonstrate social proof.

Customer Acquisition 145

Customer Acquisition Content Marketing Customer Whitepaper 145

SocialPilot

JANUARY 15, 2024

With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. Besides, the focus of social media companies on releasing video content tools has also strengthened this trend.

Video Marketing 105

Video Marketing Gen Z Marketers Marketing 105

OnDemand CMO

JANUARY 20, 2023

In today’s overcrowded messaging marketplace, content marketing continues to be the most important and effective method to grab your audience’s attention. By providing relevant and valuable content, you can attract prospects, convert leads, retain customers—while also increasing revenues and growing your business.

Market Trends 52

Market Trends Content Marketing Customer loyalty CMO 52

OnPassive Marketing

APRIL 22, 2022

With the massive popularity of email marketing and online shopping, it’s no surprise that email marketers are always trying to find new ways to engage their audience. This article explains key shifts in email marketing trends in 2022. The Importance of Email Marketing. Why Email Marketing is Important Now.

Market Trends 78

Market Trends Email Marketing Marketers Marketing 78

Marketing Insider Group

NOVEMBER 15, 2021

Being a content marketing influencer is no joke. In a world where the amount of stuff online continues to grow exponentially each day, developing content and a marketing strategy that makes your stuff stand out is something to be proud of. Why You Need to Understand Marketing Influencers. Image Source. Brian Dean.

Content Marketing 94

Content Marketing Marketers Marketing Thought Leadership 94

Hubspot Marketing

NOVEMBER 6, 2024

Content Marketing Lead Generation 5. Create valuable content (blog posts, podcasts). Your audience wants content, whether that’s a blog post, a podcast, or a video. That's why I think content marketing remains one of the most effective and recognizable ideas for lead generation strategies.

User-Generated 84

User-Generated Marketers Marketing Advertising 84

Marketing Insider Group

OCTOBER 21, 2021

During the last year or two, we’ve seen new technologies, a backlash of sorts in social media, and influencer marketing maturing from its early days as a viable and powerful marketing channel in its own right. What do I see as the biggest content marketing trends for 2022 and beyond? My 2022 Marketing Predictions.

Digital Marketing 145

Digital Marketing Influencer Marketing Marketers Marketing 145

Spiralytics

APRIL 23, 2023

For this reason, keeping up with the most recent digital marketing trends will help improve your campaigns and provide critical decision-making insights, dramatically reducing the risk of losing conversions and potential clients. Top Digital Marketing Trends in 2023 1. Top Digital Marketing Trends in 2023 1.

Market Trends 52

Market Trends Digital Marketing Gen Z Customer loyalty 52

Trade Press Services Newsletter

OCTOBER 6, 2022

Six Must-Have Tactics for 2023 Marketing is an ever-changing arena. That’s why it’s important to know which B2B marketing trends are important now and over the next year. Here are six key marketing essentials to consider incorporating into your 2023 marketing communications strategy. The good news?

Marketing Plan 130

Marketing Plan Thought Leadership Whitepaper Transform 130

Calvyn Lee Blog

JANUARY 10, 2024

For example, in digital marketing, core topics might include SEO, content marketing, social media marketing, email marketing, etc. Understand the search intent behind these keywords to create content that aligns with user expectations.

Digital Marketing 130

Digital Marketing Marketers Marketing Social Media Marketing 130

Search Engine Land

FEBRUARY 26, 2024

Some of the key coverage areas include: Digital marketing spending trends. Top digital marketing goals for 2024. Content marketing trends. Emerging trends and data in Amazon marketing. Emerging trends in paid advertising. Influencer marketing. Video marketing tactics and strategy.

Digital Marketing 125

Digital Marketing Thought Leadership Transform B2C 125

SocialPilot

FEBRUARY 9, 2024

Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3. Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Email Marketing + Dela Quist Jeanne Jennings Jordie Van Rijn Elliot Ross Skip Fidura Chad S.

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Rock Content

JULY 31, 2020

Let’s suppose you have a successful Digital Marketing strategy, and everything is well and good. But how is your video marketing performance? If you haven’t already made substantial investments in video content for social media platforms, then it’s about time to get started.

User-Generated 131

User-Generated Video Marketing Digital Marketing Food 131

Rock Content

NOVEMBER 21, 2018

Although we can’t offer a slice of pie to each reader (oh, how we wish it were possible), we can offer our perspective on this year’s biggest and best content marketing trends—particularly those we’re most inspired by and thankful for as we head into 2019. Five Marketing Trends to Be Thankful for in 2018. #1:

Content Marketing 49

Content Marketing eBook Marketers Marketing 49

Hubspot Marketing

JUNE 11, 2021

Last week, HubSpot's 2021 State of Marketing Report reveals that video is the top content marketing strategy used by brands while social media is ranked as the top marketing channel. If this data has you worried that you're publishing videos on the wrong platforms, take a breath.

Gen Z 145

Gen Z User-Generated Entertainment Social Media Marketing 145

Digital Marketer

MAY 4, 2022

People no longer have the patience for long-form content and are looking for short, digestible videos, preferably under 3 minutes. Top brands in every industry have embraced short, easy-to-make content that is in line with the current social media trends while slowly phasing out long-form content with high production value.

Video Marketing 104

Video Marketing User-Generated Marketing Strategy Promotion 104

Rock Content

SEPTEMBER 24, 2015

According to Axonn Research, 70 percent of consumers view brands in a more positive light when presented by branded video content they enjoy. Up to 90 percent of online shoppers say video is helpful for making buying decisions, and 40 percent of B2B marketing professionals say their video marketing was successful.

Shoppers 97

Shoppers eBook User-Generated Market Trends 97

Neil Patel

JUNE 1, 2021

That’s what a post from the Think With Google platform , a source for market trend insights, shows. In an environment full of opportunities for businesses, the entrepreneurs who take the lead are those who know how to use the online medium to make creative and appealing content. Our team of experts can help!

User-Generated 143

User-Generated Video Marketing Place Product 143

Rock Content

JANUARY 7, 2024

When it comes to your marketing plan, finding the balance between what works for your brand and the newest trends that capture the attention of target audiences can be challenging. To meet this challenge, however, you’ll first need to determine which content marketing trend s are here to stay and why Enter video content marketing.

Entertainment 95

Entertainment Video Marketing Thought Leadership Education 95

Neil Patel

SEPTEMBER 14, 2021

If you follow video marketing trends, you might have noticed an increase in animated videos starring anime-style avatars. This content is created by VTubers, and it’s taking content creation by storm. VTubers are taking video marketing to new levels. VTubers Conclusion.

Fashion 128

Fashion Promotion Influencer Marketing Energy 128

Sachs Marketing Group

DECEMBER 1, 2023

Content Marketing Content marketing is all about creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. It’s important to have a content calendar and a clear strategy that aligns with your business goals and customer journey.

Key Performance Indicator 97

Key Performance Indicator Marketers Marketing SEO 97

Kuno Creative

FEBRUARY 16, 2023

That’s nearly one of every four people on the planet looking for content to educate and entertain. But producing videos and posting them is just one way to make YouTube a part of your video marketing landscape. Another way to reach potential customers is by using YouTube Masthead.

Branding 95

Branding Entertainment Video Marketing Education 95

Vertical Response

MARCH 22, 2024

Market research is key in understanding your target demographics, revealing market trends, and scrutinizing the competitiveness of a niche. Digital Marketing Mastery In this digital era, marketing has gone beyond traditional billboards and TV ads. How do I identify a profitable niche for my online business?

Affiliate Marketing 97

Affiliate Marketing Transform Shipping Education 97

Neil Patel

JANUARY 18, 2023

Companies that ignore marketing trends may leave thousands (or millions) of dollars on the table. But for some marketing pros and SEOs, that’s what happens. There’s not enough budget to invest in video. Here’s the thing: Trends matter. Marketers pointed to video as the number one format in their content strategy.

SEO 136

SEO Gen Z User-Generated Advertising 136

Backlinko

FEBRUARY 20, 2024

Marketers can leverage Semrush’s wide range of toolkits to help them with their: SEO PPC advertising Social Media Management Keyword research Competitive analysis PR Content marketing and campaign management Trusted by over 10 million users globally, Semrush is a no-brainer for marketers.

Affiliate Marketing 116

Affiliate Marketing CRM Price User-Generated 116

Rock Content

MAY 22, 2020

For those who want to keep up-to-date and are concerned with constantly innovating their marketing strategy , it is important to be alert to these new possibilities of video marketing. To help you on this mission, this post will go over: What is an interactive video? What are the benefits of using interactive video?

Marketing Strategy 72

Marketing Strategy Millennials Marketers Marketing 72

Vertical Response

JUNE 23, 2024

Aligning Content With Audience Interests To align content with audience interests, diversify your content formats, introduce interactive elements, and incorporate storytelling to engage emotions. For instance, video marketing remains a potent method to attract the attention of various target audiences.

Gen Z 98

Gen Z Customer Acquisition Market Research Analytics 98

Hubspot Marketing

SEPTEMBER 4, 2019

For instance, let's say you have a new study on email marketing. Try looking for articles that speak about marketing trends and recommend other articles. Here's how to find them using search engines like Google: marketing trends inurl:blog intext:”Read more”. The Ultimate Guide to Content Marketing.

SEO 145

SEO CRM Market Trends Branding 145

Rock Content

MAY 5, 2020

Here, you’ll see each of the most effective types of Digital Marketing, their benefits and objectives, along with when and how to use each one of them. Content Marketing. If your brand gives it to them through high-quality and useful content, you will gain their confidence. And Content Marketing is all about that.

Digital Marketing 101

Digital Marketing Affiliate Marketing Social Media Marketing Marketers 101

Digital Marketer

MARCH 16, 2023

During 2022, DigitalMarketer generated 181 articles, 101 podcasts, and 141 youtube videos for public consumption (we also generated over 1,000 gated videos but we won’t include that data here). In our Content Marketing Certification we teach you how to build the Content Performance Report.

Copywriting 71

Copywriting Social Media Marketing Retail Digital Marketing 71