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6 Content Marketing Tips That Drives Leads

Marketing Insider Group

If we pay close attention to avoid the common mistakes, content marketing can drive leads that are more relevant, targeted and qualified than a traditional outbound push. So here are my 6 tips for creating content that drives the leads that sales wants… Define your audience on their terms not yours. Get creative.

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The 4 Most Common Mistakes in B2B Content Marketing

Marketing Insider Group

Wikipedia defines “ Content Marketing ” as: The creation or sharing of content for the purpose of engaging current and potential consumer bases. Content marketing has benefits in terms of retaining reader attention and improving brand loyalty better than traditional marketing techniques. Sounds easy right?

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How to choose the right content marketing agency

Search Engine Land

With just a few strategic pieces in place, content marketing can work outrageously well. They also get 55% more website visitors and 434% more pages indexed in search engines. Content marketing strategy is notoriously complex for the uninitiated. That’s what a content marketing agency is for.

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2021 B2B Marketing Trends That Will Grow Your Business

Marketing Insider Group

Within the past 5-10 years, B2B marketing has undergone extensive amounts of change. Marketers have switched their focus from sales and cold calling to digital content marketing strategies and search engine optimization tactics to attract new customers to our business. Content Marketing Is a Must-Have.

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What Is a Marketing Strategy?

Marketing Insider Group

An effective marketing strategy considers digital marketing tactics such as content marketing, social media marketing, search marketing, as well as offline marketing activities such as events. Marketing Strategy and the 4 Ps. Marketing Strategy vs Marketing plan.

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Whatever Happened To The Business Case

Marketing Insider Group

Too often, budgets and marketing plans are simply based on last year (minus some standard percent). So as you finalize your marketing plans for 2011 , ask yourself if you have a solid business case. Related Posts: How To Focus On Your Marketing Plan Whatever Happened to Marketing Strategy?

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How to Nurture The Great Unknown Leads

Marketing Insider Group

The cost will be low since you used existing content, house-list emails and a general desire to help your customers make a quality buying decision. by Michael Brenner, July 27, 2010 Related Posts: How To Use Paid Search To Target Buyers By Stage Need to Drive Leads?