Content Marketing Institute

JANUARY 12, 2018

If you’ve tuned into the Content Marketing Institute for any length of time, you are no doubt familiar with the importance we place on the idea of developing a documented, strategic plan. Each year in our research, we find that a cohesive, documented strategy is one thing that separates successful vs. unsuccessful content marketers.

Digital Marketing 111

Digital Marketing Marketing Strategy Content Marketing PR 111

Backlinko

MAY 21, 2024

We reviewed dozens of content marketing examples in different formats and from multiple channels. Take a look at what was launched, what worked, and what you can borrow from each example to create winning content marketing campaigns of your own. Build thought leadership. Or create link-worthy content.

Content Marketing 82

Content Marketing User-Generated Marketing Marketers 82

Marketing Insider Group

JULY 6, 2020

LinkedIn is undoubtedly one of the best social platforms for B2B marketing. With 675 million monthly users and 30 million companies active on the platform, it lends itself well to promoting business services, networking, building an audience, and content marketing. Content marketing. Quick Takeaways.

Marketing Strategy 145

Marketing Strategy User-Generated Marketing Marketers 145

Pam Didner

MARCH 17, 2021

Over time, many enterprises have grown their presence and market segment share by expanding into various regions of a country or in new countries and different continents. However, it creates challenges for marketing, especially content creation and management. Before you create your marketing plan. Who is our audience?

Marketing Strategy 97

Marketing Strategy Content Marketing Whitepaper Marketing 97

Trade Press Services Newsletter

OCTOBER 6, 2022

Here are six key marketing essentials to consider incorporating into your 2023 marketing communications strategy. Thought Leadership Content One of the most effective marketing tactics is thought leadership content. Video Video will be THE content marketing channel of 2023.

Marketing Plan 130

Marketing Plan Thought Leadership Whitepaper Transform 130

Tiecas

JANUARY 27, 2024

Industrial blogs are an integral part of manufacturing content marketing. Industrial blogging is an essential digital marketing tool for manufacturers looking to establish themselves as thought leaders and engage with engineers and technical professionals. For manufacturers, creating industrial blogs is a challenge.

Manufacturing 59

Manufacturing Content Marketing Thought Leadership SEO 59

Marketing Insider Group

JUNE 14, 2021

Video can be entertaining and educational while helping you connect with your audience on a deeper level than other types of content marketing. How to Build a Successful Video Content Marketing Strategy to Grow Your Audience. Promote New Videos on Social. Quick Takeaways. Optimize Your Videos for Search.

Content Marketing 144

Content Marketing Gen Z Entertainment User-Generated 144

Marketing Insider Group

MARCH 13, 2023

In spirit of 2023’s Oscar Awards, we’re naming 10 small businesses that we believe deserve recognition for the best content marketing. Every great business owner knows that committing to the best content marketing practices can take your profits to the next level. But what exactly are the best content marketing practices?

Content Marketing 83

Content Marketing Real Estate User-Generated Marketing 83

Sachs Marketing Group

JULY 21, 2023

Creating effective B2B digital marketing strategies is crucial as it allows businesses to reach their target audience in a competitive digital landscape. These strategies help increase visibility, attract quality leads, nurture relationships, and drive conversions.

Digital Marketing 52

Digital Marketing Marketing Strategy Social Media Marketing Copywriting 52

Exposure Ninja

JULY 5, 2023

Welcome to the B2B marketing dojo : the place to become a Ninja in B2B marketing strategies. We’re here to prepare you for the year 2023 and beyond, where high-performance B2B digital marketing strategies will be vital to winning you more clients. Winning the Business Game with a Ninja Touch! Here’s why.

Marketing Strategy 52

Marketing Strategy Whitepaper Marketing Marketers 52

Marketing Insider Group

JUNE 9, 2020

This is why always-on content marketing wins every time: each piece of content is a test. According to CMI, only 9% of B2B marketers believe that their content strategy is effective. Although most B2B small businesses use content marketing, most of them are a total flop. You optimize over time.

Content Marketing 116

Content Marketing Thought Leadership Marketing Marketers 116

Search Engine Land

APRIL 24, 2024

Professional environment LinkedIn users have a business mindset when they engage with the platform, which makes them more receptive to professional content and advertisements. Align your objectives with your overall marketing strategy to ensure cohesion and effectiveness.

Advertising 98

Advertising Advertisers Thought Leadership User-Generated 98

Adobe Experience Cloud Blog

JANUARY 19, 2018

Unfortunately, In the smaller silo of content marketers, the “what do I measure?” Here are six quick KPIs you should measure to prove your content’s value and help dictate your content marketing strategy. These content marketing KPIs are intended to measure awareness and interest.

Content Marketing 134

Content Marketing Thought Leadership User-Generated Marketing 134

Search Engine Land

MAY 13, 2024

Top B2B content distribution strategies that work Content marketing is crucial for B2B. But it’s not enough to just create great content. So, how do you reach your target audience and achieve content marketing success? Always: Use a conversational tone. Show your brand’s personality.

Whitepaper 118

Whitepaper Thought Leadership User-Generated Key Performance Indicator 118

Digital Marketer

MAY 29, 2023

The distinction between content marketing and content strategy is subtle because the two concepts work together. This post explains content marketing and content strategy and gives advice for using both to benefit your business. So, content marketing success depends on your strategy.

Content Marketing 66

Content Marketing Marketing Marketers Transform 66

Marketing Insider Group

MAY 26, 2020

In today’s “cancel culture,” many businesses and other organizations are thinking it might be best to avoid opinionated content marketing. The hide in their vanilla content cave, their figurative tail tucked between their legs. What is the number one goal of content marketing? not ads), what is a lead?

Content Marketing 114

Content Marketing Transform Thought Leadership Manufacturing 114

Adobe Experience Cloud Blog

APRIL 23, 2015

It’s similarly important for B2C, where social media and other online content can influence a buyer’s behavior. Marketing departments drive: Asia Pacific. Content marketing. But, despite this deficit in customer nurturing, marketers in the region understand the need to change. Social marketing.

Promotion 130

Promotion Thought Leadership Customer Acquisition B2C 130

Adobe Experience Cloud Blog

JANUARY 17, 2017

Author: Ellen Gomes In the world of content marketing, it’s inescapable: Success comes down to engagement. You can have thoughtful branding, great products, and a hard-working team, but if you’re not engaging your buyers through each step of the customer lifecycle, you’ll never reach your full potential.

Digital Marketing 134

Digital Marketing Content Marketing Thought Leadership Key Performance Indicator 134

Marketing Insider Group

NOVEMBER 15, 2021

Being a content marketing influencer is no joke. In a world where the amount of stuff online continues to grow exponentially each day, developing content and a marketing strategy that makes your stuff stand out is something to be proud of. Why You Need to Understand Marketing Influencers. Image Source.

Content Marketing 91

Content Marketing Marketing Marketers Thought Leadership 91

Adobe Experience Cloud Blog

NOVEMBER 21, 2016

3 Key Benefits of Integrating Influencer Marketing With Your Content Marketing Campaign. No matter where you are in your content marketing campaign, influencers can help take you to the next level. Influencers can keep content relevant. Create collaborative content.

Content Marketing 134

Content Marketing PR Thought Leadership Transform 134

Marketing Insider Group

OCTOBER 20, 2020

Are you looking to market your B2B business differently and generate new leads to boost your bottom line? Let’s look at why webinar marketing strategies are important and four secrets that will take your campaign to the next level. Why is Webinar Marketing Important for B2B Businesses? Source: ON24.

Thought Leadership 131

Thought Leadership Whitepaper Promotion Marketing 131

Marketing Insider Group

NOVEMBER 7, 2022

When the pandemic started, our content marketing agency actually gained customers. The reason was mainly due to unspent marketing budget. Marketers, SaaS founders and startup CEOs were pulling their money from ads and events and doubling down on content marketing. Now we ARE a little biased.

Content Marketing 96

Content Marketing Marketing Marketers Key Performance Indicator 96

Marketing Insider Group

JANUARY 28, 2015

We had nearly 1,600 people sign up for our webinar last week on “ How To Plan And Build An Effective Content Marketing Strategy. We believe that content marketing is starting to have a dramatic impact inside marketing organizations for business both large and small. We hope this helps.

Marketing Strategy 93

Marketing Strategy Content Marketing Marketing Marketers 93

Scoop.it!

APRIL 18, 2024

Thought leadership in community engagement has shifted from traditional methods to a digital, inclusive, and collaborative approach. Brands now adapt to global challenges, emphasizing continuous learning and staying open to innovative strategies to foster positive change within communities. Effective Content Curation 2.

Thought Leadership 81

Thought Leadership Management Transform User-Generated 81

Marketing Insider Group

MAY 11, 2020

While companies have relied on traditional marketing strategies for decades, some are still wondering, what is content marketing really? Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. What Is Content Marketing Really?

Content Marketing 62

Content Marketing Thought Leadership eCommerce Marketing 62

Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. Anna Hrach , strategist at Convince and Convert, offers an insightful grounding thought. “No Support external content creation.

Whitepaper 103

Whitepaper Content Marketing Direct Mail User-Generated 103

Adobe Experience Cloud Blog

OCTOBER 25, 2012

by Dayna Rothman We had a great webinar last week on content marketing with Toby Murdock, CEO and Co-Founder of Kapost , and Jason Miller, Social Media Strategist at Marketo. Unfortunately we didn’t have enough time to answer all of the questions about content marketing that our audience asked during the webinar.

Whitepaper 129

Whitepaper Content Marketing Thought Leadership eBook 129

Content Marketing Institute

DECEMBER 5, 2017

Renasant Bank: Marketing strategy takes step above boring classes. Students on the show are also promoting it to their friends, and the schools are promoting it on their websites,” says Oxford. It’s a key market for us. The millennial market is really who banks like ours are looking to connect with.”.

Education 98

Education Marketing Strategy Branding Energy 98

Adobe Experience Cloud Blog

JUNE 6, 2018

Content marketing is an effective way to build brand awareness and grow revenue. The evidence is in the sheer volume of companies—including 89% of B2B —that have content marketing programs. But knowing that content marketing is effective and measuring it are two very different things.

Content Marketing 134

Content Marketing Transform Social Media Marketing Analytics 134

Jeff Bullas

DECEMBER 13, 2022

Fatal mistake #03: Lack of content marketing strategy. It is hard to find a SaaS company that does not do content marketing in some shape or form. But the mistake that an overwhelmingly large majority of SaaS companies make while doing content marketing is that… they just do it. Is it leads?

Customer Acquisition 260

Customer Acquisition User-Generated Non-Profit Transform 260

SMA Marketing

APRIL 18, 2024

This is where a robust digital marketing strategy becomes critical for lawyers. By implementing effective online marketing tactics, you ensure your law firm appears prominently in search results, maximizing visibility to this crucial audience. Why is Digital Marketing Beneficial for Lawyers?

Digital Marketing 69

Digital Marketing Law Thought Leadership SEO 69

Marketing Insider Group

MAY 16, 2023

Well folks, sharpen your pitchforks and abandon the marketing strategy we’ve been swearing by for 10+ years because industry influencers have delivered a shocking exposé: AI is taking over Marketing. A few whispers of crazy AI claims and the entire marketing community is up in flames!

SEO 90

SEO PR Thought Leadership Education 90

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Table of Contents 1. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Digital Marketing 94

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 94

Marketing Insider Group

JULY 13, 2020

Who has time to write blog posts and to promote them? Add in social media promotion, content planning , and content optimization, and sure, it’s not a cakewalk. Brand trust and thought leadership. Content marketing produces three times more leads than paid search. Better quality leads.

Thought Leadership 115

Thought Leadership Real Estate User-Generated B2C 115

Adobe Experience Cloud Blog

JULY 15, 2010

Michael is an internationally renowned sales and marketing effectiveness expert, and a best-selling author, most recently coauthoring with Jay Conrad Levinson ( Guerrilla Marketing ), et al., Marketing Strategies That Really Work! Promote Your Way to Millions. By necessity, is the short answer.

Thought Leadership 82

Thought Leadership Market Research Promotion Communications 82

Rock Content

SEPTEMBER 18, 2016

Content marketers learn a lot about the people in their target audience by reviewing their online behavior. At this year’s Content Marketing World , one of the biggest topics raised was the need to connect with prospective customers. All of these points are crucial to becoming an effective content marketer.

Content Marketing 79

Content Marketing Thought Leadership Marketing Marketers 79

Marketing Insider Group

NOVEMBER 18, 2020

And yet there are some amazing examples of businesses that are achieving massive growth in new website visitors through consistent editorial content and strategic thought leadership. While there is an element of paid content promotion, organic search traffic on the site has grown exponentially. Source: SEMRush.

Transform 126

Transform Thought Leadership PR CMO 126