Rock Content

NOVEMBER 21, 2023

However, SaaS brands face unique challenges when it comes to marketing. Social media is a critical tool for B2C customers but is more challenging to leverage for B2B. This article will cover some social media marketing strategies that work for SaaS B2B. If they are positive, you can thank them.

Social Media Marketing 52

Social Media Marketing Key Performance Indicator Transform B2C 52

OnPassive Marketing

MAY 20, 2022

Social Media Marketing is one of the most effective methods for generating leads and sales. However, it requires a lot of work to create engaging and relevant content for your target audience. This blog article discusses strategies for how B2B companies can utilize social media marketing to grow their business.

Social Media Marketing 75

Social Media Marketing Marketing Strategy Marketing Marketers 75

Sprout Social

MAY 24, 2022

Ten-cent text messages, AIM chat rooms with your best friends and glittery MySpace pages with bulletin boards are just a few nostalgic elements from the early days of social media. Soon enough, features like direct messages and @-mentions arrived, changing the trajectory of social media forever.

Social Media Marketing 130

Social Media Marketing Gen Z Direct Mail Communications 130

Martech

JANUARY 27, 2022

Connected TV is giving social media marketers a new channel to consider as big names like Facebook and TikTok are now appearing in apps on smart TVs. But even though CTV extends the reach of their campaigns, marketing via TV-based social media apps calls for a new strategy.

Social Media Marketing 106

Social Media Marketing Entertainment Marketing Marketers 106

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Whitepaper 131

Whitepaper Content Marketing Thought Leadership Marketing 131

Rock Content

MARCH 11, 2024

Exploring the content marketing ROI myth is essential for businesses to understand the true value and impact of their marketing efforts. Each year, businesses consider what they can afford to spend on content marketing and what they get from it. The benefits of content marketing can be subtle, though.

Content Marketing 97

Content Marketing Key Performance Indicator Marketing Marketers 97

Marketing Insider Group

NOVEMBER 23, 2023

What does a good content marketing strategy look like? Why is content marketing king? Whether you are new to the riveting world of content or are a self-ascribed expert (i.e. content addict), there is always more to learn. You may have noticed that we’re talking about more than a marketing tactic.

Content Marketing 88

Content Marketing Marketing Marketers Transform 88

Hubspot Marketing

FEBRUARY 27, 2023

So what does this new name have to offer marketers? In this post, we'll break down what Mastodon is and how to leverage it — according to an experienced and trusted marketing partner here at HubSpot. According to King, Mastodon allows marketers to get creative with their digital marketing. Here's what she had to say.

Social Media Marketing 109

Social Media Marketing Thought Leadership Marketing Marketers 109

Practical eCommerce - Marketing

JANUARY 4, 2022

Ecommerce marketing decisions are difficult. Advertising, search engine optimization, social media, content marketing — all involve communicating a message to an audience. But depending on the channel, the marketer may not control the message, its distribution, or even the audience.

Social Media Marketing 52

Social Media Marketing eCommerce Marketing Marketers 52

Marketing Insider Group

APRIL 17, 2023

Over the years, we’ve read (and written) some of the best marketing articles, making our judgment pretty great when it comes to determining value. The best marketing articles are not only chock-full of valuable insight, but they also stand the test of time. As content marketing experts, we realize that not everyone has this superpower.

Gen Z 134

Gen Z Content Marketing Marketing Marketers 134

Content Marketing Institute

FEBRUARY 25, 2019

Do you want to refresh your social media marketing? Continue reading → The post 5 Types of Video to Add to Your Social Media Marketing appeared first on Content Marketing Institute. Let’s break down five valuable options.

Social Media Marketing 111

Social Media Marketing Marketing Marketers Content Marketing 111

Social Media Examiner

NOVEMBER 30, 2023

Do you need to revamp your content marketing strategy? Wondering how AI will alter content marketing? In this article, we’ll explore content marketing strategy in the age of AI. Why is Content Marketing Strategy so Important?

Marketing Strategy 114

Marketing Strategy Content Marketing Marketing Marketers 114

Social Media Examiner

OCTOBER 5, 2023

In this article, you’ll discover how to use AI tools to enhance your content marketing workflows. Why Should Content Marketers Pay Attention to AI? In a rapidly evolving digital landscape, the role of content marketing has never been more critical.

Content Marketing 111

Content Marketing Marketing Marketers Social Media Marketing 111

Rock Content

JULY 14, 2023

Here’s what you should know about content marketing , its history, why it’s critical, and how to start developing a content strategy that generates results. What Is Content Marketing? Simply put, content marketing involves using content or copy to achieve specific goals. Where Did It Come From?

Content Marketing 91

Content Marketing Automobile User-Generated Real Estate 91

Sprout Social

JUNE 25, 2019

That’s where a social media marketing agency can be a lifesaver. In this guide, we’ll help you understand what to look for in a social media agency and how to make sure your agency experience is a positive one. Why hire a social media marketing agency, anyway? OK, fair question.

Social Media Marketing 95

Social Media Marketing Marketing Marketers Price 95

Aspiration Marketing

APRIL 20, 2022

When Pew Research started tracking social media use back in 2005, only 5% of American adults used at least one platform. Today, 72% of the population uses social media--and there are more platforms to choose from. How things have changed!

Marketing Strategy 240

Marketing Strategy Content Marketing Marketing Marketers 240

Scoop.it!

FEBRUARY 9, 2023

Artificial intelligence is making waves and revolutionizing entire industries and sectors nowadays, and startups and established leaders in the field are continuously bringing new AI-driven solutions to the market. In marketing in particular, there has been a lot of talk about artificial intelligence and its application in content creation.

Content Marketing 102

Content Marketing Law User-Generated Marketing 102

OnPassive Marketing

JULY 14, 2022

As the number of content marketers and consumers on the internet continues to grow, we are seeing a significant shift in how consumers see our industry. The changing consumer landscape has produced many new content marketing statistics that can help you stay ahead of the curve. What Is Content Marketing?

Content Marketing 95

Content Marketing Marketing Marketers B2C 95

Content Marketing Institute

NOVEMBER 6, 2018

Curious as to whether user trust has deteriorated to the point where social media is no longer a safe space for your brand to play at all? Brands typically have a lot of questions when it comes to marketing to consumers on any third-party content platform. HANDPICKED RELATED CONTENT: Building Your Content Marketing Team?

Social Media Marketing 111

Social Media Marketing Marketing Plan Key Performance Indicator Marketing 111

Kuno Creative

AUGUST 23, 2022

To B2B social or not to B2B social? That’s been an ongoing question since the dawn of social media. Most companies today would agree that social media is a necessary component of their marketing program.

Social Media Marketing 98

Social Media Marketing B2C Marketing Marketers 98

Marketing Insider Group

JUNE 2, 2021

Content marketing is one of the fastest-growing professions in the business world today. This beginners’ course in content marketing will take you from the bare basics to having marketable skills that can help you command a better salary or grow your business. Why Should I Learn Content Marketing?

Content Marketing 132

Content Marketing Copywriting Marketing Marketers 132

Digital Marketer

JANUARY 7, 2023

There is no silver bullet in content marketing. Just as there is no universally best approach to fat loss, you would be hard-pressed to find one content marketing strategy that works for every business. For 85% of businesses that use it, content marketing performs from moderately to exceedingly well.

Content Marketing 79

Content Marketing Marketing Marketers Law 79

OnPassive Marketing

AUGUST 24, 2022

With the increasing popularity of digital marketing, content marketing has also seen a significant increase in businesses utilizing it to generate leads and grow their clientele. This blog post discusses how content marketing works and its role in digital marketing. Here’s why: Content Is King.

Digital Marketing 71

Digital Marketing Content Marketing Marketing Marketers 71

Marketing Insider Group

FEBRUARY 6, 2017

From which sites are trending within your industry to the latest Facebook features and Instagram influencers – let alone the development of completely new social media platforms every time you turn on your laptop. How can modern marketers expect to keep up? The secret is to embrace the […].

Social Media Marketing 105

Social Media Marketing Marketing Marketers Content Marketing 105

Digital Marketer

JULY 7, 2023

As a marketing mogul, you’re probably no stranger to the importance of creating content that stands out and keeps your reader hooked. However, brainstorming ideas, crafting and editing content, and promoting it can be time consuming, overwhelming, and let’s face it: you’d rather outsource it or, at the very least, get some help.

Marketing Strategy 81

Marketing Strategy Content Marketing Marketing Marketers 81

Search Engine Land

NOVEMBER 14, 2022

Why is content marketing important? That’s a loaded question, but worth considering, because the benefits of content marketing are almost too numerous to count. Content marketing is all about magnetizing ideal customers to your brand. What are some other reasons content marketing is important?

Content Marketing 97

Content Marketing Traditional Marketing Real Estate Marketing 97

Orbit Media Studios

FEBRUARY 14, 2023

It’s the 80/20 rule of content marketing: 80% of results come from 20% of your content. This is true for every website and for every content audit I’ve ever done. To find out, we need to do a content marketing audit. We’ll focus on the top three promotion channels: SEO, email marketing and social media.

SEO 144

SEO Content Marketing Analytics Promotion 144

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Table of Contents 1. Social Media Marketing + Michael A.

Digital Marketing 93

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 93

Pam Didner

NOVEMBER 5, 2022

Content planning and writing are essential skills for content marketers and social media managers. The blogs/publications/creators should represent content marketing industry tactics, general interest blogs with a compelling spin, or something representing exploration. Screening Questions.

Management 108

Management Content Marketing Marketing Marketers 108

Adobe Experience Cloud Blog

APRIL 20, 2018

The goals of the modern marketer are timeless: create new opportunities to grow sales while keeping your existing customers happy and coming back for more. And content marketing plays a big role in this. Here are three ways that content marketing and marketing automation go hand in hand: 1.

Content Marketing 134

Content Marketing Marketing Marketers Thought Leadership 134

Adobe Experience Cloud Blog

JUNE 6, 2018

Content marketing is an effective way to build brand awareness and grow revenue. The evidence is in the sheer volume of companies—including 89% of B2B —that have content marketing programs. But knowing that content marketing is effective and measuring it are two very different things.

Content Marketing 134

Content Marketing Transform Social Media Marketing Analytics 134

Marketing Insider Group

APRIL 16, 2018

Social media marketing is a core part of B2B content marketing. Utilized by 83 percent of marketers, it’s the most widely used content marketing distribution tactic. And what’s the most powerful social channel? By far, it’s LinkedIn for B2B content marketing.

Marketing Strategy 111

Marketing Strategy Content Marketing Social Media Marketing Marketing 111

Rock Content

APRIL 22, 2024

What’s the biggest difference between marketing that makes money and marketing that’s just a huge waste of time? “It all comes down to knowing a few simple, but incredibly important marketing analytics and metrics,” says Adam Erhart. What is Digital Marketing? Other experts back up this assertion.

Digital Marketing 89

Digital Marketing Analytics Key Performance Indicator Social Media Marketing 89

Adobe Experience Cloud Blog

NOVEMBER 27, 2013

Author: Chase McMichael Across industries, sophisticated organizations are now committing both time and money to their social media marketing campaigns. But the healthcare industry (including hospitals, B2B medical manufacturers, and health clubs) has hesitated to embrace social media. A survey of 1,060 U.S.

Social Media Marketing 134

Social Media Marketing Health eBook Food 134

Content Marketing Institute

FEBRUARY 2, 2018

It’s a hazard of the job for content marketers. When you read or see a piece of high-quality content, you wonder how it got created. You ask yourself, “What does this company do to create great content? The simple answer is high-quality content serves both audience and business. Is it great for business too?”.

Content Marketing 111

Content Marketing Branding User-Generated Marketing 111

Marketing Insider Group

APRIL 11, 2023

Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. Hiring in-house help is an expensive way to boost your social media presence, and paid search ads only generate about 5% of traffic.

Digital Marketing 128

Digital Marketing Whitepaper Copywriting Real Estate 128

Adobe Experience Cloud Blog

JANUARY 13, 2012

by Maria Pergolino Regardless of what marketers say about social media, the rubber hits the road at budget time when they have to put their money where their mouth is. Where is social media in your B2B marketing budget? economy drives use of tried and true marketing strategies. 1. Weak U.S.

Social Media Marketing 115

Social Media Marketing Direct Mail Fashion Marketing 115