Pam Didner

SEPTEMBER 13, 2022

Yet, most B2B content marketers face challenges demonstrating their work’s ROI (“return on investment”). As a result, their marketing budget may get slashed, or the headcount may be reduced as a result of the company missing its revenue quota or the economy heading into a recession. Don’t be shy! In summary….

Content Marketing 91

Content Marketing Outbound Marketing User-Generated Marketing 91

Duct Tape Marketing

JANUARY 8, 2015

Inbound vs. Outbound Marketing written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing, and today’s guest post is from Jolynn Oblak – Enjoy! There are two basic types of marketing – inbound and outbound.

Outbound Marketing 54

Outbound Marketing Inbound Marketing Direct Mail Whitepaper 54

Marketing Insider Group

MARCH 13, 2023

In spirit of 2023’s Oscar Awards, we’re naming 10 small businesses that we believe deserve recognition for the best content marketing. Every great business owner knows that committing to the best content marketing practices can take your profits to the next level. But what exactly are the best content marketing practices?

Content Marketing 90

Content Marketing Real Estate User-Generated Marketing 90

Duct Tape Marketing

AUGUST 26, 2013

Why Outbound Marketing Has Never Been More Effective written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing The rallying cry of inbound and content marketers everywhere is that outbound marketing, you know, things like advertising, cold calling and overt promotion are evil.

Outbound Marketing 75

Outbound Marketing Inbound Marketing eBook Marketing 75

Content Marketing Institute

OCTOBER 22, 2017

Editor’s note: Because proving the value of content marketing continues to be necessary, Julia McCoy updated her 2016 post with some fresh stats and perspective. . Content marketing has been moving at the speed of light in recent years. HANDPICKED RELATED CONTENT: How to Explain Content Marketing to Anyone.

Outbound Marketing 111

Outbound Marketing Content Marketing User-Generated Traditional Marketing 111

Duct Tape Marketing

MAY 29, 2014

The 7 Best Ways To Utilize Outbound Marketing written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and today’s guest post is from Jon Rognerud. - Enjoy! 1: Blog Outreach. 6: EBook Giveaways. That’s right, free stuff.

Outbound Marketing 66

Outbound Marketing eBook Direct Mail Inbound Marketing 66

Scoop.it!

MARCH 2, 2023

What Is Content Marketing? Content marketing is a time-tested strategy for creating and publishing relevant, valuable, and informative content to a clearly defined audience to drive business goals. Why Should Brands Bother With Content Marketing? Why Content Marketing Works Best for Small Businesses?

Content Marketing 92

Content Marketing Branding User-Generated Outbound Marketing 92

Duct Tape Marketing

MAY 23, 2014

Six “Killer” Tips to Bring Your Outbound Marketing Back to Life written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It is guest post day here at Duct Tape Marketing and today’s guest is from Gal Borenstein – Enjoy! . Is outbound marketing finally dead?

Outbound Marketing 67

Outbound Marketing Logistics Inbound Marketing Marketing 67

Marketing Insider Group

FEBRUARY 20, 2017

The masters of content marketing have become the masters of the digital universe. They experience higher engagement levels, generate leads at a fraction of the cost of outbound marketing, and see conversion rates that are […]. The post Think You’re Not Good at Content Marketing?

Content Marketing 86

Content Marketing Outbound Marketing Marketing Marketers 86

Marketing Insider Group

NOVEMBER 28, 2016

But with so many other brands competing for your target audience’s attention, what can you do to stand out in your market? Sure, outbound marketing tactics like advertising can help push out your marketing messaging to a mass audience, and might be able […].

Outbound Marketing 101

Outbound Marketing Content Marketing Marketing Marketers 101

Marketing Insider Group

JANUARY 27, 2020

The best way to do that – and statistics back it up – is content marketing. Did you know that even if you inherited a windfall, you could spend those hundreds of thousands on slick TV ads only to have some other upstart (who does do content marketing) rake in three times your leads?

Marketing Strategy 134

Marketing Strategy Content Marketing Whitepaper Manufacturing 134

Adobe Experience Cloud Blog

NOVEMBER 21, 2013

Next Rand Fishkin hit the stage to discuss why you need inbound marketing to reach all of these new buyers. He defined inbound marketing as channels we as marketers earn, such as organic search, social media, and content marketing. Rand exclaims that he loves inbound marketing for three reasons: 1.

Outbound Marketing 133

Outbound Marketing Inbound Marketing Marketing Marketers 133

Animalz blog

SEPTEMBER 19, 2022

” I went down a Google rabbit hole, hoping to find out more about storytelling in content marketing. So I decided to settle for a lesser quest: finding out when to use storytelling in content marketing. Storytelling is the holy grail for content marketers. They separate writers from mere marketers.

Content Marketing 55

Content Marketing Non-Profit Law Outbound Marketing 55

Content Marketing Institute

JUNE 7, 2018

Do you feel like you’re constantly explaining content marketing? Whether you’re seeking initial buy-in or justifying an existing program to a new executive, you’re often asked to prove that content marketing is a worthy investment. If you can’t get support behind your content efforts, how can you be successful?

Content Marketing 101

Content Marketing Outbound Marketing Marketing Marketers 101

Exposure Ninja

AUGUST 11, 2023

Digital Marketing Digital marketing is the opposite of traditional marketing and includes any marketing activity you do online. Outbound Marketing Outbound marketing is any marketing activity where the business starts a conversation with a potential customer.

Outbound Marketing 52

Outbound Marketing Affiliate Marketing B2C Inbound Marketing 52

Marketing Insider Group

OCTOBER 14, 2015

Content marketing strategy for startups and medium sized companies might not always seem manageable, especially in terms of scaling. The benefits of creating a content marketing strategy with small teams are apparent across multiple KPIs. Get yourself some good content marketing software.

Content Marketing 86

Content Marketing Outbound Marketing Millennials Inbound Marketing 86

Marketing Insider Group

NOVEMBER 8, 2021

Optimizing search programs, email campaigns and other forms of outbound marketing is certainly a best practice. What I am referring to is the research needed to get done even before campaigns are launched or content is even created. You can use these insights to inform all your i nbound and outbound marketing activities.

Outbound Marketing 138

Outbound Marketing PR Inbound Marketing Analytics 138

Businesses Grow

JANUARY 15, 2024

The topic was familiar enough — social media and content marketing. Back then, producing corporate content was still a novel idea. Content fueled this concept of inbound marketing. The world was flooded with content, and the easy days of content marketing were coming to an end.

Outbound Marketing 116

Outbound Marketing Inbound Marketing Content Marketing B2C 116

Exposure Ninja

OCTOBER 16, 2023

Content Marketing Content marketing covers all the content you put out online: the content you share on your website, the blog articles you write, the copy you include on your product or service pages and more. Content marketing combines with SEO to ensure your website gets visibility on search engines.

Telemarketing 52

Telemarketing Outbound Marketing Direct Mail Inbound Marketing 52

Rock Content

APRIL 28, 2023

These are: Inbound Marketing Outbound Marketing Inbound Marketing Inbound marketing is the process of building and deepening your relationship with your existing customers. Social media – Tied with content marketing, word of mouth is a powerful way to market your product.

Outbound Marketing 61

Outbound Marketing Inbound Marketing Price Promotion 61

Hubspot Marketing

MAY 14, 2019

Cause marketing is a type of corporate social responsibility that aims to simultaneously improve society and boost a brand’s awareness by promoting and supporting a charitable cause. Content Marketing. Content marketing is a creating, publishing, and distributing content to your target audience.

Stealth Marketing 144

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 144

Customers.ai

MARCH 26, 2024

B2B Messaging Nica Latto, Content Marketing Strategist, Semrush Whether you’re in B2B, B2C, DTC, or any other acronym, you know how difficult it can be to find the right messaging. Important Next Steps See what targeted outbound marketing is all about. X-Ray website visitor identification for free.

B2C 111

B2C Advertising Advertisers Outbound Marketing 111

InTouch Marketing

JANUARY 31, 2024

Digital Marketing Digital marketing encompasses a broad spectrum of strategies that leverage the power of the internet to reach and engage audiences. Key components of digital marketing include Search Engine Optimization (SEO), content marketing, social media marketing and email marketing.

Affiliate Marketing 86

Affiliate Marketing Inbound Marketing Direct Mail Traditional Marketing 86

OnPassive Marketing

JUNE 26, 2022

In this article, we’ll talk about the five main pillars that make up the foundation of an effective inbound marketing strategy. What Is Inbound Marketing? Inbound marketing is a strategy that focuses on attracting and acquiring new customers through content marketing, email marketing, and social media marketing.

Inbound Marketing 61

Inbound Marketing Marketing Strategy Outbound Marketing Copywriting 61

Exposure Ninja

AUGUST 11, 2023

I love the power of marketing, knowing that I am creating content that will influence others to take action.” — Annabelle Baugh, Senior Content Marketer at Exposure Ninja. What is Marketing? ” The purpose of marketing is to get your product in front of people who want to buy it. What’s Next?

Direct Mail 52

Direct Mail Outbound Marketing Affiliate Marketing Social Media Marketing 52

Marketing Insider Group

JUNE 12, 2018

Professional service industries like accounting, consulting and other service industries have traditionally relied heavily on outbound marketing tactics, it’s time for a change. Because creating content that people want is the […].

Marketing Strategy 92

Marketing Strategy Outbound Marketing Manufacturing Marketing 92

Customers.ai

FEBRUARY 7, 2024

Robert Katai Founder, The B2B Creator Newsletter Twitter / LinkedIn Expertise: B2B Marketing, Content Marketing Robert Katai is the go-to guy for B2B marketing, rocking it as the brains behind the B2B Creator Newsletter. Convert Website Visitors into Real Contacts! Get 500 contacts for free !

Transform 103

Transform eCommerce Non-Profit Advertising 103

Marketing Insider Group

JULY 28, 2020

But advertising spend isn’t a clear indicator of all marketing initiatives. Advertising spend really has little to do with content marketing. Content marketing is the focus of most growth mindset companies. However, tech companies embrace content marketing. Marketing Automation.

CMO 125

CMO Manufacturing Outbound Marketing Retail 125

Adobe Experience Cloud Blog

FEBRUARY 11, 2020

It also has a lower resource cost than many other marketing tactics. Overall, content marketing generates higher quality leads than the traditional outbound marketing model. It will shape brand preference and influence future purchases. It generates social media shares and inbound links.

Whitepaper 174

Whitepaper Manufacturing Customer Journey Outbound Marketing 174

Rock Content

NOVEMBER 5, 2023

Setting and tracking a marketing budget helps each business decide how much of that budget should go to various aspects of a marketing campaign – pay-per-click advertising versus content marketing , for example. Examples include blog posts, ebooks, SEO content, and video marketing content.

Management 52

Management Key Performance Indicator Outbound Marketing Finance 52

Marketing Insider Group

MARCH 9, 2021

Most of the time, the industry sticks to talking about B2B and content marketing; however, a buyer is a buyer. Many B2C brands are adopting this approach as traditional outbound marketing tactics become less attractive. If you want to learn how to sell B2C products with content marketing, then you’ll want to keep reading!

B2C 21

B2C Content Marketing Product Millennials 21

Adobe Experience Cloud Blog

MARCH 28, 2017

The strategy of attracting prospects through content, social media, search engine optimizatio n, and more has taken over the B2B world and for good reason: inbound marketing costs 61% less than traditional advertising and produces 54% more leads than outbound marketing. There’s just one problem….

Promotion 133

Promotion Whitepaper Inbound Marketing Thought Leadership 133

Customers.ai

FEBRUARY 6, 2024

Website / URL * Grade my website Important Next Steps See what targeted outbound marketing is all about. What role does social media play in top of funnel marketing? Social media expands reach and engagement, allowing brands to connect with a larger audience through shareable content. Get 500 contacts for free !

Marketing 107

Marketing Marketers Entertainment User-Generated 107

Customers.ai

JANUARY 8, 2024

Website / URL * Grade my website Important Next Steps See what targeted outbound marketing is all about. How does B2B Outbound Lead Generation differ from Inbound Lead Generation? What are effective tools for B2B Outbound Lead Generation? Convert Website Visitors into Real Contacts! Get 500 contacts for free !

User-Generated 103

User-Generated CRM Outbound Marketing Law 103

Customers.ai

JANUARY 17, 2024

Website / URL * Grade my website Important Next Steps See what targeted outbound marketing is all about. Video marketing is increasingly important for engagement, with a focus on short-form videos, live streaming, and interactive content. How important is content marketing for agencies today?

User-Generated 102

User-Generated Marketing Marketers Analytics 102

Orbit Media Studios

MAY 7, 2024

How to Update Old Posts for SEO: Best Practices, 5 examples …and One Big Mistake Andy Crestodina Inbound vs. Outbound Marketing: 10 Tips to Improve Lead Generation and Encourage Conversions Mackenzie Pelletier AI Consumer Readiness Survey: Do We Want AI-Powered Doctors? You can connect with her on LinkedIn. Yes, please!

Copywriting 52

Copywriting User-Generated Transform SEO 52

Rock Content

AUGUST 28, 2018

Ahead of next week’s presentation, let’s take a look at the state of content marketing revenue today, and see how one company is leveraging interactivity to boost engagement, create better leads, and to drive sales and marketing alignment from within their content marketing program. Crazy, right?

Outbound Marketing 46

Outbound Marketing User-Generated Content Marketing Marketing 46