Martech

APRIL 2, 2024

Industry expertise Thought leadership isn’t just for PR. Look for industry leaders who can create meaningful content that connects with your target audience. When interested users land there, they should be greeted by plenty of information, including blogs, reviews, white papers and more.

Influencer Marketing 116

Influencer Marketing Whitepaper User-Generated Marketing 116

Backlinko

APRIL 17, 2024

Content Creation Services Content creation services include ideating, strategizing, and creating high-quality website content. They offer the following services: Content production Content strategy Content refreshing We reached out to Mike to better understand what their unique selling proposition is.

SEO 117

SEO eCommerce PR Non-Profit 117

Hubspot Marketing

APRIL 5, 2023

Demand generation captures the umbrella of marketing programs that get customers excited about your company’s product and services without trying to explicitly sell to them. Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers.

Inbound Marketing 132

Inbound Marketing Whitepaper Real Estate Non-Profit 132

Adobe Experience Cloud Blog

JULY 7, 2014

Author: Heidi Bullock Marketers at all kinds of companies – B2B and consumer-facing, old and new, big and small – are turning to content marketing as a top strategy, for driving thought leadership, establishing relationships with buyers, and fueling their inbound marketing. Decide HOW you will measure results.

Content Marketing 134

Content Marketing CMO Thought Leadership Whitepaper 134

Duct Tape Marketing

JULY 28, 2016

How Interactive Content is Changing the Digital PR Industry written by Guest Post read more at Duct Tape Marketing. The basic difference between interactive content and normal content is that the users can interact with the former and are easily lured into taking a call-to-action. photo credit Pixabay.

PR 41

PR Whitepaper Transform Digital Marketing 41

Martech

MARCH 6, 2023

The tool quickly attracted techies and non-techies because one prompt can generate a response usable by editors, PR teams, developers or executives to create white papers, software programs, client presentations, press releases and more.

Whitepaper 111

Whitepaper User-Generated Transform PR 111

Hubspot Marketing

JANUARY 7, 2024

Growth marketing takes into account the fact that retention is a major factor of growth and so it prioritizes both customer success and customer acquisition. Content Marketing Content marketing, since it’s mainly executed online, could be considered a segment of digital marketing.

Copywriting 109

Copywriting CMO PR Social Media Marketing 109

Martech

OCTOBER 20, 2023

Join search marketing experts and learn the process of creating a conversion-oriented strategy into an SEO and digital PR campaign that will lead to conversions and revenue. Finding an approach that incorporates all of this is vital.

SEO 110

SEO PR Digital Marketing Search Marketers 110

Backlinko

MAY 14, 2024

Like white papers and case studies. Tools like HubSpot’s marketing budget template can help you identify your most profitable marketing channels. Content Marketing Content marketing builds trust, establishes expertise, and guides customers through the buyer’s journey.

PR 102

PR Customer loyalty User-Generated Marketing 102

Sprout Social

JULY 1, 2021

Content SEO : B2B content marketing for SEO is the practice of using research on user needs and search intent to create content. You go through the steps of research, ideation, content creation and promotion. Many different types of content are utilized with each one aimed for a different B2B sales stage.

SEO 119

SEO B2C PR Whitepaper 119

Hootsuite

SEPTEMBER 21, 2023

If you’re tracking the ROI of digital marketing, you need to identify vanity metrics specific to each channel to make sure that you can prioritize actionable metrics that align with your unique business goals. Vanity metrics in public relations In the PR world, metrics like media mentions may seem like an obvious mark of success.

Key Performance Indicator 107

Key Performance Indicator Social Media Marketing Marketing Marketers 107

Hubspot Marketing

NOVEMBER 30, 2022

The best digital marketers have a clear picture of how each digital marketing campaign supports their overarching goals. And depending on the goals of their marketing strategy, marketers can support a larger campaign through the free and paid channels at their disposal. Content Marketing. Inbound Marketing.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing User-Generated 145

Duct Tape Marketing

AUGUST 29, 2013

Content Marketing for Brand Engagement and Demand Generation written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Thursday is guest post day here at Duct Tape Marketing and today’s guest is David Capece – Enjoy! Improve brand perception. Become a thought leader.

Content Marketing 65

Content Marketing Branding Thought Leadership Whitepaper 65

Hubspot Marketing

JUNE 30, 2023

11 Essential Elements of an Effective Call-to-Action To help demonstrate the anatomy of a well-crafted CTA, we're going to pick apart the primary CTA we recently featured in a blog post about the biggest problem in your PR. In our CTA below, we've included the alt text "inbound pr cta" to help direct those who can't view images.

eBook 97

eBook PR Whitepaper Place 97

Exposure Ninja

SEPTEMBER 18, 2023

This could be within an ad, on a website or another piece of content. Then I found Exposure Ninja, which is where I’ve learnt everything else (PR, more SEO, strategy, analysing data, etc.). Hannah Whitehouse, Senior Content Marketer at Exposure Ninja [I learnt marketing] by recruiting brilliant marketers!

PR 52

PR Copywriting Marketing Marketers 52

Adobe Experience Cloud Blog

JANUARY 6, 2017

Ann Handley is the Head of Content at MarketingProfs and author of the WSJ bestseller, Everybody Writes. She actively wages war on mediocre content marketing. 2017 is the Year to Challenge Our Content Marketing Assumptions https://t.co/8k62h9NJjB NEW: How to Back Up Your #SocialMedia Content https://t.co/Zb1OMwOKhn

Social Media Marketing 0

Social Media Marketing Whitepaper Thought Leadership Transform 0

Marketing Insider Group

JANUARY 24, 2013

. @ Savvy_B2B – Savvy B2B Marketing – Savvy marketers sharing insights, tips, resources, and war stories. CMIcontent – Content Marketing Institute – Content Marketing Institute for all things # ContentMarketing. Storytelling through content marketing, blogs, social media & more.

PR 111

PR Whitepaper CMO Marketing 111

Adobe Experience Cloud Blog

JANUARY 4, 2016

While you might adopt a more playful voice on Twitter and a more professional voice in a whitepaper, consistency is key if you want to create a brand that your customers recognize and engage with over time. The voice you use for your brand depends on the persona you’re creating content for. How to Determine Your Brand Voice.

Branding 92

Branding Thought Leadership Whitepaper PR 92

Exposure Ninja

JULY 21, 2022

Research Your Competitors’ Content Strategies. Create an On-Site Content and SEO Strategy. Increase and Improve Your Website’s Content. Create a Content Marketing Strategy and Stick to It. SEO & Digital Marketing Jargon Buster. Create an On-Site Content and SEO Strategy.

Health 98

Health SEO Advertising Advertisers 98

Adobe Experience Cloud Blog

NOVEMBER 16, 2009

Marketing trends : Marketers focused primarily on brand building and awareness. Most investments focused on hard to measure methods such as mass advertising, tradeshows, and PR with traditional print media. Marketers reallocated budgets towards highly measurable channels and began to be more accountable for lead generation.

Social Media Marketing 96

Social Media Marketing Branding Direct Mail PR 96

Welcome Software

DECEMBER 26, 2023

Intake Ideas are born everywhere—maybe with you, maybe with your staff, maybe with someone who has no connection with marketing at all, and maybe from an external source, like an ad agency or PR firm. And what happens when you’re modifying content based on behavior and demographics? Good ideas combine.

Transform 40

Transform Marketing Marketers Whitepaper 40

Welcome Software

DECEMBER 6, 2023

Intake Ideas are born everywhere—maybe with you, maybe with your staff, maybe with someone who has no connection with marketing at all, and maybe from an external source, like an ad agency or PR firm. And what happens when you’re modifying content based on behavior and demographics? Good ideas combine.

Transform 40

Transform Marketing Marketers Whitepaper 40

Duct Tape Marketing

JANUARY 8, 2015

Inbound marketing is less expensive and anyone with the right skills can do it. You create your website and blog with content that is targeted to your primary market and with a good content marketing strategy, you can attract prospects to you. As a result, its techniques are often intrusive and annoying.

Outbound Marketing 55

Outbound Marketing Inbound Marketing Direct Mail Whitepaper 55

Duct Tape Marketing

NOVEMBER 23, 2016

The ROI of Lead Scoring written by Guest Post read more at Duct Tape Marketing. According to the Content Marketing Institute, more than 85% of marketers consider lead generation to be their top priority in 2016 – a telling statistic on the priorities of the modern marketer.

User-Generated 65

User-Generated CRM Whitepaper Thought Leadership 65

Scoop.it!

MAY 9, 2024

Common types of content that can be distributed include: Email newsletters White papers Case studies Infographics Blog posts Podcasts Videos It’s important to promote content across different channels and media formats to maximize reach and engagement. You may get lucky and strike gold with this approach.

Whitepaper 88

Whitepaper User-Generated Analytics Inbound Marketing 88

Content Marketing Institute

DECEMBER 11, 2018

I can’t think of any superpower that would be more useful for content marketers than to have a sneak preview of all the important developments, trends, technologies, and key disruptors that will impact our strategic and creative decisions over the next 12 months. Allison Wert , content marketing manager, Frontline Education.

Content Marketing 106

Content Marketing Whitepaper PR Marketing 106

Duct Tape Marketing

JUNE 25, 2019

All the important SEO tools that you need for pay traffic, social media, PR and of course, SEO. John Jantsch: Hello, and welcome to another episode of the Duct Tape Marketing Podcast. I mean creating content, the book’s not a content marketing book. Check it out at semrush.com/partner/ducttapemarketing.

Branding 60

Branding Shipping Whitepaper Finance 60

Marketing Insider Group

OCTOBER 19, 2020

As far as they are concerned, earning a high volume of valuable links from external websites suggests your content is credible and relevant for the user. If you’re focusing on search engine optimization (SEO), earning links through content marketing is the best way to create a solid link profile for your domain. Guest blogging?

Whitepaper 143

Whitepaper PR Content Marketing SEO 143

Adobe Experience Cloud Blog

APRIL 23, 2012

by Liz Smyth In the second part of our Marketing in a Downturn series, we’re examining the importance of content marketing. As B2B marketing budgets have become strained, many marketers believe they should be doing more with less. The possibilities are endless, and creative B2B marketers will think of many more.

Whitepaper 113

Whitepaper Inbound Marketing eBook Outbound Marketing 113

Content Marketing Institute

MAY 11, 2018

Amisha Gandhi, VP, influencer marketing, SAP Ariba, says that, just as in one’s personal life, worthwhile relationships take more than numbers-flexing on either side. Executives, chief evangelists, and product managers are great for co-producing white papers, books, and dynamic speeches.

Influencer Marketing 100

Influencer Marketing Branding Whitepaper Thought Leadership 100

Content Marketing Institute

APRIL 26, 2018

What keeps you up at night about your content marketing program? Your peers – even at brands lauded for their content approach – struggle with the same issues. Each team focuses on creating a sustained cadence of editorial content, not white papers, e-books, or other demand-gen pieces. Well, guess what?

Branding 97

Branding Whitepaper Education Traditional Marketing 97

Marketing Insider Group

JULY 30, 2015

I was brought in to help them sort out their content marketing strategy. In the discovery part of our conversation, they showed me some of their recent content work: A microsite that an agency set up for them last year. “ The only difference was that they hadn’t published the content yet. We’re so glad you could attend

Whitepaper 77

Whitepaper PR Content Marketing Product 77

Content Marketing Institute

FEBRUARY 4, 2019

HANDPICKED RELATED CONTENT: Oops! 17 SEO Misfires to Avoid With Website Content Marketing. Online marketers debate its value toward your rankings. HANDPICKED RELATED CONTENT: 15 Search Intent Tips, Examples, and Resources for SEO Keywords. 3 Keyword Research Trends to Reshape Your Content Optimization.

SEO 104

SEO Whitepaper Advertising Advertisers 104

Hubspot Marketing

AUGUST 9, 2018

Here are a few collections of top companies for marketers, based on a variety of factors: 10 companies hiring marketers right now (Forbes). 10 companies that pay marketers really well (Forbes). 10 companies that are defining innovation in marketing (Fast Company). 25 of the best companies for content marketers (IZEA).

PR 122

PR Marketing Marketers Non-Profit 122

Marketing Insider Group

JANUARY 20, 2021

Everyone knows how important PR is for building your brand reputation and attracting new customers. But traditional PR can be time-consuming, expensive, and limited in its reach. Digital PR offers several advantages for the businesses of today, but brand managers often overlook its effectiveness. What is Digital PR?

PR 140

PR Whitepaper Content Marketing Marketing 140

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Digital Marketing 104

Digital Marketing Marketing Strategy B2C Marketing 104

Adobe Experience Cloud Blog

JUNE 29, 2016

One question I hear often is “How do you create content at scale?” ” Of course, this question resonates most with smaller organizations; however, even larger organizations run their content marketing with lean teams (including us). Who’s editing for you? ”—well, it’s true.

eBook 91

eBook Thought Leadership Whitepaper PR 91