Duct Tape Marketing

MAY 13, 2014

Today the term “social selling” is all the rage, but simply bolting on more tools or looking at social media as some new extension or tactic is as misguided in sales as it was several years ago in marketing. The Greatest Opportunity In Social Media Marketing Today In my forthcoming book Duct Tape Selling (Portfolio May 15th).

Whitepaper 63

Whitepaper Traditional Marketing Social Media Marketing Education 63

Marketing Insider Group

SEPTEMBER 15, 2010

In social media content is not necessarily about creating white papers or videos. It can include 140 character tweets, photos, brief product updates or FAQs. And something that is often overlooked: simply sharing the valuable content of others.

Whitepaper 76

Whitepaper Telemarketing Customer loyalty Social Media Marketing 76

Marketing Insider Group

OCTOBER 18, 2021

The connection between customer acquisition and content. Traditional marketing tactics of the past — catchy taglines, salesy language and the like — are not enough anymore to capture their interest. It’s why content has become so important to customer acquisition. This dilemma? Image Source. Get serious about your blog.

Customer Acquisition 131

Customer Acquisition Content Marketing Customer Whitepaper 131

Pam Didner

JULY 15, 2022

With many available options, from ghostwriting to outsourcing in various forms, businesses have been more focused on quantity as a priority to catch up with search engine optimization (SEO) and the buzz of content marketing. Encourage SMEs to think about customer pain points or product performance issues. Provide a template.

Content Marketing 87

Content Marketing Whitepaper Manufacturing Marketing 87

Marketing Insider Group

JANUARY 19, 2021

“Does content marketing work? And yes, content marketing works. You might see results more quickly, depending on how much effort you put into strategy, production, and promotion. You might see results more quickly, depending on how much effort you put into strategy, production, and promotion. Engagement?

Content Marketing 145

Content Marketing Whitepaper Key Performance Indicator Marketing 145

Marketing Insider Group

FEBRUARY 8, 2021

That need makes SaaS companies a perfect fit for content marketing. A better question would be, “Can they win without content marketing?” Since the SaaS business model requires a long-term customer relationship, content that forms and nurtures that relationship is essential. Content marketing can do just that.

Content Marketing 133

Content Marketing Whitepaper Marketing Marketers 133

Adobe Experience Cloud Blog

SEPTEMBER 9, 2010

As I said before, our new “Internet-everywhere” world combined with massive social networking has changed the marketing landscape. Media Logic’s Conversation-Centric Marketing (CCM) attempts to map or model this new landscape. What is the role of traditional, or what you call “instigation” media?

Customer 83

Customer Whitepaper Shoppers Marketing 83

Martech

FEBRUARY 16, 2024

Maximize your content strategy B2B buyers directly contact vendors when they’re already 70% into the buying process, per 6sense research. Don’t feel pressured to produce hundreds of white papers or need a budget to pump out first-party data every month. Marketing cannot be on the receiving end, waiting to execute on promotion.

Whitepaper 96

Whitepaper Education Marketing Mix Traditional Marketing 96

Martech

FEBRUARY 19, 2024

Maximize your content strategy B2B buyers directly contact vendors when they’re already 70% into the buying process, per 6sense research. Don’t feel pressured to produce hundreds of white papers or need a budget to pump out first-party data every month. Marketing cannot be on the receiving end, waiting to execute on promotion.

Whitepaper 95

Whitepaper Education Marketing Mix Traditional Marketing 95

Martech

FEBRUARY 12, 2024

Maximize your content strategy B2B buyers directly contact vendors when they’re already 70% into the buying process, per 6sense research. Don’t feel pressured to produce hundreds of white papers or need a budget to pump out first-party data every month. Marketing cannot be on the receiving end, waiting to execute on promotion.

Whitepaper 84

Whitepaper Education Marketing Mix Traditional Marketing 84

Search Engine Land

JANUARY 16, 2024

Here’s how to structure marketing experiments that move users through the AARRR funnel, from acquisition to revenue and beyond. What is growth marketing? Growth marketing is a type of marketing aimed at growing and scaling a business through customer loyalty and advocacy. Activation : User experiences product or service.

Customer 99

Customer Customer loyalty User-Generated Traditional Marketing 99

Marketing Insider Group

FEBRUARY 9, 2021

What’s the goal of content marketing ? For most companies the goal of content marketing is to get business results – outcomes that drive profitable action. Remember that content marketing is a long-term strategy – a marathon, not a sprint. What Content Marketing Results Do You Want?

Content Marketing 145

Content Marketing eBook Marketing Marketers 145

Tiecas

APRIL 1, 2024

Unlike consumer purchases, industrial products and services often involve multiple decision-makers. You may want to consider our Industrial Content Creation service if you have trouble writing technical content that will resonate with engineers and industrial professionals. Striking a balance is key.

Manufacturing 88

Manufacturing Thought Leadership Whitepaper Marketing 88

Vertical Response

APRIL 12, 2024

Key Takeaways Effective marketing strategies encompass creating value, understanding customer needs, and building strong brand-customer relationships through various channels such as market research, branding, promotion, and analytics. Exploring the Essence of Marketing Marketing isn’t merely about promoting products or services.

Marketing Strategy 53

Marketing Strategy Branding Market Segmentation Marketing Mix 53

Marketing Insider Group

FEBRUARY 13, 2023

What Is B2B Marketing? B2B, or business-to-business, marketing refers to any strategy or content used by a business intended to target and sell products or services to another business. For example, companies that sell SaaS , or software as a service, often target other organizations with B2B marketing.

B2C 120

B2C Whitepaper Marketing Marketers 120

Content Marketing Institute

APRIL 26, 2018

What keeps you up at night about your content marketing program? Your peers – even at brands lauded for their content approach – struggle with the same issues. Each team focuses on creating a sustained cadence of editorial content, not white papers, e-books, or other demand-gen pieces. Well, guess what?

Branding 98

Branding Whitepaper Education Traditional Marketing 98

Marketing Insider Group

FEBRUARY 2, 2021

Quick Takeaways: Before choosing digital marketing channels for your business, you must understand your primary objectives, audience, competitors, and budget. Content marketing and SEO are two channels virtually every marketing team should use to build a strong online presence. Content Marketing. Interviews.

Digital Marketing 108

Digital Marketing Whitepaper User-Generated eBook 108

Marketing Insider Group

SEPTEMBER 17, 2019

According to Hubspot, Content Marketing costs 62% less than traditional marketing. Make every piece of content that you write, photograph, or film count. With more effective content distribution strategies, you can make your web traffic soar to the moon and back. Repurpose content to maximize your ROI.

Gen Z 84

Gen Z B2C Whitepaper Content Placement 84

Duct Tape Marketing

SEPTEMBER 5, 2014

Social Selling and Content Marketing: A White-Hot Combination written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and today’s guest post is from Robert Rosenthal & Natasha Sekkat – Enjoy! photo credit: canva.

Content Marketing 69

Content Marketing Whitepaper Marketing Marketers 69

Marketing Insider Group

JANUARY 9, 2024

Your product needs to address customers’ immediate—as well as their long-term needs. Current marketing practices take customer needs into consideration when producing content for lead generation programs. Finding success with B2B lead nurturing in today’s market means profiling customers to identify the decision-maker.

User-Generated 60

User-Generated Whitepaper Education Communications 60

Unbounce

MARCH 23, 2023

You could send an email to your customer list persuading them to try a new product or redeem an exclusive discount. Or maybe you wanna do some good ol’ fashioned content marketing and attract potential customers with educational resources. Traditional marketing moves slowly. Content marketing is everywhere.

Digital Marketing 75

Digital Marketing Affiliate Marketing Social Media Marketing Marketing 75

CXL

JUNE 2, 2022

Ask 10 people what account-based marketing (ABM) is and you’ll get 10 different answers. Some see it as a sales tactic, while others view it as a content marketing strategy. Account-based marketing flips the traditional marketing and sales funnel upside down. How complex is your product?

Customer 82

Customer Direct Mail Marketing Marketers 82

Sachs Marketing Group

AUGUST 12, 2023

This is important because traditional marketing methods might not be enough to reach the modern, web-savvy consumer. Fortunately, there are digital marketing strategies you can use to increase your visibility, connect with potential customers, and grow your business online. They are crucial for SEO and engagement.

Digital Marketing 52

Digital Marketing Marketing Strategy Transform Whitepaper 52

Hubspot Marketing

NOVEMBER 30, 2022

The best digital marketers have a clear picture of how each digital marketing campaign supports their overarching goals. And depending on the goals of their marketing strategy, marketers can support a larger campaign through the free and paid channels at their disposal. Content Performance and Lead Generation.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing User-Generated 145

InTouch Marketing

JANUARY 31, 2024

Digital Marketing Digital marketing encompasses a broad spectrum of strategies that leverage the power of the internet to reach and engage audiences. Key components of digital marketing include Search Engine Optimization (SEO), content marketing, social media marketing and email marketing.

Affiliate Marketing 86

Affiliate Marketing Inbound Marketing Direct Mail Traditional Marketing 86

Marketing Insider Group

JULY 1, 2020

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Content marketing is the kind of marketing that delivers ROI you can measure. Unlike other methods of marketing, content marketing stands out because it is completely sustainable.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Marketing 145

Neil Patel

SEPTEMBER 21, 2020

Research from Demand Metric shows content marketing costs 62 percent less but produces three times as many leads as traditional marketing. Content marketing can generate huge amounts of traffic, leads, and sales for your business. The 8 Best Content Marketing Companies of 2020.

Content Marketing 134

Content Marketing Finance Marketing Marketers 134

Hubspot Marketing

JULY 10, 2018

LinkedIn is the top social media platform for B2B marketers , so it’s a viable channel to pursue. Source: 2016 Content Marketing Institute. More customer data can be gathered later in the campaign as leads are qualified with more product-specific offers. As part of content marketing, blogging has its advantages.

User-Generated 131

User-Generated Inbound Marketing Whitepaper Email Marketing 131

Tiecas

OCTOBER 16, 2023

Industrial content marketing for manufacturers is a powerful tool to help your business achieve its lead generation and sales goals. It’s a strategic marketing approach focused on creating, distributing, and promoting valuable, relevant, and consistent content to attract and engage a clearly defined audience.

Manufacturing 52

Manufacturing Content Marketing Key Performance Indicator Transform 52

Hubspot Marketing

AUGUST 7, 2018

When you create content, you’re providing free and useful information to your audience, attracting potential customers to your website, and retaining existing customers through quality engagement. SMBs that use content marketing get 126% more leads than those that don’t. Set Your Content Goals. Perform a Content Audit.

User-Generated 141

User-Generated Whitepaper Promotion eBook 141