Marketing Insider Group

NOVEMBER 15, 2021

Being a content marketing influencer is no joke. In a world where the amount of stuff online continues to grow exponentially each day, developing content and a marketing strategy that makes your stuff stand out is something to be proud of. Why You Need to Understand Marketing Influencers. Image Source. Brian Dean.

Content Marketing 91

Content Marketing Marketing Marketers Thought Leadership 91

Hubspot Marketing

MARCH 4, 2019

While no content marketing tool can replace a solid strategy and talented humans, having the right tech stack can certainly help you get the job done better, easier, and more efficiently. There are hundreds of content marketing tools available, some free or cheap and some very expensive. But it’s also overwhelming.

Content Marketing 109

Content Marketing Analytics Marketing Marketers 109

Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. HANDPICKED RELATED CONTENT: An Alternative Approach to Developing Content Marketing Personas. Create shows, raid for content.

Whitepaper 105

Whitepaper Content Marketing Direct Mail User-Generated 105

Exposure Ninja

OCTOBER 16, 2023

The word “ marketing ” doesn’t refer to one type of activity you can do to promote your business. In fact, there are many different types of marketing that businesses can use to promote themselves. Marketing is most commonly split into two distinct categories — traditional and digital.

Telemarketing 52

Telemarketing Outbound Marketing Direct Mail Inbound Marketing 52

SocialPilot

FEBRUARY 9, 2024

Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3. Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Email Marketing + Dela Quist Jeanne Jennings Jordie Van Rijn Elliot Ross Skip Fidura Chad S.

Digital Marketing 93

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 93

Digital Marketer

NOVEMBER 17, 2022

5 Effective Digital Marketing Strategies. Let us look at some proven and effective digital marketing strategies that can help you in planning an efficient digital marketing campaign. Content Marketing. To begin, keep one thing in mind, content should not be an afterthought! Most Effective Content Types.

Digital Marketing 87

Digital Marketing Marketing Strategy Social Media Marketing User-Generated 87

Rock Content

JANUARY 7, 2024

When it comes to your marketing plan, finding the balance between what works for your brand and the newest trends that capture the attention of target audiences can be challenging. To meet this challenge, however, you’ll first need to determine which content marketing trend s are here to stay and why Enter video content marketing.

Entertainment 76

Entertainment Video Marketing Thought Leadership Education 76

Marketing Insider Group

DECEMBER 29, 2020

Provide educational content through video marketing, pillar pages, podcasts, and blogging to gain traction and build authority online. Keep content current. It doesn’t require as much equipment or production as video, and it’s a way to have meaningful conversations and share your knowledge with your target audience.

Market Trends 145

Market Trends Digital Marketing Marketing Marketers 145

Hubspot Marketing

MARCH 25, 2021

In our 2021 Executive Marketing Leadership Survey , 20% of marketing leaders described company blogs as one of their "most important channels" for hitting goals. Not only can blogs boost your SEO, overall site traffic, and online presence , but they can also help prospects learn more about your industry, brand, product, or service.

Shoppers 145

Shoppers Energy eBook Promotion 145

Customers.ai

JANUARY 26, 2024

We’ve broken our 15 favorite tools into the following categories: Lead Generation Tools Sales Enablement Tools Account-Based Marketing (ABM) Software Event & Webinar Software Conversion Rate Optimization (CRO) Software Social Media Automation Software B2B Content Marketing Software See Who Is On Your Site Right Now!

CRM 111

CRM User-Generated Analytics Marketing 111

Marketing Insider Group

MAY 22, 2023

What are the best YouTube marketing practices that content creators need to know? What are common content creation mistakes made by content marketers? Develop a content marketing strategy that includes blog posts, social media posts, and email newsletters. Digital Marketing Analytics 23.

Digital Marketing 25

Digital Marketing User-Generated Promotion Marketing 25

Content Marketing Institute

NOVEMBER 21, 2018

Tim Schmoyer, CEO of Video Creators, offered some insight in his recent Content Marketing World presentation, How to Develop a Loyal YouTube Audience. Think SEO with a twist. The goal of YouTube – like all content marketing initiatives – is to serve the right video to the right person at the right time, Tim says.

Food 92

Food Entertainment User-Generated SEO 92

Neil Patel

AUGUST 13, 2020

Digital marketing covers everything from SEO and content marketing to email campaigns, social media strategy, and video marketing too. The best thing to do is narrow down your options by bypassing those digital marketing companies trying to do too many things at once.

Digital Marketing 145

Digital Marketing eCommerce Marketing Marketers 145

Neil Patel

DECEMBER 16, 2021

I’m going to share a list of all the free tools and strategies that can help you compete with major conglomerates through content marketing. Tighten Up Your SEO. The first thing you need to do is analyze your current SEO situation. I have an SEO Analyzer tool on my website because I understand how important this is.

Marketing Strategy 145

Marketing Strategy Affiliate Marketing Marketing Marketers 145

Rock Content

JULY 31, 2020

Let’s suppose you have a successful Digital Marketing strategy, and everything is well and good. But how is your video marketing performance? If you haven’t already made substantial investments in video content for social media platforms, then it’s about time to get started.

User-Generated 131

User-Generated Video Marketing Digital Marketing Food 131

Calvyn Lee Blog

DECEMBER 3, 2023

We were able to accomplish all of this through content marketing. For me, effective content marketing means extracting the knowledge, expertise and experience from the minds of your team. Why Content Marketing Works for B2B Firms So why is content marketing so well suited to B2B?

Content Marketing 130

Content Marketing Thought Leadership Marketing Marketers 130

Marketing Insider Group

MAY 17, 2023

The remarkable convenience of digital communication means that you have to worry about evolving methods of self-promotion more than ever. If you want to know what works best, you should look to successful digital marketing examples. Paid ads, affiliate, and influencer marketing can work well if you do them correctly.

Digital Marketing 25

Digital Marketing Affiliate Marketing Marketing Marketers 25

Moz

APRIL 19, 2020

Specifically, on producing helpful content that has the ability to rank. Google has focused its recent algorithmic updates largely on promoting great content and natural links, and penalizing weak content with unscrupulous links (see also: Medic, BERT, and its legacy predecessors like Panda, Penguin, and Hummingbird).

SEO 73

SEO User-Generated Management Place 73

Marketing Insider Group

JUNE 16, 2021

If you’re not prioritizing video marketing in 2021, it’s time to start taking this marketing tool seriously, especially since 86% of businesses are already using it. Keep reading, and you’ll begin to understand why you need to focus on video marketing and how you can get started developing a video marketing strategy.

Video Marketing 131

Video Marketing Education Promotion Marketing 131

Moz

JUNE 23, 2020

On July 14th & 15th , we'll be charting brand-new territory with MozCon Virtual: with a choose-your-own-adventure two-stream show, robust opportunities for online networking , and some of the industry's top speakers, you're in for all the turbo-charged SEO education and peer interaction of in-person MozCon with none of the troubles of travel.

Thought Leadership 80

Thought Leadership PR CMO SEO 80

Moz

JUNE 23, 2020

On July 14th & 15th , we'll be charting brand-new territory with MozCon Virtual: with a choose-your-own-adventure two-stream show, robust opportunities for online networking , and some of the industry's top speakers, you're in for all the turbo-charged SEO education and peer interaction of in-person MozCon with none of the troubles of travel.

Thought Leadership 74

Thought Leadership PR CMO SEO 74

Adobe Experience Cloud Blog

JANUARY 6, 2017

Ann Handley is the Head of Content at MarketingProfs and author of the WSJ bestseller, Everybody Writes. She actively wages war on mediocre content marketing. 2017 is the Year to Challenge Our Content Marketing Assumptions https://t.co/8k62h9NJjB 5 Ways To Brainstorm Great #Content Marketing Ideas https://t.co/LKhYMGcAOv.

Social Media Marketing 0

Social Media Marketing Whitepaper Thought Leadership Transform 0

Digital Marketer

JULY 24, 2023

In this dynamic and ever-evolving landscape, one marketing tool has consistently risen above the rest: video marketing. What is Video Marketing? But what exactly is video marketing? Statistics from Wyzowl reveal that an astounding 91% of businesses will be utilizing video marketing tools in 2023.

Video Marketing 74

Video Marketing Digital Marketing Marketing Marketers 74

Marketing Insider Group

JUNE 16, 2020

A picture speaks a thousand words – but video content marketing attracts and engages users even better. One study found that visitors spend 88% more time on a website with video. If you’re a switched-on marketer, that’s one statistic you cannot afford to ignore. Perhaps you’ve already dabbled in video creation.

Content Marketing 114

Content Marketing Entertainment Marketing Marketers 114

Rock Content

MAY 22, 2020

For those who want to keep up-to-date and are concerned with constantly innovating their marketing strategy , it is important to be alert to these new possibilities of video marketing. To help you on this mission, this post will go over: What is an interactive video? What are the benefits of using interactive video?

Marketing Strategy 72

Marketing Strategy Millennials Marketing Marketers 72

Marketing Insider Group

JANUARY 19, 2021

“Does content marketing work? And yes, content marketing works. You might see results more quickly, depending on how much effort you put into strategy, production, and promotion. You might see results more quickly, depending on how much effort you put into strategy, production, and promotion. Engagement?

Content Marketing 145

Content Marketing Whitepaper Key Performance Indicator Marketing 145

Content Marketing Institute

OCTOBER 8, 2018

I’m talking about rethinking the model of video marketing itself. As an agency owner, I’ve analyzed hundreds of YouTube channels and thousands of videos over the years that use the old model. HANDPICKED RELATED CONTENT: How to Establish the Best Social Media KPIs for Your Content Marketing Goals.

Video Marketing 110

Video Marketing Key Performance Indicator Whitepaper Marketing 110

Customers.ai

DECEMBER 12, 2023

Additionally, the platform is equipped with tools for SEO, multi-channel selling, and analytics. Referral & Influencer Marketing Tools According to Insider Intelligence, brands will spend an estimated $7.14 billion on influencer-related marketing campaigns in 2024. Turn anonymous visitors into genuine contacts.

eCommerce 120

eCommerce PR User-Generated Marketing 120

Calvyn Lee Blog

JANUARY 10, 2024

For example, in digital marketing, core topics might include SEO, content marketing, social media marketing, email marketing, etc. Understand the search intent behind these keywords to create content that aligns with user expectations.

Digital Marketing 130

Digital Marketing Marketing Marketers Transform 130

Exposure Ninja

JUNE 23, 2022

There’s plenty of data in support of adding digital marketing to your existing strategy. According to recent statistics : 70% of marketers invested in SEO in 2021. 56% of marketers who leverage blogging say it’s effective and 10% say it generates the biggest return on investment. b i llion in 2023.

Digital Marketing 98

Digital Marketing Copywriting eBook Marketing 98

Orbit Media Studios

JULY 27, 2022

That was the basic strategy 20 years ago when I first started doing SEO. They’re known as Google SERP features and the seven most common are the related questions, ads, the knowledge panel, local 3-packs, star reviews, videos and images. So now, we all need more flexible SEO strategies. If videos are in the SERP….

SEO 97

SEO PR Manufacturing Analytics 97

Customers.ai

DECEMBER 12, 2023

Additionally, the platform is equipped with tools for SEO, multi-channel selling, and analytics. Referral & Influencer Marketing Tools According to Insider Intelligence, brands will spend an estimated $7.14 billion on influencer-related marketing campaigns in 2024. Turn anonymous visitors into genuine contacts.

eCommerce 84

eCommerce PR User-Generated Marketing 84

Rock Content

JANUARY 18, 2021

Content Marketing continues to be a successful way for marketers to increase lead attraction and conversion. What Content Marketing trends in 2021 will follow the changes the previous year brought us? Reading this Content Marketing guide is an excellent way to start. Interactive Content.

Market Trends 126

Market Trends Content Marketing Gen Z User-Generated 126

SMA Marketing

APRIL 18, 2024

Search Engine Optimization (SEO) in Digital Marketing for Lawyers SEO is a comprehensive set of techniques designed to improve your website’s ranking in search engine algorithms. Implementing effective SEO strategies ensures your law firm isn’t buried beneath a mountain of irrelevant search results.

Digital Marketing 69

Digital Marketing Law Thought Leadership SEO 69

Scoop.it!

JULY 26, 2022

Content is the foundational pillar of digital marketing, as it will define the success of all your marketing campaigns, on all customer touchpoints. Today, we are going to narrow our approach and talk about the tactics you need to use for effective mobile content marketing in 2022 and beyond.

Marketing Strategy 79

Marketing Strategy Content Marketing User-Generated Digital Marketing 79

Duct Tape Marketing

DECEMBER 20, 2012

As you’re probably aware, videos help bring your brand and key marketing messages to life in a different way than text or still images do. And you may have already posted some of your videos to YouTube as a way to generate buzz. However, to do true “social video marketing,” you need to go beyond simple YouTube posting.

User-Generated 66

User-Generated Video Marketing eCommerce Retail 66

Marketing Insider Group

MARCH 28, 2024

Image Source: Away Need help showcasing this content? Refresh Your Content Marketing Strategy In 2023, content marketing and creation will continue to play an important role in every e-commerce business owner’s marketing strategy. Build an email drip campaign for users who get content upgrades.

eCommerce 83

eCommerce Shoppers User-Generated Promotion 83