Sprout Social

JANUARY 10, 2017

Video marketing has exploded tremendously over the past few years. It’s easier than ever to create high-quality videos and quickly upload them to YouTube using just your iPhone. But simply creating videos doesn’t necessarily guarantee anyone is going to watch them. YouTube SEO. Not sure where to start?

Promotion 110

Promotion User-Generated Millennials SEO 110

Marketing Insider Group

MAY 15, 2023

Navigating the complex landscape of B2B marketing and creating a strategy that generates results can be tricky, especially with today’s ever-evolving digital technologies and trends. But why is digital marketing so important? What Is B2B Digital Marketing? Video Marketing.

Digital Marketing 124

Digital Marketing Whitepaper Marketing Marketers 124

Search Engine Land

MARCH 22, 2024

Incorporating video marketing. As an active forum user and employee of a company that owns a forum, I can confidently say that forum moderators generally have zero tolerance for self-promotional content or blatantly false information. Update, measure, evaluate, adjust, measure, repeat The only constant in SEO is change.

Real Estate 111

Real Estate User-Generated Price SEO 111

Sprout Social

JANUARY 31, 2024

Promote your YouTube content across multiple channels Content distribution is all the rage right now. And rightfully so given the legwork it takes to create a YouTube video. Reposting and cross-promoting your YouTube presence is a smart move. The goal of YouTube SEO isn’t to spam viewers.

Analytics 100

Analytics SEO Promotion Food 100

Exposure Ninja

OCTOBER 16, 2023

The word “ marketing ” doesn’t refer to one type of activity you can do to promote your business. In fact, there are many different types of marketing that businesses can use to promote themselves. Marketing is most commonly split into two distinct categories — traditional and digital.

Telemarketing 52

Telemarketing Outbound Marketing Direct Mail Inbound Marketing 52

Hubspot Marketing

MAY 16, 2023

Here’s an example of Facebook’s newsfeed: For those who want to dabble in video or graphics, these platforms could be a great place to test this new content. With the growth of video marketing, many have begun to launch more advanced features like Facebook Stories and Twitter’s live streams.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. Promote New Videos on Social.

Content Marketing 145

Content Marketing Gen Z Entertainment User-Generated 145

Martech

JULY 20, 2023

Wistia added four AI-powered tools to its B2B video marketing platform. Wistia Fetch is a search tool trained on Wistia data to provide answers on video marketing and production questions. Improved auto-caption capabilities help Wistia users meet accessibility standards.

User-Generated 92

User-Generated CRM Video Marketing Management 92

Search Engine Land

MAY 30, 2023

For as long as I’ve worked in SEO , I have been asked the same question by brands and businesses, big and small: Why should I use YouTube ? Sadly, for many businesses, YouTube is just a place to host their videos. And it’s a huge missed opportunity in terms of video ROI, brand awareness, traffic and audience growth.

Branding 100

Branding Gen Z Transform Education 100

Neil Patel

JANUARY 26, 2021

Video is a powerful marketing tool—it can drive traffic, leads, and (most importantly) revenue. In fact, 78% of video marketers say video directly increases sales. There are currently two ways to place videos on your landing pages or website—link or embed videos. Pros and Cons of Embedding Videos.

User-Generated 117

User-Generated SEO Video Marketing Promotion 117

Neil Patel

APRIL 26, 2021

If you’re looking to get into video marketing, there’s no better channel than YouTube. They’re the second most visited website on the entire internet, with over 2 billion users , have virtually no competitors, and consumers are increasingly spending more time watching more online videos. Cross-Promote with Other Channels.

SEO 145

SEO Promotion Social Media Marketing Customer Acquisition 145

Vertical Response

FEBRUARY 20, 2023

Create targeted ad campaigns on Google, Instagram, and Facebook Launch email campaigns to promote new content to current subscribers Amplify reach by working with influencers and other relevant partners. In order to run a successful marketing campaign, you need to start by clearly defining your target audience.

Marketing 67

Marketing Marketers Email Marketing eBook 67

Neil Patel

NOVEMBER 30, 2020

The first level is choosing the platform you’re using to promote your videos. No matter how hard you try, you’re not reaching many seniors on TikTok, even if you have the perfect piece of video content for that demographic. The easiest way to understand all of this is to reverse engineer it the same we do with organic SEO.

SEO 135

SEO User-Generated Place Entertainment 135

Rock Content

JANUARY 7, 2024

Wherever you may be in your current use of video content, now is the time to learn how you can maximize its impact and achieve the results you want now rather than later. The Rise of Video Marketing You only have to spend a few minutes cruising around the web to realize the rise of video marketing is pervasive.

Entertainment 73

Entertainment Video Marketing Thought Leadership Education 73

SocialPilot

FEBRUARY 9, 2024

Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3. Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Email Marketing + Dela Quist Jeanne Jennings Jordie Van Rijn Elliot Ross Skip Fidura Chad S.

Digital Marketing 93

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 93

Hubspot Marketing

MARCH 25, 2021

In our 2021 Executive Marketing Leadership Survey , 20% of marketing leaders described company blogs as one of their "most important channels" for hitting goals. Not only can blogs boost your SEO, overall site traffic, and online presence , but they can also help prospects learn more about your industry, brand, product, or service.

Shoppers 145

Shoppers Energy eBook Promotion 145

Digital Marketer

NOVEMBER 17, 2022

Furthermore, a recent Statista analysis predicts that digital video viewership will reach 3.48 If you are a brand that is looking to establish a digital presence on the internet, then using video marketing will yield the required results. SEO & Search Engine Marketing. Types of SEO. On-page SEO.

Digital Marketing 86

Digital Marketing Marketing Strategy Social Media Marketing User-Generated 86

Marketing Insider Group

DECEMBER 29, 2020

Provide educational content through video marketing, pillar pages, podcasts, and blogging to gain traction and build authority online. It doesn’t require as much equipment or production as video, and it’s a way to have meaningful conversations and share your knowledge with your target audience. Video Marketing and Sales.

Market Trends 145

Market Trends Digital Marketing Marketing Marketers 145

OnPassive Marketing

NOVEMBER 3, 2022

You can also use YouTube’s search engine optimization (SEO) features, such as keyword-rich titles and descriptions, to help your videos rank higher in search results. Additionally, try to promote your videos across all of your social media channels to reach the broadest possible audience. Use Paid Promotion.

Promotion 78

Promotion Advertising Advertisers SEO 78

Marketing Insider Group

MAY 22, 2023

Write an email newsletter that provides exclusive content and promotions to subscribers. Digital Marketing Analytics 23. Generate the body copy for a promotional email campaign about an upcoming spring sale for [company]. Write a holiday-themed email that promotes seasonal promotions and offers.

Digital Marketing 26

Digital Marketing User-Generated Promotion Marketing 26

Customers.ai

JANUARY 26, 2024

Send email invites and promotional campaigns that drive interest and registrations with the help of personalized content. When you’re running highly-targeted campaigns, such as account-based marketing campaigns, you need your entire funnel to be tailored to its audience. What is the role of SEO in B2B marketing?

CRM 111

CRM User-Generated Analytics Marketing 111

Rock Content

JULY 31, 2020

Let’s suppose you have a successful Digital Marketing strategy, and everything is well and good. But how is your video marketing performance? If you haven’t already made substantial investments in video content for social media platforms, then it’s about time to get started. So, let’s do this!

User-Generated 131

User-Generated Video Marketing Digital Marketing Food 131

Neil Patel

DECEMBER 16, 2021

Tighten Up Your SEO. The first thing you need to do is analyze your current SEO situation. I have an SEO Analyzer tool on my website because I understand how important this is. All you have to do is enter your URL to get a deep, page-level SEO analysis. Of course, mine is just one of many SEO tools.

Marketing Strategy 145

Marketing Strategy Affiliate Marketing Marketing Marketers 145

Sprout Social

AUGUST 22, 2022

With 37% of consumers saying live video is the most engaging content type, it’s a valuable asset to your video marketing strategy. Live video on YouTube even has a dedicated feed , which can help expand your reach. Premieres allow you to watch a new video together as you launch it. YouTube Live features.

Analytics 73

Analytics Health Promotion SEO 73

Scoop.it!

SEPTEMBER 7, 2022

Some of the best ways to consolidate your content for SEO are to delete all the irrelevant, outdated and thin content and focus on a long-form copy that actually helps people solve a specific problem. Besides that, you can curate videos talking about specific features of a product or explore titles such as “X best features of product X.”

Content Marketing 76

Content Marketing Affiliate Marketing Whitepaper User-Generated 76

Content Marketing Institute

NOVEMBER 21, 2018

Tim Schmoyer, CEO of Video Creators, offered some insight in his recent Content Marketing World presentation, How to Develop a Loyal YouTube Audience. Think SEO with a twist. The goal of YouTube – like all content marketing initiatives – is to serve the right video to the right person at the right time, Tim says.

Food 93

Food Entertainment User-Generated SEO 93

Content Marketing Institute

JULY 24, 2018

1,000: Take the extra content budget to create an explainer video. 100,000: Split between new content tests and paid content promotion like targeted sponsored updates on LinkedIn. Michael Brenner , CEO, Marketing Insider Group. Take the extra content budget to create an explainer video, says @BrennerMichael.

Whitepaper 105

Whitepaper Content Marketing Direct Mail User-Generated 105

Sachs Marketing Group

JULY 1, 2022

Capitalizing on its audience, Instagram also continues to add to its feature list, attempting at times to coopt ideas from other platforms (such as Reels, part of an ongoing trend to dominate the short video market), or expand its existing features. . Instagram isn’t limiting this feature to photo posts – users can pin Reels , as well.

User-Generated 73

User-Generated Digital Marketing Management Video Marketing 73

Marketing Insider Group

JUNE 16, 2021

If you’re not prioritizing video marketing in 2021, it’s time to start taking this marketing tool seriously, especially since 86% of businesses are already using it. Keep reading, and you’ll begin to understand why you need to focus on video marketing and how you can get started developing a video marketing strategy.

Video Marketing 132

Video Marketing Education Promotion Marketing 132

Moz

APRIL 19, 2020

Google has focused its recent algorithmic updates largely on promoting great content and natural links, and penalizing weak content with unscrupulous links (see also: Medic, BERT, and its legacy predecessors like Panda, Penguin, and Hummingbird). They are foundational to digital marketing success. Optimize images and video.

SEO 73

SEO User-Generated Management Place 73

Moz

JUNE 23, 2020

On July 14th & 15th , we'll be charting brand-new territory with MozCon Virtual: with a choose-your-own-adventure two-stream show, robust opportunities for online networking , and some of the industry's top speakers, you're in for all the turbo-charged SEO education and peer interaction of in-person MozCon with none of the troubles of travel.

Thought Leadership 80

Thought Leadership PR CMO SEO 80

Neil Patel

AUGUST 13, 2020

Digital marketing covers everything from SEO and content marketing to email campaigns, social media strategy, and video marketing too. The best thing to do is narrow down your options by bypassing those digital marketing companies trying to do too many things at once.

Digital Marketing 145

Digital Marketing eCommerce Marketing Marketers 145

Adobe Experience Cloud Blog

NOVEMBER 20, 2014

Author: Colin Osing If you’re a digital marketer who is somewhat new to video marketing, you can take some comfort in the words that follow. While 52 million US adults watch professional video content every month, online video marketing is still largely viewed as the new kid on the digital marketing block.

Marketing Automation Platform 134

Marketing Automation Platform Thought Leadership Video Marketing Digital Marketing 134

Hubspot Marketing

MARCH 4, 2019

There are hundreds of content marketing tools available, some free or cheap and some very expensive. They also serve tons of different purposes, from content ideation to production to promote, optimization, and more. The content marketing technology landscape is growing every year. Image Source. Image Source. Image Source.

Content Marketing 108

Content Marketing Analytics Marketing Marketers 108

Neil Patel

JANUARY 8, 2021

Roughly 73 percent of US adults have a YouTube account, which means it’s an excellent opportunity for marketers to generate new leads and promote content. If you’re totally new to SEO, you might find this video helpful. Ready to overhaul your channel and ensure you’re getting the most from your video marketing strategy?

User-Generated 143

User-Generated Key Performance Indicator Shoppers eBook 143

Moz

JUNE 23, 2020

On July 14th & 15th , we'll be charting brand-new territory with MozCon Virtual: with a choose-your-own-adventure two-stream show, robust opportunities for online networking , and some of the industry's top speakers, you're in for all the turbo-charged SEO education and peer interaction of in-person MozCon with none of the troubles of travel.

Thought Leadership 74

Thought Leadership PR CMO SEO 74

Sprout Social

OCTOBER 6, 2022

Video format: Will this video be filmed vertically? Keywords: Especially important for platforms like YouTube that have an SEO-driven search element. Forget about being promotional. Promote your video. Don’t get discouraged if your first video only gets a few views. Horizontally? Start strong.

Communications 129

Communications Promotion Social Media Marketing Management 129