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How Social Media Impacts Business: Real Examples & Insights

SocialPilot

Offer free resources such as guides, webinars, or templates, and use strong CTAs to guide prospects down the sales funnel.” — Ann Handley , Content Marketing Expert How it Works in Practice: To generate leads, focus on solving problems, not selling. “To generate organic leads, focus on providing value upfront.

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Why Is Content Marketing Important (Especially in 2025)?

Exposure Ninja

In 2025, content marketing isn’t optional. Content is how you get found, earn trust, nurture your audience, and drive sales. When done right, the content marketing ROI compounds turning every blog, guide, and landing page into a lead-generating, revenue-driving asset that works around the clock.

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23 Social Media Content Types to Break the Boring Content Cycle

SocialPilot

In the age of Reels and AI videos, image content still drives high engagement, especially on Instagram, Facebook, LinkedIn, and Pinterest, when executed with intentional design and messaging. These are ideal for YouTube, LinkedIn, and Facebook, where users expect more in-depth content.

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High-Performing Social Media Content Strategy (2025)

SocialPilot

Here’s a cheat sheet to help you align your content strategy with what performs best in your niche: Industry Best Platforms Content Formats Tips for Strategy eCommerce Instagram, TikTok, Pinterest Product demos, UGC, influencer collabs, tutorials Leverage trends + short-form to drive clicks and purchases SaaS/B2B LinkedIn, YouTube, X Thought leadership, (..)

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Monthly Social Media Updates Every Marketer Should Know

SocialPilot

Why this matters: For marketers, this is a golden opportunity. They’re now getting prime real estate in feeds and recommendations. It opens up space for demos, thought leadership, behind-the-scenes, or casual content that doesn’t need to be ultra-condensed. In short, it helps to earn you way more eyeballs.

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The most underrated B2B channel? Your newsletter

Martech

A few strong examples of curated content newsletters are Mutiny and Creative Roots by Datalily. Up to 71% of B2B marketers used email newsletters as a distribution channel in 2024, per the Content Marketing Institute. based B2B marketers said newsletters had a big impact on content performance. Lead nurture?

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How to Use LinkedIn Hashtags for Maximum Impact in 2025

SocialPilot

Using client-specific hashtag libraries, agencies can: Avoid generic, one-size-fits-all tagging Align hashtags with each client’s messaging pillars Track post-level hashtag performance to prove campaign impact Say you’re managing clients across wellness, real estate, and B2B. Great for thought leadership or SEO-style positioning.