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Offer free resources such as guides, webinars, or templates, and use strong CTAs to guide prospects down the sales funnel.” — Ann Handley , ContentMarketing Expert How it Works in Practice: To generate leads, focus on solving problems, not selling. “To generate organic leads, focus on providing value upfront.
In 2025, contentmarketing isn’t optional. Content is how you get found, earn trust, nurture your audience, and drive sales. When done right, the contentmarketing ROI compounds turning every blog, guide, and landing page into a lead-generating, revenue-driving asset that works around the clock.
In the age of Reels and AI videos, image content still drives high engagement, especially on Instagram, Facebook, LinkedIn, and Pinterest, when executed with intentional design and messaging. These are ideal for YouTube, LinkedIn, and Facebook, where users expect more in-depth content.
Here’s a cheat sheet to help you align your content strategy with what performs best in your niche: Industry Best Platforms Content Formats Tips for Strategy eCommerce Instagram, TikTok, Pinterest Product demos, UGC, influencer collabs, tutorials Leverage trends + short-form to drive clicks and purchases SaaS/B2B LinkedIn, YouTube, X Thoughtleadership, (..)
Why this matters: For marketers, this is a golden opportunity. They’re now getting prime realestate in feeds and recommendations. It opens up space for demos, thoughtleadership, behind-the-scenes, or casual content that doesn’t need to be ultra-condensed. In short, it helps to earn you way more eyeballs.
A few strong examples of curated content newsletters are Mutiny and Creative Roots by Datalily. Up to 71% of B2B marketers used email newsletters as a distribution channel in 2024, per the ContentMarketing Institute. based B2B marketers said newsletters had a big impact on content performance. Lead nurture?
Using client-specific hashtag libraries, agencies can: Avoid generic, one-size-fits-all tagging Align hashtags with each client’s messaging pillars Track post-level hashtag performance to prove campaign impact Say you’re managing clients across wellness, realestate, and B2B. Great for thoughtleadership or SEO-style positioning.
” (Ads, Reddit, and AI Overviews take up that realestate). It builds on everything you already know about SEO, contentmarketing, and PR. Substack: A great home for newsletter-style content and thoughtleadership commentary. ” The response mentioned Backlinko twice. The difference?
With zero-click searches rising and AI-generated answers dominating search results , shouldn’t contentmarketing be dead by now? When everyone’s fighting for shrinking digital realestate, quality content is becoming the ultimate differentiator. Quite the opposite.
That's where thoughtleadership comes in. Below, let's review what thoughtleadership is and how to use it in your marketing strategy. We'll also explore the best examples and types of content you can consider creating. But first, how do you incorporate thoughtleadership into your marketing strategy?
In recent years, contentmarketers have learned to leverage visuals, and social marketers should be following suit. There’s some valuable realestate on your social profiles — are you taking advantage, or are you leaving those spaces vacant? Feel free to share in the comments below! Social Media'
Brand trust and thoughtleadership. If you don’t make blogging part of your marketing strategy, you’re essentially handing all the benefits over to your competitors. It’s Chi Renovation and Design, a renovation company with an active blog and keyword-optimized content. Brand trust and thoughtleadership.
A great example is realestate research site Adobo’s “ America’s Most P.C. Tying back in the Abodo campaign, although some brands within the realestate vertical might think they’re only limited to conservative content, the massive amount of engagement from the P.C. campaign prove otherwise. .
Involving employees in the company’s contentmarketing strategy isn’t a new idea. Employees already are asked to share content on their social channels. C-suite and subject matter experts often collaborate on thoughtleadershipcontent. Derek Bryant, director of contentmarketing, EZMarketing.
Editor’s note: Glenn LaFollette is a finalist for 2018 ContentMarketer of the Year. We’ll share insights from CMY finalists in the blog before the winner is announced at ContentMarketing World this September. Content is never just content. Today, he’s the senior manager of brand strategy.
We’ve analyzed the data and have found that there are two strategies that consistently work well for generating leads: contentmarketing and in-person connections. Strategy #1: ContentMarketing. According to Forbes: 71% of B2B marketers use contentmarketing to generate leads.
In spirit of 2023’s Oscar Awards, we’re naming 10 small businesses that we believe deserve recognition for the best contentmarketing. Every great business owner knows that committing to the best contentmarketing practices can take your profits to the next level. But what exactly are the best contentmarketing practices?
To help our friends in marketing sort through the blogosphere in record time, we’re compiling a list of our most bookmark-worthy marketing blogs, narrowing down the list to 10 in each category. Here are our 10 must-bookmark social marketing blogs — who makes your top 10? Check it Out: Social Media Explorer. Social Mouths.
Another common way to generate leads on your website is through your content asset downloads. If your contentmarketing strategy is aligned with your lead generation efforts, you should already have assets that will interest your website visitors. We also leave a field for comments and questions. Asset Download.
I saw that the realestate industry’s highest conversion channel is events, which makes sense if you think about open houses being the main source of leads. An example would be if you have a sizeable budget but need to meet an immediate spike in leads this quarter, you’re probably not going to rely on inbound contentmarketing.
We had nearly 1,600 people sign up for our webinar last week on “ How To Plan And Build An Effective ContentMarketing Strategy. We believe that contentmarketing is starting to have a dramatic impact inside marketing organizations for business both large and small. Contentmarketing and SEO are totally connected.
Facebook Stories give you prime realestate at the top of the News Feed. Video can boost campaign conversion rates by 34% , and 87% of video marketers say they see a positive return on investment for videos. As a professional network and learning tool, LinkedIn is a great home for thoughtleadership and industry insights.
In my early days as a contentmarketing manager, I was asked a tough question: how often should you blog to see results? Fast forward to today, I’ve helped companies build powerful contentmarketing engines. Goals As a company, ask yourself: what are our contentmarketing goals? How often should you blog?
For larger organizations, Showcase Pages can help keep your contentmarketing focused on the right audience. And don’t let your main Page content get stale: LinkedIn recommends updating your cover image at least twice a year. That might mean training your C-suite on how to use LinkedIn effectively for thoughtleadershipcontent.
Demand Capturing: Intent Channels and Content Examples Demand Capture Examples — Top Email Marketing Services , Best ETL Tools , Identity Protection Companies , ERP Integration Tools , etc. Verticalized Demand Capture — CRM for RealEstate , SEO for Startups , QA Metrics for Software Testing , VoIP for Enterprise , etc.
No matter what industry your business is in, social media offers the opportunity to establish your brand as a thought leader—the go-to source for information on topics related to your niche. LinkedIn —particularly the LinkedIn Publishing Platform—is a great network to focus on when aiming to establish your thoughtleadership.
If and when you venture into paid marketing, this platform is probably worth an experiment. Linkedin Known as the social media platform for professionals, LinkedIn is great for developing thoughtleadership and growing your business reputation.
Engage with the group by participating in discussions and sharing relevant content. I’m part of several remote work and contentmarketing communities which allows me to stay on top of what my colleagues in those industries are thinking and doing. Sound like a lot? Not if you have Buffer in your toolkit!
Create a ContentMarketing Funnel. Social media and Google Ads make this easier than ever, with business owners and marketers alike looking to make a positive ROI from their digital advertising. You can find talented and affordable freelance filmmakers, editors, and animators on websites like Upwork that sit within your budget.
According to Campaign Monitor , agriculture, education, government, media, and realestate companies tend to have higher-than-average click-to-open rates. Personalization is key in contentmarketing, especially when it comes to email marketing. The average across industries lands at 18 percent.
With contentmarketing. Contentmarketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.” [via via ContentMarketing Institute ].
City-Data: The City-Data forums are home to all kinds of discussions based on physical locations, which makes this a great resource for realestate professionals or any brick and mortar business that is invested in the local community. Stack Exchange: Stack Exchange is a compilation of 130 mini Q&A sites.
Contentmarketing is constantly evolving. From the growth of mobile platforms to the shifts in which content is seen as ‘in favor,’ the landscape has changed considerably over the past few years. It will continue to shift in 2018, presenting companies with many opportunities to win with high impact content.
Key Takeaways Learn all about the the transformative power of original research in contentmarketing, with an emphasis on its role in establishing credibility and trust. 04:35] Do you believe that sharing data builds thoughtleadership? [06:00] Questions I ask Michele Linn: [01:49] What is original research? [03:11]
Years ago, I worked at a realestate firm. To him, cold call volume was a key analytic – they were a thing that an agent had complete control over, and there was a clear correlation with the achievement of that analytic and the sale of more realestate. He made at least 10 cold calls every day.
Sometimes the suggestions are decent, but in most cases, you’ll end up with a lot of suggested content that isn’t very relevant or high quality. For example, realestate agents, mortgage brokers and construction companies. For instance, Medium is a popular network for publishing long form content.
How law firms are using Facebook: Brand awareness Reaching their local community Attracting leads with advertising and boosting Facebook posts Instagram Since Instagram is a visual-first platform, lawyers who enjoy creating graphics or video content can quickly build a following. Make short-form video content. Saving time?
What’s awesome about search engines is that they level the playing field — your law firm can compete no matter how much money you can invest in marketing. You just need to create the best content for that search. Keep reading to learn how to do high-quality law firm contentmarketing that will get you leads and traffic.
Facebook, the world’s most popular media owner, creates no content. Airbnb, one of the largest accommodation providers, owns no realestate. Give away solutions for free through thoughtleadership in content and speaking engagements that prove your expertise and commitment.
Then, skip any results marked “Sponsored” (which are paid realestate) and look at the first few organic results. Activities like PR and thoughtleadership can grow your authority in the eyes of your industry and search engines, both of which can help all of your pages rank higher. Are they services pages?
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