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Homepage Best Practices: 20 Things to Add to Your Homepage Design (and 5 things to remove)

Orbit Media Studios

Designing a homepage and writing the copy is one of the great digital marketing challenges and homepage best practices can be a big big help. 55% of B2B lead generation websites have “contact” in the top right. It’s possible that the next step in the user experience should be a case study, a portfolio or a service page.

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25 Best Email Marketing Tools to Dominate Inboxes in 2024

Customers.ai

Email marketing may be one of the oldest, non-sexy communication methods. In fact, according to Emailmonday, for every $1 spent on email marketing, a return of $38 is generated on average. However, it’s still highly effective and of paramount importance. And it’s perfect for your email newsletters.

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6 Email marketing templates that drive results

Sprout Social

Businesses using email marketing: Building brand awareness. Improving user experiences using customer feedback from surveys. With email marketing, you’re doing more than selling. Confirm customer orders and provide shipping details. Then track the open and click-through rates to see which emails generate ROI.

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Mobile App SEO and ASO: 5 Tips to Boost Traffic and Downloads

Rock Content

How can one app in this vast sea of options stand out in the user’s selective eye? Just like any other brand, mobile apps also need their websites optimized in order to be found and trusted by users. When Google recommends your app, its credibility skyrockets, instantly enhancing its popularity and attracting a broader user base.

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How to Create a Marketing Playbook for Consistent Campaigns

CXL

Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. On the flip side, inconsistency confuses consumers, limiting your chance to generate leads. A marketing playbook helps you achieve brand consistency across channels and campaigns.

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7 AI-Powered Content Creation Tools for Social Media Managers

Hootsuite

Whether you’re a one-person shop or you have a full marketing team, keeping up with your brand’s content creation needs is always a challenge. From social content to emails to blog posts to sales pages, digital marketing just requires So. Don’t rely solely on AI-generated content. Hey, we get it. We’re writers here.

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Content Localization Strategy Guide (with Examples)

Neil Patel

In digital marketing, content localization means creating content dedicated to a specific region or country. For starters, Airbnb displays user profiles in different content languages , making it easier for people to read and understand profiles from different parts of the world. What Is Content Localization?