SHEIN’s Digital Marketing Strategy
Exposure Ninja
JULY 13, 2022
SHEIN is based in China but ships to 220 countries. In 2011, SHEIN was focused on selling wedding dresses, with some women’s apparel on the side, functioning in a similar way to a drop shipping company. Because of this, SHEIN offers free shipping on orders over £35 and free 60 day returns. SHEIN’s Website and App.
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