Martech

MARCH 13, 2023

Some are confident in AI’s capability to deliver high-performing copy for ads, landing pages and even white papers and ebooks. In turn, more realistic marketers and copywriters assert the stark superiority of human writing over AI. Here’s a sample prompt to get started: “Act as a copywriter.

Whitepaper 77

Whitepaper Copywriting Transform User-Generated 77

Unbounce

OCTOBER 20, 2023

A prolific international keynote speaker, Oli is on a mission to rid the world of marketing mediocrity by using data-informed copywriting, design, interaction, and psychology to create a more delightful experience for marketers and customers alike. What do they already know about your product or service?

Whitepaper 105

Whitepaper eBook Promotion Communications 105

Marketing Insider Group

AUGUST 12, 2020

Finding your tribe – those people who will be likely to benefit from your expertise and your products, in that order – is an essential ingredient in social media success. No matter how boring you think your product is, your likely customers are anything but. You can only imagine how that pays off in productivity. That’s not all.

Marketing Strategy 129

Marketing Strategy Content Marketing Gen Z Whitepaper 129

Adobe Experience Cloud Blog

JUNE 26, 2014

You marketed to as many people as possible, regardless of their fit for your product or service. But the point of tracking isn’t to lump everyone together – it’s to understand how each individual experiences our products. And what about a copywriter who has downloaded several of your ebooks?

Whitepaper 134

Whitepaper Copywriting Thought Leadership User-Generated 134

Scoop.it!

SEPTEMBER 7, 2022

However, without a reliable source of leads for a product or service, you won’t reach your goals. E-books, whitepapers, case studies…All of these are great formats for businesses that have some information they want to share. One good tip from us is to use a nice cover for your ebook or case study. Write more blogs.

Content Marketing 76

Content Marketing Affiliate Marketing Whitepaper User-Generated 76

AWeber

AUGUST 22, 2023

eBooks, webinars, blog posts, videos, social media threads. The issue isn’t how relevant your content writing can be in a world full of blogs, landing pages, emails, and eBooks. How it helps Legendary copywriter David Ogilvy once said that when you write the headline, you spend 80% of your advertising dollar.

Price 85

Price User-Generated eBook SEO 85

Adobe Experience Cloud Blog

SEPTEMBER 6, 2012

Here is a list of my top level key priorities: Creating thought leadership pieces (from initial copy development to asset production). Whitepapers. Partner ebook co-creation. At some companies, marketers employ outside contracted copywriters to create entire pieces or assist the content marketer with creation.

Management 118

Management Content Marketing Thought Leadership Whitepaper 118

Unbounce

SEPTEMBER 12, 2023

Lead gen landing page best practices How to create a lead gen landing page Lead gen landing page examples SHARE Hayley Mullen Hayley is a former Copywriter on Unbounce’s content team. Signed, a totally unbiased copywriter.) Why do you need a lead gen landing page? Though messaging is indeed very important!

User-Generated 59

User-Generated eCommerce Whitepaper Copywriting 59

Rock Content

AUGUST 25, 2020

Customers were mere hostages to the few companies that offered products and services in the past. You have almost certainly seen this in practice — your name in an email, pages adjusted according to your navigation, and banners with recommended products are among some of the possibilities. What types of customization are there?

Transform 72

Transform User-Generated Whitepaper Law 72

Exposure Ninja

SEPTEMBER 18, 2023

You’ll learn the importance of product and price, the difference between outbound and inbound, why TOFU isn’t something you eat, and why you may get a higher ROI by learning how to use just one digital marketing channel (rather than several). Starting a blog is one way you can practise your new skills. There are plenty of reasons.

PR 52

PR Copywriting Marketing Marketers 52

Rock Content

JULY 13, 2023

To accomplish this, it is necessary to create and execute a marketing strategy, which includes content production and other actions, as a way to prospect consumers. Martin Mann Target Product Line: Household Appliances and Equipment Martin’s Details ‒ Martin is a working dad with two children, ages 8 and 3. Image by Freepik 2.

CRM 82

CRM eBook Communications B2C 82

Duct Tape Marketing

NOVEMBER 20, 2014

Buyer-centric or product-centric. Product line. Perhaps there’s a whitepaper or eBook you can repurpose to serve a different audience. And align your findings around f our key areas: production, engagement, performance, and content scoring. Content marketing Copywriting Liz O’Neil Dennison' Publish date.

Copywriting 66

Copywriting Whitepaper eBook Global Marketing 66

Duct Tape Marketing

AUGUST 7, 2015

Here are some ideas: Purchase a specific product or service. Whitepaper or ebook downloads. Maggie Patterson is a communications strategist and conversions-focused copywriter who works with small businesses to help them create thriving online-based businesses. Book a consult. Request more information. Free trial signups.

Whitepaper 68

Whitepaper Copywriting Analytics eBook 68

Marketing Insider Group

JANUARY 13, 2011

We need to develop innovative new products. We had a great product and amazing customers. I myself wrote a whitepaper compiled from my notes and using real quotes from the customer. The whitepaper and podcasts were a huge success. Talk to a customer! Talk to a customer! We need to improve our email effectiveness.

Customer 75

Customer Whitepaper Copywriting User-Generated 75

Marketing Insider Group

JANUARY 24, 2013

A curated production process + a fully-vetted community of creative pros = outstanding and affordable video content. I tweet on content marketing, B2B copywriting, social media, tech marketing… London – [link]. Write case studies, eBooks, white papers, etc. San Francisco, CA · [link]. Irvine, CA.

PR 111

PR Whitepaper CMO Marketing 111

Neil Patel

MARCH 15, 2021

Some prefer to give something away for free while others simply offer a newsletter or product updates. You can also offer a checklist, ebook, white paper, or another downloadable asset. This is where a strong call to action comes into play, and copywriting is super important.

Email Marketing 145

Email Marketing Whitepaper Marketing Marketers 145

Marketing Insider Group

AUGUST 17, 2020

Generate more leads – By offering ebooks, white papers, email newsletters, and other valuable content, a business can entice website visitors to share their contact information and become a lead. Expect similar pricing for white papers. For a copy editor in the US, the average salary is $44K.

Content Marketing 121

Content Marketing Whitepaper eBook Price 121

Sprout Social

APRIL 26, 2023

Below are some common yet specific goals for any given brand’s social campaigns: Email list sign-ups Contact form inquiries Trials Purchases Downloads of a whitepaper or ebook Note that all of these goals involve someone taking a measurable action. Content: Did you hire a professional copywriter to write a landing page?

Analytics 98

Analytics Social Media Marketing Whitepaper Promotion 98

CXL

MAY 27, 2022

It uses marketing to raise brand awareness and get people excited about your products or services. The team creates tons of material and makes it freely available to its target audience as blog posts, ebooks, guides, webinars, YouTube videos, and newsletters. The state of demand generation in 2022. several ways to generate demand.

Thought Leadership 96

Thought Leadership eBook User-Generated CRM 96

Pam Didner

APRIL 2, 2021

Many people focus on content production, but content promotion and measurement are equally important. Tip: As many hours and as much money as you spend on content production, you should spend an equal amount of time and money on promotion. White papers. Lead magnets can be case studies, eBooks, templates or checklists.

Content Marketing 106

Content Marketing Marketing Marketers Marketing Plan 106

Neil Patel

MARCH 28, 2023

You could target Starbucks fans with your ads and maybe entice them to give your product a try: You’ve got a lot of potential when running a Facebook ad to get the conversion rates you dream of. To maximize your leads, you need to set up a lead nurturing system because most of your prospects aren’t ready to buy your product yet.

User-Generated 145

User-Generated Advertising Advertisers eBook 145

Adobe Experience Cloud Blog

NOVEMBER 20, 2012

AJ combines a deep understanding of search marketing with a passion for product strategy and iterative product development, fusing design and user experience with quantitative analysis. Paul also helped build products and grow revenue at BMC, Tonic, Alterpoint, Wavebender, and Pluck. Why do you think this is?

Content Marketing 134

Content Marketing SEO Whitepaper User-Generated 134

Sprout Social

OCTOBER 1, 2018

Brands like Ben & Jerry illustrate that there’s more to social than just pushing products. Downloads of a whitepaper or ebook. Content: Did you get a landing page written by a professional copywriter? .” For example, raising brand awareness is a perfectly good reason to invest in social media.

Analytics 66

Analytics Whitepaper Copywriting Shoppers 66

Sprout Social

OCTOBER 1, 2018

Brands like Ben & Jerry illustrate that there’s more to social than just pushing products. Downloads of a whitepaper or ebook. Content: Did you get a landing page written by a professional copywriter? .” For example, raising brand awareness is a perfectly good reason to invest in social media.

Analytics 43

Analytics Whitepaper Copywriting Shoppers 43

Duct Tape Marketing

SEPTEMBER 27, 2012

Don’t forget that a low count shows “negative social proof” so if you want to use them, try using paywithatweet.com to get your ebook instead of a form. Often achieved via a PR push around a product launch. Freebies: If you were doing lead gen to give away an ebook or whitepaper, give them an extra one free as a thank you.

Real Estate 66

Real Estate eBook Whitepaper Copywriting 66

Marketing Insider Group

JULY 1, 2020

They managed $1 million in new business, not from tons and tons of content, but from a logical content bundle that included a white paper, infographic, webinar, live presentation and Slideshare. Software companies have become tech teachers with how-to videos and eBooks. Take Demandbase for example. It’s not rented space.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Marketing 145

Duct Tape Marketing

FEBRUARY 16, 2016

How does someone decide to buy a product or service? ebooks or whitepapers) or tools (e.g. When the potential buyer eventually makes an enquiry, can you offer a way for them to “TRY” your product or service? This is answered by the customer life cycle or sometimes called the Buyer’s Journey.

eBook 46

eBook Whitepaper Education CRM 46