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The greatest hits: Repurposing your best content for social media

Sprout Social

Instead of constantly coming up with new ideas, social marketers should look at what they already have and repurpose their top-performing blog posts, videos, reports, white papers and more. For example, a three-minute video based on an eBook may work well for YouTube, but is likely too long for X (formerly Twitter).

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How to get AI to write copy in your brand voice — from picking the right platform to training your GPT

Hubspot Marketing

While it came up with some good ideas, I saw it more as a novelty than a real copywriting tool. Honestly, I didn’t believe “great” and “on-brand AI copywriting” would ever belong in the same sentence. Based on the responses, the user experience, and how well each one fits as your copywriting assistant, you can pick your go-to.

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17 marketing job descriptions for hiring managers to attract ideal candidates

Hubspot Marketing

Clear copywriting and editing skills. Contributing to long-form content projects such as ebooks. Responsibilities Build and manage a rich content/ editorial calendar that attracts a qualified audience to our owned properties (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.).

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How to use landing page sales funnels to convert more visitors

Unbounce

Content downloads : Offering ebooks, whitepapers, and other resources. With Unbounce, you’ll have access to: 100+ templates to start from, drag-and-drop features, A/B testing tool , Popup and sticky bars functionality, AI optimization , and AI copywriting built in to help you get started quickly.

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Unlock Email Campaign Potential: Proven Strategies for 2025

Litmus

Similar to creating an outline before writing an essay, provide guidance to your copywriter and designer (or yourself, since we all know how many hats email marketers wear!) Once you know what you want to achieve and which section of your audience you’re targeting with this email send, you can get into the weeds on “the how.”

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Heike Young (Microsoft) on Building Trust and Influence With Employee-Led Content

Animalz blog

I would rather just have a content-marketing manager focus heavily on operations and analytics than just, like, being an editor and copywriter these days. ( whitepapers and find out how to set the new benchmark for your industry. This turns possible friction into a strong partnership. 23:55 ) Heike wants a shift in content team roles.

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How Much Should Content Marketing Cost?

Marketing Insider Group

Generate more leads – By offering ebooks, white papers, email newsletters, and other valuable content, a business can entice website visitors to share their contact information and become a lead. Expect similar pricing for white papers. For a copy editor in the US, the average salary is $44K.