Scoop.it!

AUGUST 3, 2023

This is often possible when it comes to curated email marketing content , like an email highlighting important research or development in your industry. The content includes curated research papers , white papers, and blog posts from your brand.

Whitepaper 98

Whitepaper Copywriting Social Media Marketing Email Marketing 98

AWeber

MAY 22, 2024

Include very little copywriting or an overload of information (usually somewhere in between). Its purpose is to capture visitor information in exchange for something of value, like an ebook, template, or white paper. B - Strong copywriting that describes your offer and benefits in as few words as possible.

Whitepaper 105

Whitepaper Copywriting eBook User-Generated 105

Hubspot Marketing

JANUARY 7, 2024

SEO, SEM, and their ever-changing trends have become such an influential part of online marketing that people are specializing in it — and companies are hiring for it, too. Email Marketing Email as a marketing medium may seem more traditional, but email's impact is still strong.

Copywriting 127

Copywriting CMO PR Social Media Marketing 127

Hubspot Marketing

OCTOBER 25, 2023

In this blog post, we’ll discuss some vital copywriting lessons you should apply to your CTAs to drive traffic, generate more leads, and convert users into customers. You can add the page length of the whitepaper you offer, mention a specific discount, or list the numerical impact or benefit of a particular resource you provide.

Whitepaper 130

Whitepaper Copywriting PR User-Generated 130

Duct Tape Marketing

OCTOBER 9, 2015

How to Convert Leads at the Bottom of your Sales Funnel written by Guest Post read more at Duct Tape Marketing. Studies show that email marketing still converts, but many businesses are failing to convert prospects in their email sales funnel. Did they download a free white paper? Use the data.

Whitepaper 75

Whitepaper Copywriting Analytics Email Marketing 75

Martech

MARCH 13, 2023

Some are confident in AI’s capability to deliver high-performing copy for ads, landing pages and even white papers and ebooks. In turn, more realistic marketers and copywriters assert the stark superiority of human writing over AI. Here’s a sample prompt to get started: “Act as a copywriter.

Whitepaper 98

Whitepaper Copywriting Transform User-Generated 98

Tiecas

MAY 17, 2024

Offer engineers whitepapers or downloadable CAD files. An experienced copywriter understands industry trends, regulations, and terminology, allowing them to create content that speaks directly to your target audience. Our copywriting is never 100% AI-generated. Speak their language to build rapport and trust.

Whitepaper 52

Whitepaper Manufacturing Copywriting Transform 52

SocialPilot

FEBRUARY 9, 2024

Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3. Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Email Marketing + Dela Quist Jeanne Jennings Jordie Van Rijn Elliot Ross Skip Fidura Chad S.

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Rock Content

AUGUST 25, 2020

These unique pages are highly optimized and filled with copywriting techniques. Email marketing. Email marketing is largely responsible for the popularization of Digital Marketing software. Landing pages must have a well-defined goal and audience. Take a look at an interactive ROI calculator : Made with Ion.

Transform 95

Transform Whitepaper User-Generated Law 95

CXL

MAY 27, 2022

Partnerships can be used to create a range of lead magnets , such as: Research reports; Webinars; White papers; Free tools; Podcasts ; Ebooks ; Case studies; How to guides; Events. Demandbase’s partners, for example, are all in the account-based marketing space. Nurture leads and upsell customers with email marketing.

Thought Leadership 96

Thought Leadership eBook User-Generated CRM 96

Pam Didner

APRIL 2, 2021

White papers. Some even consider apps, social media posts, email or lead magnets as different types of content marketing. It’s a function of your marketing channels. I’d recommend that you create your team based on your content marketing plan. Infographics. Case studies. Template and checklists.

Content Marketing 106

Content Marketing Marketers Marketing Marketing Plan 106

Unbounce

OCTOBER 15, 2024

With Unbounce, you can use our AI copywriting tool, Smart Copy , to help as well. Develop gated assets : Create valuable downloadable content like eBooks , white papers , templates , and checklists. These assets can convert your readers into hand-raisers, ready to be nurtured via email marketing efforts.

Marketers 98

Marketers User-Generated Marketing CRM 98

Unbounce

MAY 13, 2024

He’s obsessed with identifying and reversing bad marketing practices, and his disdain for marketers who send campaign traffic to their homepage is legendary, resulting in landing page rants that can peel paint off an unpainted wall. Examples would be an ebook, whitepaper, or webinar registration.

Price 105

Price eCommerce Copywriting User-Generated 105

Unbounce

NOVEMBER 7, 2023

Landing pages strip away alllll the noise of a regular web page and focus on a single product, service, event, e-book, or white paper. You can easily link your WordPress landing page up with your email marketing, analytics, CRM, and social media—creating a handy ecosystem for all your online needs.

Whitepaper 52

Whitepaper SEO User-Generated Promotion 52

Litmus

AUGUST 7, 2020

You could have a copywriter or marketer just grab some code from somewhere, pop it into Visual Editor. Let’s them focus on one-off bespoke emails for special events, focusing on interactivity and all that kind of cool stuff, that they would love to be able to do if they had time. It gives them that time now.

Whitepaper 86

Whitepaper Copywriting Product Customer 86

Neil Patel

MARCH 28, 2023

Facebook’s Lead Ads , which integrate with most major email marketing services , can deliver great conversions on mobile. It’s an integral part of getting prospects to hand over their email address or other contact details. Checklists, eBooks, whitepapers, webinars, and templates are just a few ideas you could try.

User-Generated 145

User-Generated Advertisers Advertising eBook 145

Exposure Ninja

SEPTEMBER 18, 2023

Suppose you want to get recommendations on the best software to use to help you with your copywriting. If you type “software” into the Reddit search bar while in the r/copywriting subreddit, you can see where people have asked a similar question or where they have made recommendations. What’s Next?

PR 52

PR Copywriting Marketers Marketing 52

Unbounce

SEPTEMBER 12, 2023

Lead gen landing page best practices How to create a lead gen landing page Lead gen landing page examples SHARE Hayley Mullen Hayley is a former Copywriter on Unbounce’s content team. Signed, a totally unbiased copywriter.) And that you’re offering something really great to make trading their email a total no-brainer.

User-Generated 59

User-Generated eCommerce Whitepaper Copywriting 59

Animalz blog

JUNE 3, 2025

I would rather just have a content-marketing manager focus heavily on operations and analytics than just, like, being an editor and copywriter these days. ( ExactTarget : The email marketing platform where Heike was the first content marketing hire, later acquired by Salesforce. Book a consult now at animals.co/whitepapers

Advertisers 62

Advertisers Advertising Analytics Product Marketing 62

Duct Tape Marketing

FEBRUARY 16, 2016

Therefore, the most important way to reach out to potential buyers in the awareness stage is to be there when they are researching by having an online presence either by SEO, paid online ads or content marketing (and importantly Re-Targeting). ebooks or whitepapers) or tools (e.g. assessment tools).

eBook 51

eBook Whitepaper Education CRM 51

Rock Content

JULY 13, 2023

Besides that, you will be able to clear up possible questions in the content of your emails, so your approach will be more persuasive. If you do so, your email marketing strategy will be more effective. Copy ‒ What kind of slogans and copywriting do local competitors use?

CRM 98

CRM eBook Communications B2C 98

Unbounce

DECEMBER 18, 2024

These magnets include everything from ebooks and webinars to free trials and whitepapers. Email campaigns : Email marketing is crucial in the consideration stage. AI copywriting to skip the blank page scaries. Lead magnets : Lead magnets are assets that you provide in exchange for contact details.

User-Generated 52

User-Generated Customer Journey eBook Price 52

Neil Patel

MARCH 15, 2021

Is email marketing dead? With all the talk of video, artificial intelligence, virtual reality, and chatbots, it sometimes seems like email is long past its prime. But if you think email is dead, you’re missing out on the real metrics. Despite the rise of social, people use email more than other platforms.

Email Marketing 145

Email Marketing Whitepaper Marketers Marketing 145

Marketing Insider Group

JULY 1, 2020

They managed $1 million in new business, not from tons and tons of content, but from a logical content bundle that included a white paper, infographic, webinar, live presentation and Slideshare. The bottom line is that most people think marketing is just about doing stuff (ads, campaigns, social shares, content.)

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Marketers 145

Litmus

JUNE 17, 2021

Even for someone like me who’s been doing email marketing for over a decade and now does content for a living. So I get it: It seems like the entire world—at least your job—is riding on your email’s subject line. What will get your email opened, clicked on, and converting? So, if someone just downloaded a whitepaper?

Shipping 126

Shipping Copywriting Whitepaper Email Marketing 126

Unbounce

OCTOBER 20, 2023

He’s obsessed with identifying and reversing bad marketing practices, and his disdain for marketers who send campaign traffic to their homepage is legendary, resulting in landing page rants that can peel paint off an unpainted wall. Don’t do lead gen with the intention to spam This is more of an email marketing tip, but still.

Whitepaper 105

Whitepaper eBook Promotion Communications 105

Welcome Software

JANUARY 24, 2024

To keep things simple, create a content workflow for your primary categories of content including: Blogs Social media posts Video Podcasts Research (e-books, white papers) Influencer content Case studies Why do you want different templates? This step may involve social media posts, email marketing, or paid advertising for conversions.

Transform 40

Transform Whitepaper Management SEO 40