Remove Copywriting Remove Management Remove Performance Marketing
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How to set a smart social media budget (and get it approved)

Hootsuite

For many social media managers, putting together (and justifying) financial asks is an anxiety-inducing annual event. Social media management and AI tools can help streamline your efforts and boost productivity. A social media management dashboard is a must for anyone running campaigns on more than one channel.

B2C 114
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9 essential tips for building a website that drives conversions

Martech

Here are key considerations for building and maintaining an effective website, based on one I recently managed as part of a rebrand. Look for agencies with expertise in branding, UX, SEO, copywriting and development. A strong brand foundation informs every aspect of your website, from design elements to content tone.

Transform 130
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3 must-follow marketing copy rules to win your prospects’ trust

Martech

Without these three elements, your sales and marketing teams fail to establish trust and credibility, and they wont win the sale. Unfortunately, data shows that one of every two sales and marketing teams is striking out. Dig deeper: Are these email subject lines deceptive, clever copywriting or bad data at work?

Transform 129
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CRO for PPC: Key areas to optimize beyond landing pages

Search Engine Land

Search incrementality: How paid and organic work together for better performance 7 paid media reporting tips when tracking is messy Take measurement tools and attribution models into account when collecting data. This will help map CRO opportunities and manage expectations so that each channel’s results are properly segmented and analyzed.

Price 96
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The 7 Stages of AI Proficiency

Orbit Media Studios

You need a shared prompt library to manage these prompts. Those automations can be trained to promote your brand with little ads and calls to action AI responses arent copywritable, but automations (and any prompts) are intellectual property. Hiring Manager: Wait you write your own automations? Its not done until AI improves it.

Transform 101
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How to bridge the gap between creative marketers and marketing analysts

Martech

Understanding the gap Marketers have historically built structures that physically and culturally separate teams. The creatives included campaign management, graphics and copywriting, with a focus on content creation, campaign ideation, branding and storytelling.

Gen Z 130
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A sales-side view of marketing, automation and AI

Martech

Those are really what bring our sales and marketing teams together. I collaborate with folks like our performance marketer, who’s much more in the campaigns and workflow side. I’m not a copywriter by any means, most salespeople aren’t, but I think that’s where it’s sparking creativity.