Marketing Insider Group

FEBRUARY 5, 2024

Zippia) 76% of marketers using generative AI apply it for basic content creation and copywriting tasks. Semrush) 75% of users don’t look beyond the first page of search results. Engati) 76% of social media users have bought items they saw on social platforms. Hosting Tribunal) Food blogs lead in popularity, with 42.8%

Digital Marketing 87

Digital Marketing Marketing Strategy Shoppers User-Generated 87

Neil Patel

APRIL 22, 2021

Shopify grew its revenue 10x within 3 years and now has over 175,000 users, thanks, in part, to its 14-day trial. That is the action button you should be focusing some energy on for quality lead generation. It’s because of Google’s users. The benefit to its users is access to the best information.

eBook 145

eBook User-Generated Copywriting Non-Profit 145

Neil Patel

MARCH 9, 2023

Facebook has just under 3 billion active monthly users. billion of those users participate in Facebook Groups. If you’re not already familiar with Facebook Groups , it’s essentially a community within Facebook’s platform that users can join and participate in the discussion. Let’s get started. Who is Your Facebook Group For?

Promotion 112

Promotion User-Generated Advertising Advertisers 112

Litmus

JUNE 17, 2021

It just means we may not be able to track them (at least for Apple Mail users), which gives subject lines an even more critical role to get people to engage further. So, consider these tried-and-true tips from email and copywriting experts as simply a jumping-off point as you fine-tune what works best for your audience.

Shipping 117

Shipping Copywriting Whitepaper Email Marketing 117

CXL

JUNE 2, 2022

iRidium shaped the ICP for their virtual summit around system integrators, excluding another customer segment: end-users. Integrators were interested in quality and margins, a more lucrative problem than end-users searching for a solution with the lowest price. That was huge.” – Brian Steel, Senior Marketing Manager at Payscale.

Direct Mail 87

Direct Mail Transform Marketing Marketers 87

Neil Patel

DECEMBER 16, 2020

Facebook now has over 2 billion active monthly users. Nearly 1 billion of those users participate in Facebook Groups. If you’re not already familiar with Facebook Groups , it’s essentially a community within Facebook’s platform that users can join and participation is encouraged. Let’s get started. First, select a group type.

Promotion 145

Promotion User-Generated Management Advertising 145

Unbounce

APRIL 18, 2024

billion email users (more than half the population of earth!), Specializing in online marketing, Abi has managed new website launches and developed marketing strategies to drive growth. How to do it right: You can be more responsible about managing your list by creating a permission-based in-house list.

Email Marketing 52

Email Marketing Law Marketing Marketers 52

Neil Patel

MARCH 28, 2023

It’s a huge, ready-made market, with nearly 3 billion active monthly users, according to DataReportal. You can target your ads based on factors such as user location, age, gender, interest, relationship status, and education. Overall, it’s likely that you’ll convert more users into customers. Here’s how to do it.

User-Generated 145

User-Generated Advertising Advertisers eBook 145

Unbounce

JULY 12, 2023

How you can improve your prompts to get better AI-generated results? Is managing your data privacy effectively is even possible in this new AI age? But some of the things that have recently caught my attention are that I listened to the Google Live show, and they’ve just announced their generative AI.

User-Generated 96

User-Generated Whitepaper B2C Product 96

AWeber

DECEMBER 19, 2022

2022 was a good year for email, what with all the disruptions on social media platforms, the rise of AI-generated content, and ongoing improvements in email technologies like AMP for email. Brands adopting solutions like AMP Emails will drive greater user satisfaction and provide a better experience for their subscribers.”.

Market Trends 132

Market Trends Email Marketing CMO Marketing 132

Unbounce

OCTOBER 24, 2023

A SaaS can sometimes offer a freemium or a free trial —that’s when you either have a free tier (which customers can use for no charge, but usually with fewer bells and whistles), or a specified amount of time (often 14- or 30-day trials) where users can test out the service to see if they like it before upgrading to the paid version.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Unbounce

OCTOBER 24, 2023

A SaaS can sometimes offer a freemium or a free trial —that’s when you either have a free tier (which customers can use for no charge, but usually with fewer bells and whistles), or a specified amount of time (often 14- or 30-day trials) where users can test out the service to see if they like it before upgrading to the paid version.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Unbounce

DECEMBER 20, 2023

Unlike standard product pages—which are broadly informative for users in any stage of the purchasing journey—product landing pages narrow a visitor’s focus for a deeper look at a product’s features , benefits , and the reasons why it’s a must-have. A clean layout, logical flow, and intuitive navigation enhance user engagement in a big way.

Product 52

Product eCommerce User-Generated Price 52

Content Marketing Institute

NOVEMBER 27, 2018

In other words, brands generate a 3,800% ROI on email marketing. Brands generate 3,800% ROI on #email marketing via @litmusapp #research. Email is the center – to communicate the purchase confirmation and shipping status, and subsequently to solicit product feedback, promote related products, or provide special offers and coupons.

Email Marketing 94

Email Marketing CRM Real Estate Shipping 94

AWeber

DECEMBER 19, 2022

2022 was a good year for email, what with all the disruptions on social media platforms, the rise of AI-generated content, and ongoing improvements in email technologies like AMP for email. Brands adopting solutions like AMP Emails will drive greater user satisfaction and provide a better experience for their subscribers.”.

Market Trends 78

Market Trends Email Marketing CMO Marketing 78

Hootsuite

JULY 5, 2023

With the right knowledge, you can use simple keywords and formulas to generate high-quality AI art. Looking to add generative AI to your social media flow? Check out OwlyWriter AI , Hootsuite’s very-own AI caption generator. Check out OwlyWriter AI , Hootsuite’s very-own AI caption generator.

User-Generated 99

User-Generated Copywriting Shipping Fashion 99

Sprout Social

APRIL 18, 2024

Sprout Social is an all-in-one social media management platform that unlocks the full potential of social for every area of your organization. Our features span the full spectrum of social media management, including publishing, engagement, customer care, reporting, analytics, social listening and employee advocacy.

User-Generated 121

User-Generated Analytics Retail Thought Leadership 121

Sprout Social

APRIL 6, 2023

The automated conversational flows built into their chat plugin simplified responses to inquiries about pricing, shipping and delivery times. Generate leads and revenue Chatbots can gather the necessary information to provide effective support, especially when they are plugged into your website. One example is Domino’s Pizza’s Twitter.

User-Generated 82

User-Generated Marketing Marketers Gen Z 82

AWeber

NOVEMBER 28, 2023

The biggest motivators are: Customer ratings and reviews (cited by 94% of respondents) Price of product (91%) Free shipping (78%) Brand preference (65%) Friend/family recommendations (60%) So there are no guarantees a sale will even move the needle. Also, consumers base their buying decisions on a range of factors, not just price.

Email Marketing 91

Email Marketing eCommerce Marketing Marketers 91

Hubspot Marketing

OCTOBER 28, 2019

Lead generation. Identify your channel managers. This is important for two reasons: 1) that manager is the expert on their channel (e.g. Regardless of your team size, do your very best to share channel management responsibilities across a few people — ideally with one person handling one or two channels.

Marketing 126

Marketing Marketers Key Performance Indicator Traditional Marketing 126

CXL

OCTOBER 31, 2022

Leverage this in your ad copy: “Get shipped in under a minute with our easy checkout process.”. Your target market may include students, businesses that need help sending professional documents and emails, and freelance copywriters. It doesn’t ask users to sign up for a free trial (because they’ve already tested the platform).

eCommerce 85

eCommerce User-Generated Gen Z Copywriting 85

Unbounce

NOVEMBER 7, 2019

Industry : Cosmetic Model : Subscription Page Type : Lead Generation. This lead generation tactic proved to be quite useful—when the subscription box officially launched, the team at BoxyCharm already had a big list of shoppers who were interested. Example #4: BoxyCharm. Image courtesy of BoxyCharm. Click to see the whole thing.).

eCommerce 145

eCommerce Shoppers Shipping Manufacturing 145

Duct Tape Marketing

SEPTEMBER 14, 2022

5:34] So you talked about Writesonic being in the top tier of AI writers – what have you done from a marketing standpoint to gain traction with users? [6:18] 14:03] What do you tell a copywriter or an illustrator – are they gonna be out of work in three years or is there some way in which they need to participate strategically in using AI? [15:09]

Copywriting 75

Copywriting Marketing Marketers User-Generated 75