Martech

JULY 19, 2024

Marketing will do the same in less than 50 years as AI radically shifts the paradigm for markers. However, if marketers fail to adjust their overall marketing systems, productivity gains from AI can easily be lost. These systems worked well enough in a mostly manual, slower-paced world.

Traditional Marketing 130

Traditional Marketing Manufacturing Transform Automobile 130

Martech

JANUARY 3, 2025

Marketing has traditionally served as the “guardian of the brand,” ensuring organizational consistency across all channels. Guardrails vs. governance While closely related, guardrails and governance serve different but complementary functions in AI-powered marketing organizations. However, it also introduces new risks.

Branding 135

Branding Copywriting Law Marketing Ethics 135

Martech

DECEMBER 20, 2023

There are a lot of marketing podcasts out there, so how do you know which ones to listen to? Here are 10 — listed in alphabetical order — that cover everything from content from AI to marketing ethics and more. These are some of the questions that Mikhail Myzgin explores in his podcast, “Ethics in Marketing.”

Marketing Ethics 123

Marketing Ethics Copywriting Transform CMO 123

Customers.ai

OCTOBER 1, 2024

If that’s your idea of marketing, as a small business, it can be a bit overwhelming. You need to create marketing that drives action today. Which brings us to direct response marketing. Direct response marketing is all about making things happen now. Direct Response Marketing is all about immediate action.

Marketing 52

Marketing Marketers Advertisers Advertising 52