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Facebook marketing in 2025: A VERY complete guide

Hootsuite

Splashy video-first platforms like TikTok get talked about more than old-timer Facebook, but Facebook marketing is critical for businesses in 2025. And dont let clickbait news headlines sway you: Gen Z and Millennials are using Facebook. Marketing on Facebook doesnt have to cost a lot, either. Uh, yes, please!

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5 Winning Strategies for Millennial Marketing

Duct Tape Marketing

5 Winning Strategies for Millennial Marketing written by Guest Post read more at Duct Tape Marketing. It’s no secret that millennials — young adults between 18-34 — are a hugely sought-after market segment. They seek out the information they need, and there is great marketing opportunity here.

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7 Key Strategies That You Must Learn From Apple’s Marketing

Neil Patel

Apple goes way beyond the “computer brand” label — they create products for their target market, loyal customers that believe make these products life better, easier, more fun, and cooler. This adds more social proof to the customer’s positive review of your brand and gives greater legitimacy to your target market.

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14 Social Media Best Practices You Should Follow in 2019

Hootsuite

Millennials, single moms, kids with kanines? Create a target market statement. Test your social ads on your target market. Heck, I’ve contacted and befriended many copywriters. If you don’t know who your audience is, you can’t give them what they want. Who are you trying to connect with?

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What Is Retargeting? How To Set Up an Ad Retargeting Campaign

Hubspot Marketing

For example, if you find that a certain line of products perform really well among millennials, pull images of them into a carousel ad and use it to retarget customers. The personalization of a separate ad promoting a collection, aimed at a segment of your target market, is one example of how retargeting can be successful.

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21 Examples of Successful Co-Branding Partnerships (And Why They're So Effective)

Hubspot Marketing

These two businesses saw the opportunity to run a campaign that exposed their product and copywriting to brand new audiences. This intersection of target demographics could have brought in new business for each other and could have paved the way for future co-branding collaborations if proven mutually beneficial. Image Source.

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Facebook Ad Strategy for Ecommerce: A Complete Guide

CXL

With Millennials and Gen Z increasingly reporting preferences for sustainable consumer options , durability is an appealing benefit for this audience. Your target market may include students, businesses that need help sending professional documents and emails, and freelance copywriters. Drive traffic to your website?