Copywriting Product Marketing Transform 
Sprout Social
MAY 18, 2023
Yet, strong social media copywriting skills remain the foundation of bringing a social strategy to life. Whether you’re writing for a massive audience on an established platform or building a niche community on a vertical network , it’s important to refine your copywriting skills to reach your target audience.
Martech
MAY 9, 2024
How the rise of the marketing generalist will impact marketing organizations and workflows AI has the potential to radically transform today’s typical marketing organization and to wipe out the typical campaign flow as every marketer becomes a marketing generalist and takes over most of the work done today in silos.
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Litmus
AUGUST 12, 2021
It’s back to school season, and we’re going back with Agile Email Marketing (AEMKT) 101, our introductory course into the fundamentals of agile marketing. Jessica Raggio (VP of Product Marketing at Litmus) and Raviv Turner (Agile Trainer & Coach, Partner at AgileSherpas). This is org transformation.
Martech
MAY 16, 2023
Agile means everyone — from the junior copywriter to the CMO — must change the way they work. Some companies may already be very agile in their culture, so not as much transformation is needed. Stakeholder as collaborator vs. requester If you rely on marketers to produce work for you, your role is a Stakeholder.
Unbounce
MAY 4, 2023
And these tools aren’t optimized to get marketers the best performance from their campaigns. Mike Kaput (Chief Content Officer at the Marketing AI Institute ) and Jess Petrella (Director of Product Marketing at Unbounce) recently talked about the explosion of AI marketing tools and how to evaluate different AI solutions.
Sprout Social
SEPTEMBER 26, 2023
It has evolved into a transformative force, from facilitating remote work to streaming entertainment. AI input risks Generative AI tools accelerate several functions such as copywriting, design and even coding. Most companies were uncertain of the groundbreaking tech—concerned about data security and compliance requirements.
Unbounce
SEPTEMBER 16, 2021
If you need to prove product-market fit , generate more sales, or justify upgrades for a product, this is the goal you want to focus on. You’ll need to customize your copy and targeting strategy to ensure you’re communicating the transformation your offer provides while also never losing sight of your customer.
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