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How to use AI to elevate social media campaigns

Search Engine Land

Content personalization: The heart of AI-driven social media AI algorithms can sift through user data, including past interactions, likes, shares, and comments, so you can tailor content that resonates with your audience and enhance user engagement. For instance, imagine an ecommerce company using AI to analyze user interactions.

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How to Capture Buyer Intent in B2B Marketing

Marketing Insider Group

Individual users and businesses are becoming increasingly dependent on the internet as a research portal. The digital era has led to changes in the way brands market their products and services. Using buyer intent data will improve your content marketing, lead generation, copywriting, and keyword optimization efforts.

Insiders

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7 Digital Marketing Services Every Business Needs

Marketing Insider Group

Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. Hiring in-house help is an expensive way to boost your social media presence, and paid search ads only generate about 5% of traffic. Why Spend Your Budget on Digital Marketing Services?

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AI-Powered Webpage Audit and Optimization: SEO and Conversion in 8 Prompts

Orbit Media Studios

Our new outline could be used by a human conversion copywriter/SEO to write a new page. Please accept statistics, marketing cookies to watch this video. Any copywriting hero could spring into action and make the web a better place. Although I gave it the general guidelines for the scores, I didn’t give it exact criteria.

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What Is Retargeting? How To Set Up an Ad Retargeting Campaign

Hubspot Marketing

List-Based Retargeting List-based retargeting activates once you‘ve gathered users’ contact details, presenting an opportunity for ultra-personalized advertising. The platform identifies users with matching emails and serves them specific ads. Generate awareness. Take this ad I saw today.

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How to Create a Marketing Playbook for Consistent Campaigns

CXL

Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. On the flip side, inconsistency confuses consumers, limiting your chance to generate leads. A marketing playbook helps you achieve brand consistency across channels and campaigns.

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21 Examples of Successful Co-Branding Partnerships (And Why They're So Effective)

Hubspot Marketing

To support its brand positioning as trendy and fashionable, Target has paired with high-end fashion designers Rachel Comey, Victor Glemaud, Sandy Liang, and Nili Lotan to offer exclusive branded items for a limited time. Why Target Co-Branding Campaign Works. Image Source. Image Source. Why the Louis Vuitton Co-branding Campaign Works.

Branding 145