Rock Content

MARCH 14, 2024

TL:DR The Problem: A Content Crisis in a Crowded Marketplace Attention spans are short and generic content blends into the noise. Search engines prioritize “helpful content” that addresses user intent. Many marketers struggle to brainstorm new content ideas and generate engagement.

Whitepaper 111

Whitepaper User-Generated eBook Health 111

Martech

JANUARY 30, 2024

AI plays a pivotal role in streamlining customer journeys by automating processes, predicting user behavior and personalizing interactions. Dig deeper: How generative AI is improving customer experience and service calls 3. This is closely linked to the aforementioned frictionless journeys: “Know me.

Transform 131

Transform Customer Customer Journey User-Generated 131

Customers.ai

NOVEMBER 14, 2023

In this fast-paced digital world we live in, understanding who your website visitors are is crucial to making smart marketing decisions and driving revenue. User-level data is effectively gone from analytics and ads just aren’t performing like they used to. ClickIDs are going away and remarketing audiences are shrinking.

User-Generated 120

User-Generated Health B2C Analytics 120

Martech

MARCH 18, 2024

I am the first generative AI chatbot for marketing technology professionals. Prompt: What is data-driven, targeted marketing? Answer: Data-driven, targeted marketing is a strategic approach that utilizes customer data to create personalized and relevant marketing campaigns.

Analytics 98

Analytics Email Marketing User-Generated Marketing 98

Martech

OCTOBER 4, 2023

I am the first generative AI chatbot for search marketers. Data can help uncover topics that matter most to your target audience and inform personalization efforts. AI and intelligent agents: AI technology can collect information about user behavior and help marketers better understand personas and buyer’s journey.

Digital Marketing 136

Digital Marketing Customer loyalty User-Generated Marketing 136

Martech

APRIL 29, 2024

I am the first generative AI chatbot for marketing technology professionals. The CDP enables segmentation of customer profiles and facilitates targeted marketing campaigns. When integrated with a CDP, it offers a user-friendly interface for marketers to access and utilize customer data.

CRM 87

CRM Retail Analytics User-Generated 87

Hootsuite

APRIL 17, 2024

Threads hasn’t even been around a year yet, but the new kid on the block has made a name for itself with 130 million monthly users. On Threads, content is presented to users via two different tabs: the For You tab and the Following tab. The For You tab, though, offers a mix of content from your friends as well as recommended users.

User-Generated 88

User-Generated Law Analytics Entertainment 88

Search Engine Land

FEBRUARY 13, 2024

Examples of PPC campaigns that can help generate awareness are: Display campaigns. Dig deeper: Guide to PPC top-of-funnel reporting Middle-of-funnel PPC: Consideration campaigns Once a user is aware of your brand and begins researching, you want to provide informative content that helps them make an informed decision for purchase.

Non-Profit 118

Non-Profit User-Generated Customer Journey Advertising 118

SocialPilot

FEBRUARY 19, 2024

Since the launch of tools like ChatGPT and other LLMs, users across the globe have started finding opportunities to leverage them to create content. Nowadays, from email copies, product descriptions, and creating social media posts using AI to detailed blog posts, AI-generated content is everywhere. What’s AI-Generated Content?

User-Generated 95

User-Generated SEO Communications Target Market 95

Neil Patel

NOVEMBER 19, 2021

You need to identify your target market, market your brand effectively , and create informative, appealing content for your chosen demographic. How Lead Generation Works. If you’re unfamiliar with lead generation, it’s a simple concept to learn. We can break the lead generation process into two parts.

B2C 141

B2C User-Generated Energy Promotion 141

Hubspot Marketing

AUGUST 10, 2022

There are several key benefits to implementing a direct marketing strategy: Personalized messaging : With direct marketing, you can send highly personalized messages to your target market, increasing the likelihood that they'll take action. Define your target market. Here are the steps you need to take: 1.

Direct Marketing 122

Direct Marketing Marketing Strategy Direct Mail Target Market 122

SocialPilot

FEBRUARY 26, 2024

Discover how you can use AI to scale up your marketing game, its pros and cons, and popular examples. What is AI Marketing? AI marketing or artificial intelligence marketing refers to using AI models to improve marketing strategies and campaigns. Pro Tip: Regularly review AI-generated reports on ad performance.

Transform 70

Transform User-Generated Marketing Marketers 70

Many Chat

MARCH 18, 2023

The brainchild of OpenAI , ChatGPT – Generative Pre-trained Transformer 3 – is a natural language processing tool driven by AI technology. No stranger to AI technology, OpenAI is the company behind DALLE•2, a popular AI art generator , and Whisper, an automatic speech recognition system. It will generate a new API key.

User-Generated 105

User-Generated Transform Customer loyalty Shipping 105

OnPassive Marketing

MAY 25, 2022

Lead generation websites are a great way to generate quality leads for your business. In this article, we’ll discuss how you can use modern software tools to create a lead generation website that consistently generates quality leads. How To Build A Lead Generation Website That Consistently Generates Quality Leads.

User-Generated 92

User-Generated Target Market Analytics Communications 92

Hubspot Marketing

FEBRUARY 13, 2024

When you’re rolling with a good marketing automation hub, even segmentation happens manually through email sign-ups, landing pages, and automated workflows. You had to go to our backend system, tell tech the segment you wanted, have them download a list for you, and then upload it into the email marketing portal.

Finance 90

Finance Transform CRM Price 90

Sachs Marketing Group

DECEMBER 18, 2023

In 2024, the strategic use of AI involves more than just automation – it’s about leveraging AI for smarter decision-making and personalized user experiences. AI enables brands to analyze consumer behavior and preferences at an unprecedented scale, allowing for highly targeted marketing campaigns.

Digital Marketing 92

Digital Marketing Market Trends User-Generated Transform 92

Hubspot Marketing

SEPTEMBER 22, 2023

The average person spends five to six hours on their phones , while the average smartphone user unlocks their device around 150 times. With endless stats like this in mind, businesses are presented numerous opportunities and touchpoints to engage their target market through SMS. What is SMS marketing?

User-Generated 106

User-Generated Key Performance Indicator Communications Marketing 106

illumin

FEBRUARY 8, 2024

No longer are users willing to freely exchange their personal information for access to products and services; they want more than product or monetary value in return – they want security. After all, the reason third-party cookies are leaving is to protect internet users’ privacy.

User-Generated 52

User-Generated Advertising Advertisers Target Market 52

Hootsuite

MAY 31, 2023

Luckily, ChatGPT, a conversational artificial intelligence (AI) tool that generates human-like content, promises to make social media success more attainable. Here’s how you can get started with ChatGPT for social media marketing. Are you a Hootsuite user? What type of content can I post to increase followers on Twitter?

Whitepaper 140

Whitepaper User-Generated Social Media Marketing Real Estate 140

Martech

OCTOBER 30, 2023

I am the first generative AI chatbot for marketing technology professionals. Look for influencers whose audience aligns with your target market and collaborate on content that showcases your brand or message. This will help you tap into the viral nature of TikTok and generate organic engagement.

Entertainment 88

Entertainment Social Media Marketing Fashion User-Generated 88

Search Engine Land

SEPTEMBER 21, 2023

When users are presented with these options, they rationalize to choose the tier that best aligns with their needs and budget. By positioning it between the Basic and Premium plans, Netflix nudges users toward the Premium plan, which offers more features for a slightly higher price. This is known as a decoy effect in marketing (a.k.a.,

Neuromarketing 111

Neuromarketing SEO Content Placement User-Generated 111

TechWyse

MAY 3, 2023

Brands seeking to engage their consumers more will emphasize video marketing. In today’s generation, 85% of businesses use video content marketing as a marketing strategy. Here are some of the benefits of video marketing: It increases brand awareness and engagement.

Market Trends 98

Market Trends Digital Marketing Influencer Marketing User-Generated 98

Martech

JANUARY 26, 2024

Generating revenue growth is the ultimate goal for any B2B founder. ICP is more of a big-picture strategic direction or target market and high-potential accounts, while buyer persona is more of the people behind it and closing deals with specific individuals. Difficulties in market positioning for a unique offering.

Customer 111

Customer Manufacturing Market Segmentation User-Generated 111

Hubspot Marketing

MAY 27, 2022

To reach a broader audience, meanwhile, marketers can pay for targeted advertisements to be shown on social platforms such as Facebook, Instagram, or TikTok. Other options include publishing targeted ads in users’ Google search results or via the Google display network, which reaches 90 % of Internet users worldwide.

Advertising 125

Advertising Advertisers Real Estate Customer 125

Neil Patel

AUGUST 31, 2021

Harnessing what’s trending could be a powerful fuel for your digital marketing strategy, for the content you are creating, and for reaching your target market with a message that resonates. You’ll learn what people are talking about, how they’re feeling, what they’re wondering about, and what’s the general buzz.

Marketing 137

Marketing Marketers User-Generated Target Market 137

Duct Tape Marketing

JANUARY 18, 2024

Table Of Contents: 2024 Marketing Trends for Fractional CMOs: A Guide Embracing AI in Marketing Strategies Navigating Search Engine Evolution A shift to AEO or Answer Engine Optimization. As a fractional CMO, you can use AI to: Brainstorm: AI tools like ChatGPT and Bard can help you to generate ideas when you are not feeling creative.

Market Trends 80

Market Trends CMO Transform User-Generated 80

Digital Marketer

SEPTEMBER 22, 2023

So we can say video marketing serves as a dynamic and immersive medium that enables businesses to artfully narrate their stories, showcase their offerings, and forge authentic connections with their target market! The platform is popular among marketers, including YouTubers, bloggers, course creators, and agency owners.

Video Marketing 102

Video Marketing Transform User-Generated Marketing 102

Sprout Social

FEBRUARY 29, 2024

And semantic search helps provide a contextual understanding of a query input by a user. For example, Netflix uses AI to provide personalized movie and show recommendations, enhancing the user experience and engagement for its audience. Content generation AI is also impacting content creation and the way we write.

Transform 118

Transform User-Generated Analytics Market Trends 118

Search Engine Land

JANUARY 11, 2024

Despite the availability of marketing APIs from long-established providers like Google Cloud, Microsoft Azure, and AWS for over a decade, many search marketers prefer generative AI models for their SEO -related tasks. Social comments analysis Scrape customer-generated comments from platforms like YouTube, TikTok, X and Facebook.

Transform 133

Transform SEO User-Generated Whitepaper 133

Hubspot Marketing

APRIL 14, 2022

If you limit yourself to those digital media giants, you could be missing out on a more targeted market that is reaching 300 million users every month. Over the years, Quora has earned a reputation for crowd-sourcing the best responses to questions based on a Q&A engine of curious and highly engaged users.

Advertising 112

Advertising Advertisers User-Generated Target Market 112

Search Engine Land

JUNE 20, 2023

Have you tried to use generative AI in your digital marketing but found that it behaves more like “ spicy autocomplete ” than actual intelligence? Notice the difference between these two questions and the answers they’ll elicit: Confirming: Do you agree this new feature will greatly enhance the user experience? Here’s how.

User-Generated 96

User-Generated Digital Marketing Communications Marketing Strategy 96

Buffer Marketing

NOVEMBER 13, 2023

Make your sale invite-only For certain target markets, exclusivity makes sense.   Un-ignorable marketing idea from: @CAH In 2021, Cards Against Humanity didn’t offer any Black Friday deals They actually raised their price by $5! The move generated a ton of buzz The result?

User-Generated 109

User-Generated Price Retail Marketing 109

Neil Patel

MARCH 25, 2021

TikTok is a video sharing platform that allows users to create and share dynamic short-form (maximum of 60 seconds) videos. Users can add song snippets, special effects, and filters to their videos and then share them with a vast global network. Tapping into this diverse market offers a lucrative opportunity for brands.

Product 141

Product eCommerce User-Generated Millennials 141

OnPassive Marketing

MAY 27, 2022

Influencer marketing is a powerful marketing tool that can help you reach your target market. Here are three types of influencers to consider when marketing your SaaS product. They can help you understand how your product works and provide valuable insights into user behavior. Identify Your Target Market.

Influencer Marketing 77

Influencer Marketing Product Marketing Marketers 77

CXL

OCTOBER 16, 2022

You can break it down into three broad stages: Lead generation (attracting leads toward your business) Nurturing those leads toward buying decisions (engaging those leads through your content) Converting them into customers (convincing them to buy). They’re customers for life who market your business for you (e.g., Image source ).

Customer Acquisition 107

Customer Acquisition eCommerce Customer Retail 107

Martech

MARCH 4, 2024

I am the first generative AI chatbot for marketing technology professionals. By tracking conversion rate, marketing teams can identify areas of the customer journey where customers are dropping off and take actions to optimize those touchpoints. The language model is based on content from MarTech embedded on top of ChatGPT.

Customer Journey 84

Customer Journey Customer Marketing Automation Platform Manufacturing 84

Use Insider

APRIL 6, 2023

Combining market segmentation with advanced website personalization greatly increases customer loyalty and revenue and helps brands deliver exceptional customer experiences. What are the benefits of market segmentation? What is target marketing? All three rely on each other to perform a perfect marketing masterstroke.

Market Segmentation 52

Market Segmentation User-Generated Finance eCommerce 52