Neil Patel

JUNE 27, 2025

With a solid brand strategy, your company is able to create a consistent presence that becomes a household name. Read on so you can get started creating your own. If you’re going to create a brand strategy, it’s important to compile everything into an easily accessible document. This is where brand strategy comes in.

Branding

Backlinko

NOVEMBER 18, 2024

In this guide, you’ll learn what to include in a content brief, see three examples, and get step-by-step instructions to create your own. It includes elements to help writers create content that connects with the audience. How to Write a Content Brief Creating an effective content brief requires balancing structure with flexibility.

Whitepaper

Search Engine Land

SEPTEMBER 17, 2024

This comprehensive guide equips you with the knowledge and tools to create compelling social media videos that capture attention, drive engagement and achieve your marketing goals. Setting clear goals and objectives Before you start creating videos, define what you want to achieve.

Key Performance Indicator

AWeber

JULY 23, 2024

Creating a digital business card can be a game-changer for your networking and marketing efforts. There are many benefits to creating a virtual business card for yourself. Cost-effective : Free or inexpensive to create and update. How to Create a Digital Business Card in Canva? Eco-friendly : Reduces paper waste.

User-Generated

Marketing Insider Group

JANUARY 27, 2025

For example, if youre sponsoring a charity golf tournament with a nonprofit partner, ensure deadlines are set for creating branded golf balls, hats, or signage. Next Steps: Build Your Marketing Calendar Now that you understand the basics of creating an event marketing calendar, its time to start building your own. Create templates.

Event Marketing

Trade Press Services Newsletter

OCTOBER 3, 2024

Technology is essential for capturing Gen Z’s attention, so seek to incorporate tools, features, and initiatives that create tech-centric and memorable brand interactions. Create spaces where target audiences can interact, share experiences, and feel “special.” Here are some tips for connecting across the generational divide: 1.

Gen Z

Trade Press Services Newsletter

JULY 11, 2024

content quality and industry reputation) to create a list of potential influencers. Collaborate with influencers to create valuable, relevant, and informative content that is aligned with target audiences’ needs and interests. Use a combination of quantitative metrics (e.g., Get creative with content.

Influencer Marketing

Sprout Social

SEPTEMBER 12, 2024

There are some many different types of social media content to create and enjoy, from carousels to GIFs to videos. It’s not as simple as creating a one-size-fits-all post to publish across platforms—you have to tailor it to the unique needs of your business and audience. What is content creation in social media?

Management

Aspiration Marketing

JULY 16, 2025

To create marketing that truly converts and builds lasting relationships, you need more than just raw data–you need genuine understanding. Buyer personas provide this crucial layer of insight, transforming raw information about your target audience into actionable knowledge about their needs, pain points, and aspirations.

Personalized Marketing

SMEI

MARCH 5, 2025

Podcast Trade wars can create significant challenges for businesses operating in international markets. Invest in R&D to create high-margin, innovative products that stand out. Trade wars can create obstacles, but they also present opportunities for businesses willing to adapt and innovate.

Manufacturing

Backlinko

OCTOBER 23, 2024

Want to create a content marketing strategy that actually works? We’ll show you (step by step) how to create a content strategy that drives consistent, long-term traffic. Further reading: SEO Strategy: How to Create an Effective Plan 2. Finally, use the insight you just gathered to create detailed audience personas.

Marketing Strategy

Trade Press Services Newsletter

JANUARY 9, 2025

A Future-Proof Marketing Plan According to business management expert Peter Drucker , “The best way to predict the future is to create it.” Create or Update Your Marketing Plan If you dont already have a marketing plan in place, now is the perfect time to create one.

Marketing Plan

Martech

AUGUST 20, 2024

Create a feedback loop Implement a feedback system to gather and analyze customer responses to AI-driven messages. By prioritizing ethics and empathetic engagement, businesses can navigate the complexities of AI by creating a more responsible and effective marketing landscape.

Marketers

Hubspot Marketing

OCTOBER 18, 2024

I’ll walk you through how to create an event marketing budget with what to include and share tips from event planning experts along the way. How to Create an Event Marketing Budget Tips for Creating the Right Event Marketing Budget How much of your marketing budget should be for events? Let’s get started. Align stakeholders.

Event Marketing

Martech

SEPTEMBER 20, 2024

Once we achieve those wins, we can turn to deeper uses of AI to enhance personalization and create core business value. Tools like Make and Zapier automate processes and create efficiencies. Before generative AI, it was impractical to create a custom experience for every customer; with AI, this becomes practical.

Customer Acquisition

SocialPilot

OCTOBER 20, 2024

After creating thousands of posts and generating 170K followers on Instagram, I understood that virality isn’t about luck or hopping on the latest trends; it is about understanding how the Instagram algorithm works , how your audience behaves, and crafting relatable content that strikes the right chord on both fronts.

User-Generated

Hubspot Marketing

JULY 11, 2024

Readers said that despite using only as many words as the AI, my passage created much richer, more vivid imagery: “I could actually see your version,” someone commented. “It But how do you create holes? Hundreds of thousands of people saw the experiment, prompting over a thousand comments, DMs, and emails. I’ll tell you exactly: 1.

Copywriting

Businesses Grow

JULY 17, 2024

Curious marketers don’t just follow trends; they create them. Curious is your competitive advantage Curiosity is the true path to differentiation. It leads to unexplored niches, unmet needs, and blue oceans of opportunity. Curiosity also keeps us humble. It reminds us that we don’t have all the answers.

Marketers

Businesses Grow

JANUARY 6, 2025

Recently, an oil painting created by an AI-fueled humanoid robot sold for $1.6 How can we create uniquely human shared experiences — perhaps the most important marketing opportunity going forward! Perhaps my greatest professional achievement was creating The Uprising marketing retreat. AI might simulate a human experience.

Transform

Hubspot Marketing

NOVEMBER 26, 2024

And how can we create content they’re actually interested in? Creating engaging content. As someone who creates content, I can tell you firsthand that creating good content is hard. As someone who creates content, I can tell you firsthand that creating good content is hard. These are all fair questions.

Social Media Marketing

Backlinko

DECEMBER 6, 2024

And explore the best types of content to create for each stage. Create content that will grab peoples attention and make them aware of your product or service. The offer creates a sense of urgency. When you create targeted content at each stage, you build awareness, educate potential customers, and drive sales.

Customer Journey

Scoop.it!

OCTOBER 31, 2024

Create and Reinforce the Market for Your Service When investing in marketing, many businesses make the mistake of focusing on creating sales. In many cases, this means doing the groundwork that will create and reinforce the market for your service. Do you need to create a quarterly publication to achieve similar results?

Marketing Strategy

Marketing Insider Group

SEPTEMBER 16, 2024

For example, AI can write blog posts, create digital art, or even compose music, all within a fraction of the time it would take a human. Jasper is an AI tool that helps marketers and writers create persuasive, SEO-optimized content. These tools, among others, are making AI increasingly common in the content creation industry.

Transform

Martech

DECEMBER 9, 2024

OpenAI an artificial intelligence research company created ChatGPT and launched the tool in November 2022. Omnichannel integration requires human intuition Creating a seamless customer journey across channels is essential, especially as consumers increasingly research online and purchase offline.

Customer Journey

Marketing Insider Group

OCTOBER 7, 2024

Organic media is all the unpaid content you create to gain visibility online. Content published on your website or social media will continue working for you long after it’s been created. If a blog post performs well and brings in more engagement organically, you can create a paid social campaign to push it even further.

Branding

Aspiration Marketing

JUNE 12, 2025

Are you creating a wealth of content yet seeing minimal impact on your search engine ranking? This isn't just about keywords; it's about creating a network of information that elevates your entire online presence. In the complex world of B2B, visibility isn't just a luxury—it's a necessity.

Transform

Buffer Marketing

JANUARY 7, 2025

These social media marketing tools have AI features that can help you create social media content faster and understand your audience better. Buffer: Create social media posts and ideas Buffer (hi! 👋) is a social media management platform with an AI Assistant that helps you create more engaging content in less time.

Price

Marketing Insider Group

SEPTEMBER 2, 2024

Content marketing is more than just creating and sharing engaging content; it’s about connecting with your audience in meaningful ways that inspire action and foster loyalty. To begin A/B testing your headlines: Create two different versions of a headline for the same content piece.

Content Marketing

Buffer Marketing

AUGUST 7, 2024

The platform focuses on helping brands build long-term relationships with creators, making it ideal for brands looking to create ongoing partnerships​ Influence.co : With Influence.co , you can search for influencers by industry, location, and social media platform, making it easier to find the right match for your campaign​ 3.

Influencer Marketing

Buffer Marketing

DECEMBER 3, 2024

How to create your Instagram hashtag strategy in 3 steps Now that we’ve established that Instagram hashtags on Instagram are helpful in many ways, let’s understand how you can actually use them when creating Instagram content. Create different lists clubbing together various kinds of hashtags. Even wiser.

User-Generated