Hubspot Marketing

FEBRUARY 25, 2025

DemandGen Report ) 56% of marketers say their biggest hurdles in measuring content success are the difficulty attributing ROI to content efforts and accurately tracking customer journeys. A customer relationship management (CRM) tool can help you track leads in your funnel and see where they might get stuck.

Transform 100

Transform Marketing Marketers Gen Z 100

Neil Patel

JULY 11, 2025

It’s a clear, focused snapshot of your ideal customer, including their goals, frustrations, habits, and motivations. It takes what you know about them—through analytics, CRM insights, customer feedback—and shapes it into a story you can build a strategy around. Think of it as the bridge between hard data and human behavior.

CRM 66

CRM Whitepaper Analytics Education 66

Martech

SEPTEMBER 18, 2024

Analyze consumer behavior, search trends and engagement data with tools like Google Analytics , social listening platforms and CRM systems. For example, if searches for “best CRM software for small businesses” spike, create and promote relevant content. This helps identify what your audience is searching for and when.

Customer 70

Customer Key Performance Indicator CRM Management 70

Lynton Web

APRIL 9, 2025

Create a Standardized Lead Definition Framework The foundation of any effective multi-brand lead management system is a shared understanding of what constitutes a lead at each stage of the customer journey. Implement CRM Portal Standardization CRM standardization across brands is essential for consistent lead management.

Management 52

Management Branding Transform CRM 52

Lusha

JULY 21, 2024

Tailor your lead nurturing efforts to each stage: Awareness Stage: Focus on educational content that answers their questions and helps them understand their problem. CRM Integrations: Many CRM systems, such as Salesforce and Microsoft Dynamics, offer lead nurturing capabilities or integrate with marketing automation platforms.

Whitepaper 52

Whitepaper CRM Marketing Automation Platform Marketing 52

Customers.ai

DECEMBER 23, 2024

What to Do : Add these insights to your CRM to create enriched profiles that help your sales and marketing teams tailor their approach. By leveraging behavioral data strategically, youre building a roadmap to convert them visitors into customers much faster. How It Works : Tools like Customers.ai

Price 84

Price eCommerce Shipping Transform 84

Customers.ai

JANUARY 2, 2025

website visitor identification, customer journey insights and remarketing platform to skyrocket conversions and sales. Killer Example : Casper keeps it playful and informative, using its welcome series to educate subscribers about its products while staying true to its fun, conversational brand voice. Lets do it. The result?

Email Marketing 81

Email Marketing eCommerce Shoppers Marketing 81

Unbounce

JANUARY 6, 2025

Sales conversion : Turning leads, trial users, or freemium users into paying customers. Stages of a marketing funnel (and where landing pages fit in) Understanding the stages of a marketing funnel is essential for effective customer journey management. Educate your audience with valuable information on common pain points.

User-Generated 111

User-Generated Price Copywriting Analytics 111

Vertical Response

JUNE 18, 2025

Whether you’re a small business owner managing your customer journey manually or part of a larger marketing team looking to scale automated workflows, these integration tools can save time and dramatically improve your marketing automation capabilities.

Transform 52

Transform CRM User-Generated Price 52

Use Insider

OCTOBER 25, 2024

Customer data platforms : Set a solid foundation for effective marketing campaigns CDPs are software solutions designed to aggregate customer data from various sources into a single database. The data sources can be both online and offline — like analytics tools, customer relationship management (CRM) systems, APIs, and PoS devices.

Customer Journey 52

Customer Journey Analytics Marketing Automation Platform Marketing 52

Campaign Monitor

MAY 27, 2025

5 (1000+ reviews) Mailchimp All-in-one marketing hub AI-powered content creation $13/month 4 (500+ reviews) ActiveCampaign Advanced automation Deep segmentation & CRM integration $15/month 4.5/5 5 (400+ reviews) HubSpot Marketing teams needing CRM integration All-in-one marketing platform Free (paid from $15/month) 4.4/5

eCommerce 52

eCommerce Price User-Generated CRM 52

Vertical Response

NOVEMBER 20, 2024

It enables businesses to communicate products, sales, and updates to their customers. It serves both promotional and educational purposes, making it a versatile tool in any marketer’s arsenal. The process can involve either manual uploads from an Excel file or automatic synchronization from CRM systems and other tools.

Email Marketing 64

Email Marketing User-Generated Key Performance Indicator Marketing 64

Lusha

NOVEMBER 18, 2024

Processes: Improving the Customer’s Experience RevOps is about more than just merging departments; it’s about improving the entire customer journey. This involves analyzing and streamlining processes across sales, marketing, and customer success. It’s the foundation for many RevOps processes.

CRM 40

CRM Marketing Automation Platform Key Performance Indicator Customer Journey 40

Lusha

DECEMBER 9, 2024

It involves dividing your total market into distinct groups based on shared characteristics, such as: Demographics : Age, gender, income level, education, etc. It’s like creating a personalized map for each customer journey rather than using a one-size-fits-all approach. This process is called market segmentation.

Price 52

Price CRM Marketing Marketers 52

Duct Tape Marketing

JULY 23, 2025

A pioneer of emotional targeting and customer-centric marketing, Talia has helped brands worldwide boost conversions through empathy-driven messaging and design. She’s a sought-after keynote speaker, author, and educator dedicated to helping marketers use emotion to create better customer experiences and real business growth.

Marketing 44

Marketing Marketers Price Customer Journey 44

Campaign Monitor

MAY 30, 2025

(TL;DR) SendGrid alternatives at a glance Tool Best For Key Advantage Starting Price Reviews Campaign Monitor by Marigold Visual marketers & agencies Intuitive drag-and-drop editor with exceptional templates, automated journeys Free plan; pricing starts at $12 USD/month 4.7/5

eCommerce 40

eCommerce Price CRM User-Generated 40

Customers.ai

DECEMBER 23, 2024

What to Do : Add these insights to your CRM to create enriched profiles that help your sales and marketing teams tailor their approach. By leveraging behavioral data strategically, youre building a roadmap to convert them visitors into customers much faster. How It Works : Tools like Customers.ai

Price 52

Price eCommerce Shipping Transform 52

Use Insider

JANUARY 3, 2025

For example, Braze stands out with more advanced mobile marketing tools and scalability for enterprises, while CleverTap offers better analytics capabilities and more consistent customer support. How Insider outperforms Braze and CleverTap Insider is our AI-native omnichannel experience and customer engagement platform.

Customer Journey 52

Customer Journey User-Generated Analytics eCommerce 52

Buffer Marketing

OCTOBER 28, 2024

Buzzstream: PR relationship management Source: Buzzstream In the five years I spent managing partnerships at Tortuga , I can't recommend using a CRM for partnerships enough. The good stuff: Combines customer relationship management (CRM) and email marketing capabilities for comprehensive lead management.

Digital Marketing 106

Digital Marketing Price User-Generated Affiliate Marketing 106

Campaign Monitor

MAY 30, 2025

(TL;DR) ConvertKit alternatives at a glance Tool Best For Key Advantage Starting Price Reviews Campaign Monitor by Marigold Professional businesses needing on-brand emails Highly customizable emails and powerful prebuilt automated journeys Free Plan; Paid from $12/month 4.7/5 5 (600+ reviews) What’s “wrong” with ConvertKit?

Price 40

Price User-Generated CRM Email Marketing 40

Hubspot Marketing

SEPTEMBER 6, 2024

A continually updated blog can help drive sales, educate your audience about your products and services, and help you rank in the SERPs. Pros Easily integrates into your CRM. What I like: If you’re already using the HubSpot CRM, using Content Hub for marketing- and content-related purposes makes sense. Video and podcast hosting.

eCommerce 104

eCommerce Price Transform CRM 104

Lynton Web

APRIL 23, 2025

The natural tension between corporate standardization and brand autonomy creates perfect conditions for leads to disappear, making accurate ROI measurement impossible and reducing strategic decisions to educated guesses. Evangelists : Brand advocates who attend multiple events or engage deeply but may not be current prospects.

Management 52

Management Transform Branding CRM 52

Backlinko

MARCH 25, 2025

While Close uses its blog to generate leads for its CRM, its not the only way they monetize. They also run an affiliate program, offering 30% commission on each referred paying customer. This blog blends real estate news and educational content with personal success stories. The Close Blog is a great example of this.

Real Estate 110

Real Estate Health Affiliate Marketing Non-Profit 110

Animalz blog

JUNE 24, 2025

But yeah, a lot of the success comes from putting the customer at the center, doing things that are scalable, repeatable, and utilizing other brands, other practitioners, influence and thought leadership to really bolster your own brand’s credibility and being a thought leader. We build B2C customer engagement platform.

B2C 62

B2C eBook SEO Customer 62

Campaign Monitor

MAY 30, 2025

(TL;DR) Brevo alternatives at a glance Tool Best For Key Advantage Starting Price Reviews Campaign Monitor by Marigold Professional email marketing with superior deliverability Intuitive drag-and-drop editor with exceptional templates, prebuilt automated journeys Free plan; pricing starts at $12 USD/month 4.7/5 ” — Shaley M.,

eCommerce 40

eCommerce Price User-Generated CRM 40

Martech

MAY 16, 2025

YouTube : Ideal for video-driven campaigns, demos and educational content. Pro tip: Feed your first-party data like email lists, CRM segments and customer files directly into the ad platform. That gives you more control and precision, as youre targeting based on what you already know about your real customers.

eCommerce 120

eCommerce CRM Customer Journey User-Generated 120

Martech

FEBRUARY 19, 2024

Customer relationship management (CRM) and marketing automation platforms (MAPs) are two of the foundational elements of modern martech stacks. A prospect fills out a web form, a record is created in the CRM and the prospect can now receive outreach as part of an automation or a future campaign.

CRM 124

CRM Customer Journey Key Performance Indicator Marketing Automation Platform 124

Marketing Insider Group

JANUARY 18, 2021

If your marketing and sales teams are disjointed, you could convey mismatched messaging and confuse potential customers, losing their trust and business forever. By combining sales and marketing (smarketing), you can create seamless customer journeys. Cross-Departmental Training and Education. Source: SuperOffice.

Marketing 139

Marketing Marketers CRM Customer Journey 139

Duct Tape Marketing

DECEMBER 25, 2018

Six Ways to Enhance Your Sales Pipeline with a CRM written by John Jantsch read more at Duct Tape Marketing. CRMs provide you with all the data and functionality you need to make sure you’re talking with leads and closing the deal in the most efficient way possible. That’s why managing it effectively is so critical.

CRM 70

CRM Whitepaper Customer Journey Management 70

Martech

FEBRUARY 25, 2022

They also integrate seamlessly with many third-party CRM and other point solutions to offer extended capabilities. Target customers. B2B and B2C upper mid-market and enterprise marketing teams, supporting retailers, banks, insurance, e-commerce, education, travel, hospitality, media, manufacturing and entertainment.

Marketing Automation Platform 125

Marketing Automation Platform Manufacturing CRM B2C 125

Martech

OCTOBER 6, 2023

New martech tools focus on measuring marketing impact, tracking customer journeys and analyzing sales funnels. Collaboration empowers marketing operations to support and educate data science teams to advance marketing analytics within a data-driven framework.

Analytics 136

Analytics Transform Marketing Automation Platform Health 136

Neil Patel

OCTOBER 16, 2020

Maybe you want to combine SMS, email marketing, and Facebook ads in the same customer journey. It’s not uncommon for marketing automation software to include a handful of features typically found in a CRM tool, like live chat or customer support capabilities. Additional features. So, you know you’re in good hands.

CRM 145

CRM Marketing Marketers Customer Journey 145

Martech

JANUARY 13, 2022

Marketo, which Abobe renamed Adobe Marketo Engage, primarily serves SMB to enterprise-level B2B marketers and some B2C considered-purchase marketers in a variety of industries, including technology, business services, healthcare, financial services, education, manufacturing, and telco. Tasks can also be managed from within CRM systems.

Marketing Automation Platform 128

Marketing Automation Platform CRM Direct Mail Price 128

Hubspot Marketing

JUNE 6, 2023

When customer-facing teams are siloed, it impacts the customer experience — which makes customer retention harder to achieve. What customers experience is a telltale sign of the function or dysfunction that exists internally. She continues, "Find the disconnected points, look at NPS numbers, and talk to customers.

Customer 142

Customer CRM Direct Mail User-Generated 142

Adobe Experience Cloud Blog

OCTOBER 15, 2015

In the past, the responsibility of the customer experience has typically been divvied up between customer support, product, and other departments. A top-level view on CX reveals that it best fits under the umbrella of your marketing department (which is why marketing typically controls the majority of the customer experience budget).

Customer 134

Customer Thought Leadership Customer Journey CRM 134

Adobe Experience Cloud Blog

MARCH 1, 2019

Continuing to educate yourself is key, especially in the always-changing landscape of marketing. This oftentimes involves getting educational, bylined articles published in third-party publications and/or getting mentioned by other contributors. For example, think of the content marketing funnel. Create Consistent On-site Content.

Thought Leadership 134

Thought Leadership Whitepaper Education eBook 134

Adobe Experience Cloud Blog

MARCH 14, 2015

Tie everything back to your business goals : And your target/ideal customer, their customer journey, and the customer experience you want to create for them. Enlist, educate, and enable your sales and channel partners: They’re the last critical mile of revenue. So let’s dig in!

Transform 134

Transform Whitepaper Thought Leadership Customer Journey 134