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A roundup of the latest AI-powered marketing technology releases

Martech

CRM/Personalization Salesforce’s Einstein GPT for Commerce combines proprietary AI models with generative AI technology and real-time data from the Salesforce Data Cloud, such as customer demographic data and shopping history, to automate and tailor shopper recommendations in Commerce Cloud. Product content Optiwise.ai

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28 B2B Marketing Tools For Companies Ready to Grow in 2024

Customers.ai

We’ve broken our 15 favorite tools into the following categories: Lead Generation Tools Sales Enablement Tools Account-Based Marketing (ABM) Software Event & Webinar Software Conversion Rate Optimization (CRO) Software Social Media Automation Software B2B Content Marketing Software See Who Is On Your Site Right Now!

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Singles Day Marketing: Double Down for the Big Double Eleven

Use Insider

One of the most interesting things about Singles Day marketing is that nearly 90% of the sales came from mobile shoppers. This presents marketers with a never-seen-before opportunity to implement mobile-first strategies that are complemented by smart cross-channel customer journeys. What’s in it for brands? Insider can help.

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How marketing automation empowers your team, and whole org

Sprout Social

Marketing automation tools also assist with lead scoring, generation and nurturing, as well as measuring the ROI of campaigns. Benefits of these automated tools include: Better customer experience: Setting up alerts and automating elements of customer care means users don’t have to wait as long for support.

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The value of personalization for D2C brands

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In fact, studies show that 80% of customers are more likely to make a purchase from a company that offers personalized experiences, and 69% of online shoppers say the quality and relevance of a company’s message impact their perception of the brand. Read more reviews from happy Insider customers on G2.

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The 5 Benefits of E-Commerce Automation

Neil Patel

In sales, customers with empty carts can receive a reminder message. Shoppers with questions are offered a chatbot. For instance, maybe you need a better CRM tool to help you improve customer communication before and after a sale. You set it up, and it runs. The list goes on. Analyze the Big Picture.

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Best CDP for eCommerce: How it works, benefits, and examples

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These CDPs have built-in tools for activating your data across channels, creating consistent customer journeys, and analyzing campaign results. Additionally, getting a clear understanding of your customersjourneys helps you lay the groundwork for: Personalization. Customer journey analytics.