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How to use AI analytics for targeted business decisions

Sprout Social

Here’s how AI analytics has transformed traditional analytics: Descriptive analytics: Interprets performance based on existing data and focuses on reporting a snapshot summary of the insights. Adopt these and other intuitive Sprout features to bring your data to life and transform your social and digital marketing strategies.

Analytics 110
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25 Must-Have Digital Marketing Agency Tools in 2024

Customers.ai

The best digital marketing agency tools are built to scale, will impress your clients, and win you new business. Two of the most reported challenges for marketing agencies are finding services to offer that differentiate themselves from the competition and adopting new marketing technologies to gain a competitive advantage.

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How to scale personalization efforts with data-driven marketing

Martech

While “data-driven marketing” sounds like a commonplace tactic, it’s actually a relatively new way of structuring campaigns. Traditional marketing relied on assumption-based strategies to figure out what customers wanted. Center digital marketing operations on data and analytics. Source: Tristan Silhol.

Transform 115
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The Power Of Digital Strategy In The Digital Age

Duct Tape Marketing

His new book Strategy in the Digital Age: Mastering Digital Transformation, explains how digital technologies enable the creation of innovative services and products. Companies must be proactive, adapt their capabilities, and consider societal implications and ethical considerations in their digital strategies. [18:00]

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25 Best B2B Marketing Conferences 2020

Pam Didner

Therefore, attending marketing conferences can put you directly in front of established marketing thought leaders, cutting edge data, tools and techniques. The best B2B Marketing Conferences to kick off your Roaring Twenties of learning: B2B Marketing Exchange. Digital Summit Oregon. Adobe Summit Influencer.

Transform 105
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Replacement Survey: The top 5 solutions replaced

Martech

Mission-critical components of the martech stack were among the most replaced by marketing organizations over the last year. MA and CRM lead the pack. SEO tools, easier to switch than MA or CRM, jumped to the third spot in 2022, with 23% saying they replaced these technologies compared to 16% in 2021. Results by company size.

CRM 87
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The Best Inbound Marketing Agencies of 2023

Hubspot Marketing

Case Studies and Use Cases These types of content show results and illustrate the potential outcome or transformation your prospects may experience working with you. Social Media Marketing Social media marketing isn’t just about pushing content out to customers. It’s also about engaging with them.