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How Generative AI Tools Like ChatGPT Are Transforming Digital Marketing

Calvyn Lee Blog

Review Your Overall Digital Marketing Maturity To determine readiness to adopt new innovations like AI, start by assessing overall digital marketing maturity. Most rate themselves at just Level 1 or Level 2 when evaluating their digital marketing sophistication.

Transform 130
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How Allied Beverage is transforming customer experience

Martech

At the beginning of the pandemic, with restaurants and entertainment venues shut down, New Jersey liquor distributor Allied Beverage saw an opportunity to transform its customer experience, service and e-commerce. Transformation at scale. Allied Beverage hired third-party consultant Shift7 Digital to lead the transformation.

Transform 130
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Marketing transformation is accelerating: Wednesday’s Daily Brief

Martech

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and Happy September! MarTech Replacement Survey finds marketing transformation is accelerating . Brett Rudy , Head of Marketing, MedSchoolCoach.

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How CDPs transform donor experience for a nonprofit organization

Martech

“The tasks of modern marketing — such as creating insights from data and targeting what we say and who we say it, to personalizing those experiences of a supporter — are no different for a nonprofit than they are for a for-profit organization.”. 4 digital trends for nonprofits. Get the daily newsletter digital marketers rely on.

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Top 5 Digital Marketing Trends That Will Dominate in 2024

Calvyn Lee Blog

Are you wondering how digital marketing, advertising and sales will evolve in 2024? In this comprehensive guide, we will explore the top 5 key digital marketing trends that are poised to dominate the industry next year. Knowing and anticipating future marketing trends is crucial for developing an effective strategy.

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Unlocking the Power of Data: Transforming Metrics into Actionable Insights

Duct Tape Marketing

Unlocking the Power of Data: Transforming Metrics into Actionable Insights written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast , I interviewed Peter Caputa, CEO of Databox, an innovative player in the realm of marketing analytics.

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The Art of Customer Recovery: Transforming Negatives into Positives

Duct Tape Marketing

06:56] What role do you see speed playing in today’s market? [09:06] 09:06] Could you share a case where a company sought your assistance in transforming their customer experience? [13:13] Duct Tape Transcript Email Download New Tab John Jantsch (00:08): Hello and welcome to another episode of the Duct Tape Marketing Podcast.