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22 must-have reports for measuring CRM health

Martech

Even the best CRM is nearly useless without clean data. On the flip side, clean data lets you excel at tasks like prospecting, reporting, tracking capacity and ensuring your emails get delivered. Contacts with marketing email bounces : Shows contacts whose emails have bounced, indicating potential issues with email validity.

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Master Email Marketing: Tips, Tools, and Strategies for Success

Vertical Response

Email marketing is crucial for reaching your audience, boosting sales, and fostering customer loyalty. This guide offers you practical tips, the best tools, and effective strategies to enhance your email marketing campaigns. Learn how to get the best ROI from your emails and keep your audience engaged.

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Direct Marketing: What it is and 5 direct message marketing examples

Sprout Social

A new era of direct marketing is here. Direct marketing has come a long way since the first direct mail campaign in the 1800s. Even in the past few years, direct messaging channels enabled marketers to reach people in a more personalized, targeted way. What is direct marketing?

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4 Ways to Marry Your Email Marketing and Website Optimization Strategies

Adobe Experience Cloud Blog

It’s the sound of millions of emails, targeted ads, and personalized web experiences fighting for relevance. According to Direct Marketing Association, for every $1 spent on email marketing , the average return-on-investment is $40.56. Use Website Data to Validate Email Segmentation.

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How to Make Powerful Non-Profit Stewardship Email Journeys that Capture Attention

Litmus

With all that in mind, this article will specifically focus on best practices for creating an email stewardship journey. When done right, email marketing is highly effective with a return on investment (ROI) of 36:1 according to Litmus’ State of Email report. There are many ways nonprofits can improve their email process.

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Marketing Tactics to Promote Your Business

DIY Marketers

Marketing can be overwhelming if you aren’t sure what marketing channel or marketing platforms are best to help you promote your business. I’ve organized it into three marketing strategies; content marketing, direct marketing and paid advertising. Email Marketing. Lead Pages.

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There are 10 types of CDP. Here’s why that matters

Martech

A data collection CDP is ideal for businesses that need to create a reliable single customer record using data from websites, CRM, mobile apps, offline data sources and third-party systems. Increase the conversion rates from email marketing campaigns by tying them to web and account activity. Sample use case. Sample use case.

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