SmartBrief - Marketing

FEBRUARY 12, 2025

But for B2B marketers, the key is turning those insights into conversions. 6 ways to use intent data If youre looking to enhance lead generation and concentrate your conversion efforts, B2B buyer intent data helps you refine your marketing strategy to reach the relevant audience. How is intent data helpful to B2B companies?

CRM

Hubspot Marketing

NOVEMBER 14, 2024

The webinar educates the audience further and helps qualify and disqualify prospects. A strong marketing strategy requires both ATL and BTL actions, but it’s vital to know when to apply each: ATL marketing is great for companies wanting to increase brand awareness and reach. This tip might seem self-explanatory.

Direct Mail

SocialPilot

JANUARY 27, 2025

If youre a SaaS company like us, these are pretty astounding ways to hook your audience while educating them about your products. Balance your posts between promotional, educational, and conversational content. Key takeaway: Focus on creating educational content that solves your audiences pain points. Repurpose content.

Thought Leadership

Hubspot Marketing

JUNE 30, 2025

Marketing Job Requirements and Qualifications Before you draft a clunky job post, remember: less is more. Start with the must-haves like core skills, the level of seniority, education, and areas of previous experience a candidate would need to have to be successful in the role. An understanding of digital marketing tools and tactics.

Management

Martech

SEPTEMBER 18, 2024

Let’s explore what micro-moments are, why they matter for your marketing strategy and how to capture them effectively. Make micro-moments a core part of your marketing strategy to capture intent and guide customers smoothly to the next step. What are micro-moments? They’re brief, constant and decisive.

Customer

Litmus

OCTOBER 16, 2024

This marketing strategy boosts retention by consistently addressing their evolving needs and keeps them engaged from the start. According to the 2024 The State of Email in Lifecycle Marketing Report , 69% of marketers feel confident in their ESP’s personalization capabilities. Again, go back to your CRM data.

Health

Neil Patel

JULY 11, 2025

It takes what you know about them—through analytics, CRM insights, customer feedback—and shapes it into a story you can build a strategy around. In digital marketing, user personas help ground your messaging. Demographic Details: Age, location, and education level give you context, but they’re just starting points.

CRM

Lusha

AUGUST 10, 2025

Advanced AI systems now analyze vast datasets to rank leads by conversion probability, uncover hidden patterns in CRM data, and adapt strategies in real-time based on changing customer dynamics. They’re particularly valuable for account-based marketing strategies and high-value prospect engagement. billion by 2025.

CRM

Martech

JUNE 13, 2025

Marketers spend countless hours crafting personalized campaigns based on firmographics, technographic, and third-party intent signals—the same data their competitors have access to. What if the most valuable intelligence for your ABM campaigns is already sitting in your CRM and buried in sales call transcripts?

CRM

SocialPilot

JUNE 18, 2025

Social media allows you to educate, nurture, and build trust with potential buyers before they’re ready to purchase, and no massive ad budgets are required. “To This consistent, educational, and entertaining content helped them build a 7-figure business with social media as their primary traffic driver.

Real Estate

Lusha

AUGUST 10, 2025

Advanced AI systems now analyze vast datasets to rank leads by conversion probability, uncover hidden patterns in CRM data, and adapt strategies in real-time based on changing customer dynamics. They’re particularly valuable for account-based marketing strategies and high-value prospect engagement. billion by 2025.

CRM

Exposure Ninja

AUGUST 4, 2025

The integration of AI into marketing strategy is no longer optional, but the practical implementation remains unclear for many marketing leaders. Our two-year work with Age Care Bathrooms, an accessible bathroom fitting company , demonstrated what’s possible when AI-powered marketing is executed systematically.

Transform

Vertical Response

NOVEMBER 20, 2024

It serves both promotional and educational purposes, making it a versatile tool in any marketer’s arsenal. Email marketing is a vital component of any digital marketing strategy, crucial for generating revenue and driving conversions.

Email Marketing

Vertical Response

JULY 21, 2024

Building a Strong Email List A successful email marketing strategy begins with having a robust email list. Supporters need to enter their email addresses to access these resources, which can then be transferred to your CRM. A/B Testing A/B testing is a powerful method for refining your email marketing strategies.

Email Marketing

Lusha

DECEMBER 9, 2024

This process is called market segmentation. It involves dividing your total market into distinct groups based on shared characteristics, such as: Demographics : Age, gender, income level, education, etc. Example: Let’s say you’re selling CRM software for small businesses. million per month. million per month.

Price

Customers.ai

JANUARY 2, 2025

Killer Example : Casper keeps it playful and informative, using its welcome series to educate subscribers about its products while staying true to its fun, conversational brand voice. Bonus: It integrates seamlessly with your existing CRM and marketing tools. VIP and Loyalty Triggers Everyone loves to feel special.

Email Marketing

Marketing Insider Group

OCTOBER 1, 2024

Stephanie Anderson of Time Warner Cable reinforced that “we need to continually train and educate internally.” Relying on these insights helps create more targeted, efficient marketing strategies. Marketing Insider Group can help you optimize your marketing with our CRM and Marketing Management solution.

CMO

Backlinko

MAY 14, 2025

Better: CRM Software for Small Businesses | Free Trial Available It tells Google what the page is. Bad: Marketing Strategy Guide Its fine, but a bit blah. Bad: Marketing Strategy Guide Its fine, but a bit blah. People are looking for information or education. And it tells humans why they should click.

SEO

Set Up

JANUARY 21, 2025

We also see an increased need for shopper marketing rising from 5% to 15%. Whether thats through driving engagement or visibility through strong SEO or value-based content, or growing loyalty and relationships with interactive content, it is imperative to most strategies - and Brands know it.

Shopper Market

Hubspot Marketing

APRIL 22, 2025

Segmentation requires a lot of strategic thinking with the data you're collecting and the data in your CRM, but its a huge opportunity to send more relevant and effective emails. One key way to right-size your email sends is to coordinate your email marketing strategy across departments. Stop blasting your contacts.

Email Marketing

Hootsuite

DECEMBER 3, 2024

On top of that, regular reporting and integration with CRM systems help teams action insights and drive business value. If you’re getting followers you didn’t expect, it may be that your target market is evolving, and your content strategy needs to shift accordingly. What is social media measurement?

Analytics

SocialPilot

JUNE 26, 2025

Instead, you should focus on short videos, educational carousels, quick tips, customer shoutouts, and more. People go to YouTube not just for entertainment, but also to learn, solve problems, get inspired, and be entertained, which makes it a great fit for brands that want to educate, explain, or showcase their products or expertise.

Gen Z

Litmus

DECEMBER 2, 2024

How to plan your next email marketing campaign Email campaign planning template Best practices for your next email marketing campaign How to incorporate personalized emails into your campaign strategy How do you structure an email marketing campaign? For example, you shouldn’t send a “spring is here!”

Copywriting

Lusha

NOVEMBER 18, 2024

Here are some essential technologies that power RevOps: Customer Relationship Management (CRM) Systems : A CRM system like Salesforce or HubSpot centralizes customer data. For example: Instead of manually entering data into many systems, a RevOps team can use one main CRM that connects with other tools.

CRM

Use Insider

OCTOBER 25, 2024

Customer data platforms : Set a solid foundation for effective marketing campaigns CDPs are software solutions designed to aggregate customer data from various sources into a single database. The data sources can be both online and offline — like analytics tools, customer relationship management (CRM) systems, APIs, and PoS devices.

Customer Journey

Marketing Insider Group

APRIL 29, 2025

Modern buyers: Educate themselves through blogs, videos, and peer reviews Hop between LinkedIn, email, Google, and review sites, all in a single decision cycle Want proof (not promises) before they invest Therefore, your marketing and sales strategies must evolve as quickly as they do to win their attention (and their trust).

CRM

Campaign Monitor

MAY 30, 2025

(TL;DR) SendGrid alternatives at a glance Tool Best For Key Advantage Starting Price Reviews Campaign Monitor by Marigold Visual marketers & agencies Intuitive drag-and-drop editor with exceptional templates, automated journeys Free plan; pricing starts at $12 USD/month 4.7/5

eCommerce

Duct Tape Marketing

APRIL 9, 2025

Partner/Reseller Programs (Software Ecosystems): These programs affiliate you with a software or platform (for example, a CRM, marketing automation tool, or analytics software). Takeaway: To move into strategy-first retainers, invest in a framework that gives you structure, tools, and support to reposition your services.

CMO

Buffer Marketing

OCTOBER 28, 2024

Whether you're looking to improve your customer service , gather product feedback, or keep tabs on your online reputation, Mentionlytics could be a valuable addition to your digital marketing toolkit. But checking out what they're doing with a competitive analysis tool can help you understand their strategy and inform your own.

Digital Marketing

Hubspot Marketing

SEPTEMBER 6, 2024

Create a Solid Marketing Strategy Your marketing strategy is only as good as its ROI. And if you’re not using your customer data and insights to create a solid marketing strategy, what are you doing? Let’s take a look at some of the best AI tools for ecommerce on the market today. This can help!)

eCommerce

Spiralytics

MARCH 19, 2025

Compliant marketing strategies demonstrate your commitment to consumer protection, fostering long-term trust and loyalty. Regular training programs ensure all employees, from marketing teams to IT departments, understand their roles in maintaining data privacy.

Law

Use Insider

JANUARY 3, 2025

For example, Braze stands out with more advanced mobile marketing tools and scalability for enterprises, while CleverTap offers better analytics capabilities and more consistent customer support. Our experts will look at your website and analytics data to give you ideas for implementing various marketing strategies.

Customer Journey

Hubspot Marketing

AUGUST 8, 2025

My advice: Not every marketing strategy needs a negative persona. In our 2025 State of Marketing survey, 96% of marketers said that personalized experiences have increased sales. Source Once you gather data (through your website, social media, CRM , etc.), We‘ve all heard this — here’s exactly how it comes to life.

Copywriting

Litmus

JULY 31, 2025

Miranda encouraged participants to take a step back and define the role email plays in their broader marketing strategy. From there, marketers can move beyond the “last touch” approach to metrics and educate leadership on the value of impact metrics—those that measure email’s contribution to long-term success.

Email Marketing

Backlinko

MARCH 25, 2025

While Close uses its blog to generate leads for its CRM, its not the only way they monetize. This blog blends real estate news and educational content with personal success stories. Focus on educational content that helps readers understand blockchain fundamentals or risk management strategies.

Real Estate

Litmus

AUGUST 6, 2025

“ We have new products arriving all the time and our new arrivals emails are key to our CRM strategy. Email two showcased the latest products from the click category using an automated product feed in conjunction with their CRM data. After subscribers have met your brand, you can start to work toward the first sale.

Retail

Duct Tape Marketing

MARCH 19, 2025

How can I make my page more helpful, more useful, more educational, trustworthy and convincing to this dream client? John Jantsch (19:12.99) you know, let's do mine, marketing strategy. So that's what I call the blow out the water strategy, review what's ranking, make your page more helpful, useful, educational, trustworthy.

SEO