Marketing Insider Group

JANUARY 29, 2025

CRM and marketing automation integration is a well-defined process that combines and improves the alignment between marketing and sales activities. It lets businesses automate prospecting, data entry, customer management, and other time-consuming business operations.

CRM 70

CRM Transform Marketers Marketing 70

Martech

JULY 11, 2024

Data integration and management Data is the cornerstone of marketing automation. When evaluating new platforms, prioritize robust CRM integration and customer data platforms (CDPs). Additionally, integrated CDPs in newer platforms streamline data management, reducing errors and saving significant time.

CRM 104

CRM Marketing Automation Platform User-Generated Price 104

Martech

SEPTEMBER 25, 2024

Marketing automation is the most replaced martech application For the fifth year in a row, the MarTech Replacement Survey found marketing automation platforms (MAPs) were the most-replaced application in the martech stack. Forty-three percent were in use for three to five years.

Marketing Automation Platform 117

Marketing Automation Platform CRM Marketers Price 117

Martech

OCTOBER 24, 2024

Established platforms like Salesforce and Adobe embed AI-driven features into their existing tools, offering genAI capabilities within familiar marketing systems. This year alone, 2,324 AI-powered tools entered the martech space, offering marketers a vast range of options — from niche indie tools to category-disrupting platforms.

Copywriting 128

Copywriting Transform User-Generated PR 128

Martech

NOVEMBER 4, 2024

Your experience can help you take on roles that shape marketing strategies and drive innovation. Diverse opportunities: The martech field encompasses a wide range of areas, including automation, customer relationship management (CRM), data management platforms, and more. Roles to consider 1.

Marketing Automation Platform 117

Marketing Automation Platform CMO Analytics Digital Marketing 117

Martech

JULY 1, 2025

Instead of the usual planning meeting, invite a representative from sales leadership, a product manager and a customer success manager to a dedicated “Campaign Kick-off and Alignment Workshop.” Dig deeper: The anatomy of marketing funnel automation 4. Start with one upcoming, high-priority campaign.

Thought Leadership 96

Thought Leadership CRM Key Performance Indicator Marketing Automation Platform 96

Martech

OCTOBER 1, 2024

The barriers to entry for better customer-driven marketing experiences will continue to drop, and we’ll see a spectrum of capabilities that marketing leaders can leverage: Upskilling of “lower martech adoption” users. Natural language prompting for customer data management. Google Gemini’s Contact-to-Product module file.

CRM 122

CRM User-Generated Marketing Automation Platform Marketers 122

Martech

JUNE 19, 2025

Where to find them: Native social media analytics platforms (e.g., LinkedIn Analytics, X Analytics, Facebook Business Suite), Google Analytics (using proper UTM tagging for social campaigns), CRM systems (integrating social lead forms). Where to find it: CRM systems (e.g., Where to find them: Ad platform analytics (e.g.,

CRM 87

CRM User-Generated Analytics Customer Acquisition 87

Martech

JULY 30, 2024

Once your business reaches the scale-up phase, it’s important to adapt by implementing customer relationship management (CRM) systems and marketing automation platforms. About 84% of digital marketing leaders believe these advanced technologies enhance their marketing function, per a Gartner report.

CRM 116

CRM Marketers Marketing Customer loyalty 116

Hubspot Marketing

JULY 10, 2025

HubSpot’s Marketing Hub is a comprehensive marketing automation platform that helps businesses generate leads, automate campaigns, measure marketing performance, and more — all powered by HubSpot’s AI.

Price 76

Price Marketing Automation Platform CRM Customer Journey 76

Martech

JANUARY 7, 2025

Make sure youre working with pillar pages linking to in-depth blogs like How CRM helps sales teams close deals faster. Lets use a marketing automation platform as an example. For example, a logistics software company could secure backlinks from: Industry publications like Logistics Management.

SEO 114

SEO Logistics User-Generated Finance 114

Martech

DECEMBER 20, 2024

Library of skills and integrations This library spans key business applications like CRM, Slack and Tableau, and integrations from AppExchange partners. Here are some examples: The CRM Skills let you create agents to automate and enhance customer experiences. Agentforce can also automate tasks within Slack.

CRM 109

CRM Marketing Automation Platform User-Generated Management 109

Martech

FEBRUARY 17, 2025

RevOps engineer Streamline revenue operations by integrating sales, marketing, and customer success functions. Implement and manage tools and technologies that support revenue generation. Sales: Familiarity with sales processes, lead generation, and customer relationship management. Salesforce), marketing automation tools (e.g.,

Customer Acquisition 117

Customer Acquisition CRM Marketing Automation Platform Analytics 117

Martech

FEBRUARY 4, 2025

You likely have a favorite project management tool. Now, everyone is going to be using the same project management tool. As long as it has these nine features, you can still manage your projects and keep the team connected. Kanban boards Kanban boards let you visualize the workflow of your team’s marketing projects.

Management 90

Management Marketing Automation Platform Marketers Marketing 90

Lynton Web

AUGUST 3, 2024

Let's explore this offering from the Lynton team and dive into the world of integrated fitness management and marketing automation. Understanding ABC Fitness and HubSpot ABC Fitness Solutions is a comprehensive software platform tailored to the fitness industry.

CRM 98

CRM Inbound Marketing Marketing Automation Platform Health 98

MarketingOps

FEBRUARY 12, 2025

While this article is focused on marketing operations, the same concept applies to those working in operations, data, BI, and analytics. The Marketing Data Challenge The MAP/CRM, often hailed as the backbone of customer data, frequently falls short when it comes to supporting segmentation and targeting efforts.

CRM 147

CRM Whitepaper Health Analytics 147

Martech

JULY 16, 2024

Dig deeper: CLV: The metric that means money The role of technology in clarifying metrics Technology plays a crucial role in helping CMOs clarify metrics and demonstrate the financial impact of marketing activities. However, technology alone is not enough.

Finance 126

Finance Non-Profit Transform CMO 126

MarketingOps

APRIL 3, 2025

We often find ourselves trapped in a reactive cycle of managing bad data instead of executing strategic initiatives. Whether its manually fixing errors, reconciling records, or double-checking information across platforms, these time-consuming tasks add up. And your CRM is no different.

CRM 130

CRM User-Generated Marketing Automation Platform Management 130

Martech

MARCH 5, 2025

Most of these teams rely on email delivery or marketing automation platforms (MAP) to send emails. Assessing your need for a marketing automation platform Assess the current marketing system Start by determining if your organization has outgrown its current marketing system. Processing.

Marketing Automation Platform 73

Marketing Automation Platform Inbound Marketing Price Marketers 73

Martech

JULY 10, 2024

Customer data platforms (CDP) are marketer-managed systems designed to collect customer data from all sources, normalize it and build unique, unified profiles of each individual customer. The result is a persistent, unified customer database that shares data with other marketing technology systems.”

Marketing Automation Platform 75

Marketing Automation Platform Analytics CRM Management 75

Lusha

JULY 21, 2024

Real-World MQL Examples Let’s look at some examples of what an MQL might look like in different industries: B2B SaaS: A marketing manager at a tech company downloads a whitepaper on your marketing automation software and then signs up for a free trial. , and Timeline (when are they looking to purchase?).

Whitepaper 52

Whitepaper CRM Marketing Automation Platform Marketers 52

Martech

MARCH 27, 2025

Like many of you, I regularly incorporate AI tools to keep up with marketing and martech trends. While researching unstructured data management trends, I came across this ChatGPT summary of various articles, and I immediately laughed out loud. They provide me with summaries and extract insights that I either agree or disagree with.

CRM 95

CRM Transform Whitepaper User-Generated 95

Litmus

DECEMBER 24, 2024

The Litmus team is constantly abuzz discussing new email marketing ideas and predictions. Well spend more time perfecting lifecycle email marketing strategies and data management while leaving room to experiment with the latest personalization and automation tactics. Youll break your calculator.

B2C 91

B2C User-Generated Email Marketing CRM 91

Neil Patel

JULY 20, 2025

Midjourney is also starting to delve into video generation, which can be a game changer for creating marketing video ads and commercials. These free tools are also their own example of AI in marketing, as they help promote Hootsuite alongside providing free value. Pricing: Paid plans start at $8/month.

User-Generated 105

User-Generated Price Marketers Marketing 105

Customers.ai

NOVEMBER 25, 2024

Whether it’s powering your CRM, supercharging your automations, or fueling your A/B tests, visitor tracking tools play a huge role. CRM Systems: Build Customer Profiles That Mean Business A CRM is only as effective as the data it’s built on. Here’s how these integrations turn a good strategy into an unstoppable one.

eCommerce 89

eCommerce Price Customer Journey CRM 89

Martech

JULY 2, 2025

When it comes to data, marketers have focused primarily on the quality of the structured data in their CRM and marketing automation platforms over the past 15 years. In my March article , I discussed why current data governance and management processes must be revisited.

Customer 70

Customer CRM User-Generated Marketing Automation Platform 70

Lusha

DECEMBER 9, 2024

Email, CRM systems, and lead-scoring tools can be a big help here. CRM Software: Customer Relationship Management (CRM) systems are like a central hub for all things lead-related. They help you track leads, manage interactions, and guide them through your sales funnel.

CRM 52

CRM Whitepaper eBook User-Generated 52

Lynton Web

MAY 8, 2025

Review generation and management across Google, Yelp, and Facebook builds credibility, improving search rankings through positive sentiment and engagement. Marketing Automation and Technology Tools Modern recreation centers leverage sophisticated tools to streamline marketing efforts while delivering personalized experiences at scale.

Marketing Strategy 52

Marketing Strategy Transform Energy Direct Mail 52

Martech

APRIL 21, 2025

Key characteristics of a full-stack marketer Broad skill set: Full-stack marketers are proficient in various marketing disciplines, including digital marketing, content creation, social media management, SEO, email marketing, data analysis and more.

Key Performance Indicator 71

Key Performance Indicator Marketing Automation Platform Marketers Marketing 71

Lusha

NOVEMBER 18, 2024

Key roles in a RevOps team typically include: RevOps Manager/Director : The leader who sets the overall strategy, aligns teams, and makes sure RevOps initiatives are successful. Sales Operations Specialists : Focus on improving sales processes, managing sales technology, and helping sales teams reach their targets.

CRM 40

CRM Marketing Automation Platform Key Performance Indicator Customer Journey 40

Martech

MAY 13, 2025

Using Gemini GEMS to improve your marketing and productivity This will open the Gem manager, which lists the Gems you created or recently used. your CRM or MAP (marketing automation platform) and generate concise reports highlighting the key findings, areas for improvement and potential optimization strategies.

Product 82

Product Key Performance Indicator User-Generated Marketing Automation Platform 82

Martech

MAY 7, 2025

Amid the extremes, one category quietly surged: Product Management. underpin a new norm: brands building martech in-house with low-code platforms. Product Management is the backbone of a growing shift where brands dont just buy martech they build it. While CRM holds firm, MAPs are receding, falling from 30.7%

B2C 80

B2C CRM Marketing Automation Platform Management 80

verse.ai

JULY 1, 2025

Like human SDRs, these AI agents can follow up with cold leads, qualify them, book appointments, and update the CRM. Nurture cold leads automatically : For leads who aren’t ready to buy, AI SDRs can automate follow-up and nurture to ensure these leads aren’t simply forgotten. Do AI SDRs replace human reps?

CRM 59

CRM B2C Marketing Automation Platform Price 59

Use Insider

OCTOBER 25, 2024

Customer data platforms (CDPs) have become a must for many organizations by helping them organize, manage, and make sense of their customer data. But, to actually see value from that data, marketers still need to activate it across channels. For example, our enterprise CDP can ingest data from any online and offline source.

Customer Journey 52

Customer Journey Analytics Marketing Automation Platform Marketers 52

Use Insider

NOVEMBER 13, 2024

Marketo Engage for marketing automation. Adobe Experience Manager for digital asset management. Benefit #1: Fast deployment, time-to-value, and ROI One of the biggest challenges for companies working with Adobe’s products is the time and effort required for the setup and during the management.

Customer Journey 52

Customer Journey User-Generated eCommerce Marketers 52

Buffer Marketing

OCTOBER 28, 2024

Buffer: Social media management for creators and small businesses A social media management tool is central to any social strategy. It helps you manage your online presence so you can post consistently and on a schedule you choose — which can help improve engagement. Pricing: Starts at $198/month.

Digital Marketing 107

Digital Marketing Price User-Generated Affiliate Marketing 107

Use Insider

OCTOBER 24, 2024

What pages they visit, what content they interact with, what products they browse, their purchase history, their interactions with your sales team and marketing messages — all of this info is the key to your personalization efforts. DynamicYield DynamicYield is an experience optimization platform. Program management.

eCommerce 52

eCommerce Customer Journey Email Marketing Product 52