Calvyn Lee Blog

NOVEMBER 24, 2023

Review Your Overall Digital Marketing Maturity To determine readiness to adopt new innovations like AI, start by assessing overall digital marketing maturity. For example, Persado uses AI to create higher-performing marketing messages. This presents an opportunity for generative AI to simplify testing of alternatives.

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Martech

MAY 18, 2022

The demand for content management is greater than ever as customers receive information across an ever-increasing number of channels. Register today for “Content Comes First: Transform Your Operations With DAM,” presented by Acquia. The post Webinar: Transform your content operations with DAM appeared first on MarTech.

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Martech

MARCH 21, 2024

Mapping the transformation journey. Craft a roadmap for digital transformation with AI as a cornerstone. By evaluating your marketing technology setup and orchestrating the role AI will play, you ensure it enhances, not complicates, your marketing ecosystem. Calculated risk management.

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Marketing Insider Group

NOVEMBER 18, 2020

But when it comes to implementing a complete marketing program, including digital, retainer contracts are the way to go. Spend 10% of Revenue on Marketing. Senior leadership and marketers have differing opinions when it comes to the marketing organization’s goals.

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Search Engine Land

OCTOBER 13, 2022

Primal Malaysia Delivered 323% ROI for Easy Consulting How Rise Interactive Scaled Cross-Channel Results with Performance Marketing & Closed Loop Reporting How Our Agency Vivid Candi Increased Leads by 800% and Sold Out a 6-Figure Housing Product In 3 Months. Best Commerce Search Marketing Initiative – PPC.

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Martech

DECEMBER 30, 2022

They couldn’t handle the fast pivots and new demands from extreme digital transformation. That left many marketers wondering, “Am I the problem? You don’t have to be beholden to the platform — whether email, marketing automation, CRM or what have you — that you have been using. Or is it my platform?”

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Bannerflow

FEBRUARY 26, 2020

It’s an ad tech term that has grown rapidly within digital advertising circles but what exactly is a creative management platform, or CMP? And why does every marketing team need one? Achieving brand consistency, across multiple campaigns and markets. But firstly, what is a creative management platform? Give it a try.

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