Marketing Insider Group

NOVEMBER 18, 2020

Marketing Backbone Platforms: Review each of your backbone platforms separately, as each may be for a different purpose. Examples of these are tools for customer relationship management (CRM), content management systems (CMS), automation, and e-commerce tools. Create Content that Addresses Your Customer Journey.

Marketing Strategy 144

Marketing Strategy Finance Marketing Marketers 144

Martech

DECEMBER 30, 2022

They couldn’t handle the fast pivots and new demands from extreme digital transformation. That left many marketers wondering, “Am I the problem? You don’t have to be beholden to the platform — whether email, marketing automation, CRM or what have you — that you have been using. Or is it my platform?”

Transform 23

Transform Marketing Marketers Retail 23

Hubspot Marketing

DECEMBER 13, 2023

Case Studies and Use Cases These types of content show results and illustrate the potential outcome or transformation your prospects may experience working with you. Pixated Image Source Pixated, a UK-based HubSpot Partner, prides itself on being a performance marketing and web design specialist without all the agency fluff.

Inbound Marketing 75

Inbound Marketing PR Manufacturing Marketing 75

Marketing Insider Group

AUGUST 30, 2019

Marketing Backbone Platforms: Review each of your backbone platforms separately, as each may be for a different purpose. Examples of these are tools for customer relationship management (CRM), content management systems (CMS), automation, and e-commerce tools. Create Content that Addresses Your Customer Journey.

Marketing Strategy 40

Marketing Strategy Marketing Marketers Whitepaper 40

Bannerflow

FEBRUARY 26, 2020

Using a CMP performance marketers and designers work in harmony to iterate and optimise campaigns. More engaging ads, better ad performance, and improved ROI. For example, with a CMP such as Bannerflow you can now produce onsite ads that benefit from a combination of DCO and CRM technology. Give it a try. The result?

Management 98

Management Advertising Advertisers Transform 98

Martech

MARCH 22, 2022

Marketing operations. What challenges facing today’s email marketers? Email marketers need to become better at measuring performance accurately and using data to optimize every aspect of their email programs, from acquisition to content. How do new privacy laws and customer expectations affect email marketing?

Email Marketing 121

Email Marketing Law B2C Marketing 121

Marketing Insider Group

AUGUST 30, 2019

Marketing Backbone Platforms: Review each of your backbone platforms separately, as each may be for a different purpose. Examples of these are tools for customer relationship management (CRM), content management systems (CMS), automation, and e-commerce tools. Create Content that Addresses Your Customer Journey.

Marketing Strategy 8

Marketing Strategy Marketing Marketers Whitepaper 8

Sprout Social

DECEMBER 12, 2023

To meet (and exceed) increasing customer expectations for high quality and efficient service, 96% of leaders plan to integrate social data into their CRM system in the next three years, according to the Index. But a laser focus on performance marketing can hurt your business long-term and impair future growth.

Influencer Marketing 128

Influencer Marketing Customer loyalty Transform Marketing 128

Customers.ai

OCTOBER 17, 2023

users: Add all new leads to your CRM, such as Salesforce Send SMS messages or Slack notifications to new contacts Subscribe new Customers.ai contacts to Zoom Webinars One of the main selling points of Zapier for marketing agencies is that this automation allow you to combine multiple actions and apps together in a single Zap.

Digital Marketing 52

Digital Marketing Marketing Marketers Analytics 52