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The Marketing Executive's Playbook: How Marketers Can Work & Level-Up Like 500+ Leaders in 2023 [New Data]

Hubspot Marketing

One of the best ways to be successful in your career is to learn from those who've mastered the craft. And when it comes to your marketing strategy, there’s nobody better to learn from than established industry leaders, like SEO wizard Neil Patel. Which Marketing Strategies are Most Effective?

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6 martech contract gotchas to be aware of

Martech

When you decide to churn from the vendor, does your contract allow you to keep and use the data you’ve pulled into your CRM or other systems after the relationship ends? Get the daily newsletter digital marketers rely on. Your account executive or customer success manager may say it will and even spell that out in an email. .

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5 Practical Ways to Strengthen Your Sales and Marketing Partnership

Adobe Experience Cloud Blog

Imagine a world where sales and marketing can actually work together and, in fact, help one another instead of stepping on each others’ toes. Creating a strong partnership between sales and marketing teams has plagued companies since…well, forever. It’s easy to praise marketing when there’s a success at the top of the funnel.

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8 Steps to Launching an Online Learning Academy Your Customers Will Love

Hubspot Marketing

Many companies are doing this by launching customer education programs and online learning academies that give their customers access to resources, blog posts, webinars, knowledge centers, and certification courses that help them learn about their product, troubleshoot problems, and ultimately realize product value. Building Your Team.

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The Whole Customer: Why You Need a 360-Degree View

Adobe Experience Cloud Blog

Author: Frank Passantino If you don’t know how your customers are using your products, it can be a challenge to maintain their loyalty. What if you could understand how they are using your product, while they are using it? Product usage/feature usage. Also look at call history within your CRM tool. Renewal date.

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What Qualities Should You Look for in a Marketing Automation Manager?

Adobe Experience Cloud Blog

Author: Anastasia Pavlova Whether you’re a small to medium-sized business or a larger enterprise organization, marketing automation is your company’s best bet for staying competitive in this digital age. 53% of the B2B organizations and 43% of B2C and combination B2B/B2C organizations have adopted marketing automation systems.–

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CMO Confessions Ep. 41: Pierre Custeau of MRP

On24- CMO Confessions

Welcome back to another episode of CMO Confessions, our B2B podcast with marketing and sales’ top leaders. Today’s CMO Confessions features Pierre Custeau, Senior Vice President of Product at MRP. Getting Started with Digital Marketing. Insight-Driven Marketers and Customer-Centricity. I started to do consulting in CRM.

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