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Pega unveils latest Infinity platform

Martech

Enterprise AI decisioning platform and CRM Pega released a new version of its Infinity platform, Pega Infinity 24.2. Pre-defined templates for the creation of outbound marketing messages and access full campaign views from a dedicated landing page. The enhancements are available immediately for Pega Cloud clients. The details.

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How Anonymous Website Visitors Impact Your Marketing ROI

Customers.ai

Purchase Behavior : See which products visitors view, how long they stay, and whether they add items to their cart. With features like real-time visitor identification, data enrichment, and seamless integrations with CRM and marketing tools like Klaviyo and Salesforce, Customers.ai Customers.ai is a must-have.

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Contact Enrichment Strategies: How to Personalize Outreach That Converts 

Customers.ai

Want to know which pages your lead visited, what products caught their attention, or how long they stayed on your pricing page? can also fill in gaps in your CRM with firmographic details like company size and industry. Our product helps companies of your size achieve [Generic Outcome]. should be your first stop.

CRM
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Customer Targeting Strategies: How to Find and Engage Your Ideal Audience

Customers.ai

A great ICP includes: Pain points : What challenges are they facing that your product solves? Dive into your CRM to spot patterns. Tailor your message to fit the context: On email: Share detailed product recommendations. Using this insight, you can offer product recommendations or bundles tailored to their shopping habits.

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How to Sell SEO Services in 5 Steps+ Expert Tips & Templates

Backlinko

Invest in a CRM I wont lienot having customer relationship management (CRM) software was probably the worst mistake Ive made as a consultant. If youre a solo SEO consultant or freelancer, I cant recommend using a CRM enough. While Im pro inbound marketing, it can be inconsistent. Outbound can make up for that.

SEO
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The Shark Tank Playbook: Your Go-To Marketing Campaign Checklist

Customers.ai

Their preparation got us thinking: what are the must-do steps marketing teams need to take before launching a campaign, whether it’s a Shark Tank debut, a product launch, or a big promotional push? In fact, 50% of marketers cite poor planning as the biggest reason campaigns fail.

PR
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From Anonymous to Known: Behavioral Data’s Role in Website Visitor Identification

Customers.ai

Are they glued to your product pages? Example : A visitor who repeatedly views the same product page or spends significant time on your shipping page likely has high purchase intent. What to Do : Add these insights to your CRM to create enriched profiles that help your sales and marketing teams tailor their approach.