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Marketers Spend on New Technologies While Battling Usage and Impact Challenges

The CMO Survey

The 32 nd edition of The CMO Survey examines reoccurring questions related to marketing spending and performance, marketing leadership, and marketing jobs. In addition, managing marketing technology, generative AI, growth, and sustainability are special topics covered in this edition. two years ago.

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Build-A-Bear using data to make itself into an all-ages brand

Martech

“The goal that was stated for us was to diversify our brand, evolve our retail portfolio and build stronger relationships with our consumers,” said Ed Poppe, Build-A-Bear’s vice president, loyalty and performance marketing for Build-A-Bear, in a presentation at The MarTech Conference.

CRM 69
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How Generative AI Tools Like ChatGPT Are Transforming Digital Marketing

Calvyn Lee Blog

For example, Persado uses AI to create higher-performing marketing messages. The savviest marketers utilize AI to intelligently scale production while manually optimizing and promoting high-value assets. This presents an opportunity for generative AI to simplify testing of alternatives.

Transform 130
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Is the CDP category being shrunk by acquisitions?: Monday’s Daily Brief

Martech

Brearton shared that CabinetM did replace their CRM during this time period. We were able to combine our marketing automation and CRM and do a lot more,” she said. “So This led CabinetM to rethink the CRM category, taking into account all players that have entered the scene. So I do think it’s a functionality issue.

CRM 88
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How to craft a winning event strategy: A 7-step framework

Martech

Events have become more accessible in today’s digital world, with multiple channels and platforms available to promote and attract attendees. Leverage all channels From CRM to social media, ensure that all existing customer and prospect lists are scrubbed for accurate and up-to-date attendee information from at least the past three years.

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Bringing your ABM strategy to the world of CTV

Martech

Haeri says the option you choose should accommodate brand needs, including features such as user targeting, CRM list management, and campaign measurement. Regardless of which ABM platform you choose, it’s clear there are incredible opportunities for ABM marketers in CTV. ” Account-based marketing: A snapshot.

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The Marketing Executive's Playbook: How Marketers Can Work & Level-Up Like 500+ Leaders in 2023 [New Data]

Hubspot Marketing

Speaking of the importance of career development opportunities, we asked marketing leaders how marketers can make the greatest impact in their roles, the top skills marketers need, and how they can get promoted - so let’s take a look at the marketer’s career playbook.