Marketing Insider Group

OCTOBER 1, 2024

Customer relationship management (CRM) systems are everywhere, as the industry could be worth about $55 billion by the end of 2024. Most modern CRM systems have reporting and analytics features that help businesses extract meaningful insights from their data. What is CRM Reporting? What is CRM Analytics?

CRM 113

CRM Analytics Key Performance Indicator Transform 113

Martech

MAY 6, 2025

Heres the catch, though: if your CRM is cluttered with stale contacts, duplicate records and mismatched account info, all that data may be doing more harm than good. So before your next campaign underperforms or your next sales call goes sideways, its worth asking: Is your CRM quietly sabotaging your go-to-market strategy?

CRM 105

CRM Performance Marketing Marketing Strategy Product 105

Marketing Insider Group

DECEMBER 17, 2024

Customer relationship management (CRM) strategies and systems are excellent tools for modern businesses. By using CRM growth strategies in your business, you can take advantage of the potential of customer data, refine workflows, and create targeted strategies for meaningful interactions.

CRM 98

CRM Management Customer Analytics 98

Marketing Insider Group

FEBRUARY 10, 2025

Customer Relationship Management (CRM) systems automate part of the relationship-building process so businesses can build strong customer connections. This article examines the top CRM strategies that can transform customer retention efforts and set you up for success in 2025 and beyond.

CRM 94

CRM Customer Transform Customer loyalty 94

Hubspot Marketing

JULY 9, 2025

It‘s a lot, and traditional CRMs often don’t cut it for the unique challenges staffing professionals face daily. That's where specialized CRM software comes in. Something that might surprise you is that staffing agencies using integrated CRM systems can process way more leads and see much higher conversion rates.

CRM 70

CRM Transform Price User-Generated 70

Marketing Insider Group

FEBRUARY 5, 2025

Fortunately, CRM workflow automation can save you an incredible amount of time and money. Automating repetitive tasks within Customer Relationship Management (CRM) systems streamlines processes, reduces errors, and frees up valuable time for more strategic activities. What is CRM Workflow Automation?

CRM 67

CRM Transform Customer Journey Communications 67

Hubspot Marketing

JULY 9, 2025

This comprehensive guide examines the top CRM solutions tailored for government organizations, featuring detailed compliance analysis, security assessments, and real-world implementation examples. Table of Contents What is a CRM for government agencies? Best CRMs for Government at a Glance CRM Best For Key Features Pricing Free Trial?

CRM 80

CRM Transform Price User-Generated 80

Marketing Insider Group

JANUARY 29, 2025

CRM and marketing automation integration is a well-defined process that combines and improves the alignment between marketing and sales activities. In this article, we share what you need to know about CRM and marketing automation integration, key features, and proven implementation strategies for building lasting customer relationships.

CRM 70

CRM Transform Marketers Marketing 70

Martech

DECEMBER 6, 2024

While structured data has long been the foundation of CRM, unstructured datalike conversationsholds the key to deeper insights into customer sentiment, behavior, and intent, said HubSpot CEO Yamini Rangan in a company release. With Frame AI, we can bring these insights into the customer platform to help businesses grow smarter and faster.

CRM 121

CRM Communications Customer Product 121

Hubspot Marketing

JULY 8, 2025

That's where restaurant CRM software becomes your secret weapon. So, you'll need a good CRM that helps you turn first-time visitors into loyal regulars by tracking preferences, automating marketing, and creating personalized dining experiences. Let's look at the best restaurant CRM solutions available in 2025.

CRM 109

CRM Price Food Transform 109

Hubspot Marketing

JULY 8, 2025

Without the right CRM, you risk losing potential members, struggling with retention, and missing growth opportunities. This guide compares the top CRM solutions for fitness brands, featuring pricing breakdowns, key features, and implementation guidance. Table of Contents What is a CRM for fitness businesses?

CRM 110

CRM Transform Price Communications 110

Martech

NOVEMBER 11, 2024

Central to this is the execution team — a skilled group that includes UX designers, web experts, email marketers, social media strategists, CRM managers, campaign analysts and operational strategists. Key contributions: Managing day-to-day web content production to align with marketing objectives.

CRM 118

CRM Customer Journey Customer loyalty Management 118

Hubspot Marketing

JULY 12, 2024

After all, if you’re running a B2B product support forum you need a different tech stack than someone modding a Bluey fandom on TikTok, right? The good and the bad: “At HubSpot we run our Product Success community on Khoros,” says Jenny Sowyrda. I’m not even a little surprised. That said, there were pros and cons about this tool.

Management 115

Management CRM Price Analytics 115

Martech

MAY 13, 2025

Note: If youre curious about our use of capitalization in this article, the product, broadly speaking, is called GEMS. Using Gemini GEMS to improve your marketing and productivity This will open the Gem manager, which lists the Gems you created or recently used. Each model you build is called a Gem.) Processing.

Product 83

Product Key Performance Indicator User-Generated Marketing Automation Platform 83

Martech

OCTOBER 1, 2024

Yes Many early agents were legacy products re-launched under an AI banner, with almost everything in tech labeled as “AI” in 2023. The first file had CRM contacts in the following format: Sample data set generated from ChatGPT. I then constructed a different sample file that listed the product modules licensed by each account.

CRM 124

CRM User-Generated Marketing Automation Platform Marketers 124

Marketing Insider Group

SEPTEMBER 23, 2024

Quick Takeaways Marketing management software automates and simplifies tasks like campaign management, content creation, and data analysis, boosting productivity and saving time. These products include: Customer Relationship Management (CRM) systems to manage customer data and interactions.

Management 123

Management CRM Analytics Marketers 123

Martech

NOVEMBER 6, 2024

Step up live call productivity with AI-powered Copilot assistance. Updated CRM object merge behavior to be aware of. This efficient, on-the-go access streamlines their day-to-day lead management flows and boosts productivity. Seamlessly connect HubSpot tickets to Microsoft Teams. Quickly exclude records from active lists.

CRM 120

CRM Transform User-Generated Management 120

Hubspot Marketing

JULY 11, 2025

Managing customer relationships, responding quickly to outages, integrating billing systems, and maintaining regulatory compliance — a customer relationship management system (CRM) for utilities can make these things easier. In a recent study by Capterra, 45% of businesses said their sales revenue improved by using effective CRM software.

CRM 114

CRM Price Energy Communications 114

Martech

JULY 24, 2024

Also, you should aim to eliminate spreadsheets, especially if you have a great CRM. There are many different products that can be used, and you’ll have to find a balance between cost, features, reliability and ease of use. We’ll examine how you could use two different products: Zapier and Make. Create an account and log in.

CRM 123

CRM Marketing Automation Platform Analytics Place 123

Martech

AUGUST 12, 2024

website interactions, social media, email campaigns, and CRM systems) to create comprehensive customer profiles. cart abandonment, product views) to re-engage customers at critical moments in their journey. For example, if a customer frequently buys eco-friendly products, we can highlight similar products in their communications.

Customer 119

Customer B2C CMO Customer Journey 119

Martech

JULY 19, 2024

Can you think of a lot of companies that need a CRM or marketing automation platform today but don’t have one? Businesses are born, then they reach the point in their growth where they need a CRM. HubSpot was having a problem with customers downgrading their HubSpot product tiers (most likely to save money). AI innovation.

CRM 120

CRM User-Generated Marketing Automation Platform Retail 120

Martech

JUNE 19, 2025

LinkedIn Analytics, X Analytics, Facebook Business Suite), Google Analytics (using proper UTM tagging for social campaigns), CRM systems (integrating social lead forms). Where to find it: CRM systems (e.g., Where to find them: Your CRM system is essential for tracking the progression of leads through the sales pipeline.

CRM 88

CRM User-Generated Analytics Customer Acquisition 88

Martech

JULY 26, 2024

Conversion-focused product pages : Design product and service pages that are rich in detail, offering interactive demos, user reviews and case studies to facilitate informed decision-making. Compelling CTAs for decision : Design persuasive calls-to-action, limited-time offers and detailed product comparisons to drive conversions.

Transform 132

Transform Whitepaper Thought Leadership Customer Journey 132

Hubspot Marketing

APRIL 30, 2025

SEOs who want to serve buyers and sell products or services need to understand the buyer journey to effectively strategize content. Lets stick with the example of a buyer looking for a CRM. Theyve narrowed down their options and are looking for reassurance, offers, or reasons to choose your product or service.

SEO 125

SEO CRM User-Generated Education 125

Martech

JULY 29, 2024

For a jewelry brand, this could include high-resolution images of products, promotional videos, and marketing collateral. It’s where you build your online presence, including product pages, blog posts, and landing pages. This ensures that the content is visually appealing and consistent with the brand’s identity.

Management 122

Management eCommerce CRM User-Generated 122

The Marketing Operations Leader

JULY 1, 2025

Here are select projects worth walking through: 🔹 AI Readiness Assessment This project includes evaluating data quality, the state of your CRM, the maturity of your tech stack, and your team’s readiness to work with AI tools. 🔹 Structure Martech like a product The biggest shift was mindset.

CRM 130

CRM Marketers Marketing Shipping 130

Martech

AUGUST 12, 2024

The Sales Workspace unifies pipeline generation and deal-closing activities, allowing BDRs, Account Executives, and full-cycle reps to prioritize impactful sales actions without navigating across the CRM. By streamlining the calling process, sales and service teams can step up their productivity and reduce time spent on administrative tasks.

CRM 126

CRM Health User-Generated Transform 126

Martech

JANUARY 8, 2025

The fix Automate lead assignment in your CRM (think HubSpot, Salesforce or whatever youre using). Set up rules so leads are routed to the right person immediately based on location, deal size, product interest or any other criteria that make sense for your business. The fix Speed is everything here. The fix Streamline your tech stack.

CRM 127

CRM Customer Acquisition Analytics Communications 127

Martech

OCTOBER 22, 2024

Features include low code setup for branded storefronts and tools to manage products and prices. The following capabilities are now available: Not only fast launch of online storefronts, but storefronts with built-in CRM. Management of products, orders, customers, pricing and promotions in one place. Why we care.

eCommerce 121

eCommerce Transform CRM Price 121

Martech

MARCH 4, 2025

B2B tech marketing is shifting from a traditional, product-centric approach to a data-driven, AI-powered, customer-first model. Today, marketing is a core strategic pillar that shapes not just pipeline and revenue but also customer experience, product positioning and competitive differentiation.

Transform 127

Transform CRM Analytics User-Generated 127

Marketing Insider Group

JULY 30, 2024

Managing your data requires robust systems like CRM platforms to organize and analyze the information. Preference Centers: Some companies have online portals where customers can manage their communication preferences, product interests, and personal information.

Transform 124

Transform CRM Communications Management 124

Martech

JULY 1, 2025

Campaign planning in a vacuum Marketing teams often plan and execute campaigns in isolation, without much input from teams like sales, product or customer success. This results in campaigns that fail to align with sales goals, product launches or customer needs. Start with one upcoming, high-priority campaign.

Thought Leadership 97

Thought Leadership CRM Key Performance Indicator Marketing Automation Platform 97

Martech

DECEMBER 3, 2024

Existing martech giants like Adobe, HubSpot, Microsoft, Salesforce and SAS have aggressively integrated new AI capabilities into their products, leveraging both generative and traditional machine learning. It is replacing Salesforce and Workday with its own custom CRM and HCM applications using AI and composable cloud services.

CRM 132

CRM User-Generated Customer Management 132

Hubspot Marketing

MAY 30, 2025

When I started working with B2B companies, I quickly realized that understanding how your customers make purchasing decisions is just as important as knowing your product inside and out. It helps you identify opportunities to nurture leads and ultimately drive more product sign-ups. Usage: They use the product regularly.

CRM 119

CRM Customer Journey B2C Product 119

Hubspot Marketing

JUNE 23, 2025

The CRM with 20 years of experience has more proof of its brand value. And, when the product holds its own, your vibe, story, and the platforms you use set you apart. When I was at Drift, our product was a chatbot. You just need to get in front of the people who might buy your product. That message was clear.

Branding 122

Branding Inbound Marketing CMO CRM 122

MarketingOps

APRIL 3, 2025

5 Automation Plays to Supercharge Your Salesforce Data To harness the treasure trove of insights hidden in your CRM, your data must be accurate, consistent, and actionable. And your CRM is no different. Lets say your CRM has multiple entries for the same customer, each with slightly different details, like John Doe and John.

CRM 130

CRM User-Generated Marketing Automation Platform Management 130

Martech

FEBRUARY 17, 2025

Analyze market trends and customer data to inform product positioning. Collaborate with sales, marketing, and product teams to ensure alignment on GTM initiatives. Collaborate with product teams to enhance user experience and drive engagement. Technical proficiency: Familiarity with CRM systems (e.g., Google Analytics).

Customer Acquisition 118

Customer Acquisition CRM Marketing Automation Platform Analytics 118