Litmus

SEPTEMBER 25, 2024

Metrics to watch: Net Promoter Score (NPS), referral rate, user-generated content volume, social media mentions 8. By integrating insights from your CRM data , product feeds, and past interactions, you can craft content that aligns with each subscriber’s unique needs and lifecycle stage.

Management

Litmus

OCTOBER 16, 2024

For example, a clothing retailer might segment customers into “trendy teens,” “eco-conscious millennials,” and “luxury-seeking boomers.” Again, go back to your CRM data. Use dynamic content to personalize each email based on user data.

Health

Hubspot Marketing

DECEMBER 23, 2024

Table of Contents The State of AI and MarTech Today How to Implement AI Into Your Marketing Tech Stack Tips for Making the Most of AI in Your MarTech Operations The State of AI and MarTech Today We must accept that generative AI is becoming a core part of our organizations, integrated into almost every area. AI lends a hand of help here, too.

Transform

Litmus

OCTOBER 17, 2024

For instance, an eCommerce clothing retailer might recommend matching accessories or similar styles to previous purchases, making it easier for customers to find what they love. SurveyMonkey, for example, sends users an anniversary email when they reach their first year with the platform. What does that look like in action?

Email Marketing

Use Insider

SEPTEMBER 13, 2024

Email automation involves the creation of automated email journeys that trigger messages based on user actions or specific attributes and events. The essence of email automation lies in its ability to respond to user behavior dynamically, making your communication both relevant and timely.

Customer

Customers.ai

DECEMBER 24, 2024

Dynamic Ad Creation What it does : Automatically generate ads personalized to user actions, like featuring products they browsed or abandoned. Showing users content that feels relevant to them increases click-through rates and drives more sales. A Trustpilot user shared, The AI takes the guesswork out of campaign setup.

eCommerce

Martech

JULY 16, 2024

Sports, media, broadcast, shopping centers, retail, hospitality, CPG brands — any brand that has consumers at the heart of everything they do.” ” Another thing it does is encourage user-generated content, for example by inviting people to take branded selfies. ” Komo also isn’t just embedded in apps.

Customer

Martech

APRIL 3, 2025

Users can conduct large-scale outreach for newsletters, webinars, product updates, and promotions while tracking engagement within the CRM. This integration allows retailers to manage in-store advertising by planning, selling, trafficking, and measuring campaigns through a single system. Placements.io

User-Generated

Martech

MARCH 6, 2025

Features include AI-driven content creation, automated lead nurturing, predictive analytics, SEO and PPC automation, and CRM workflow integration. Branch updated its Performance offering, a privacy-focused attribution solution that tracks user journeys across web, app, and offline interactions for growth marketers.

CRM

Use Insider

AUGUST 5, 2025

Marketing teams in retail are busier than ever, juggling customer engagement, managing multi-channel campaigns, analyzing performance, and personalizing interactions across countless touchpoints. That’s where they need the power of retail marketing automation. That’s where they need the power of retail marketing automation.

Retail

Backlinko

MARCH 26, 2025

Search Network typically delivers higher-intent traffic but at higher costs since users are actively searching for specific terms. Display Network usually offers lower costs per click but may bring less immediate purchase intent since users aren’t actively searching. Even improving to a 7 saves you 28.6% on every click.

Price

Sprout Social

JULY 23, 2025

Affiliate marketing is a performance-based marketing strategy where businesses pay commissions to external partners (affiliates) for driving sales, lead generation or other desired conversions through their promotional efforts. This generates content that feels authentic—because it is. What is affiliate marketing?

Affiliate Marketing

SocialPilot

JUNE 18, 2025

Generate Quality Leads — Without Relying on Paid Ads Lead generation on social media is about attracting potential customers and guiding them into your sales funnel. While ads can help, many businesses generate quality leads organically with the right content, timing, and engagement from social media.

Real Estate

Martech

JULY 2, 2025

When it comes to data, marketers have focused primarily on the quality of the structured data in their CRM and marketing automation platforms over the past 15 years. Some platforms also included human-in-the-loop feedback cycles that ask users to help categorize feedback, particularly if there was additional context in the free text box.

Customer

Buffer Marketing

OCTOBER 28, 2024

The AI assistant helps you generate ideas, repurpose content, and edit posts to perfection. I even have a prompts category for ideas in case I get stuck (many of which came from Buffer's Creator Camp ) — but there's a nifty "generate ideas" button that can jumpstart your content creation. All in all, Predis.ai

Digital Marketing

Customers.ai

DECEMBER 4, 2024

Ecommerce marketers who want a tool that combines audience segmentation with automated lead generation. Ratings & Reviews: Customers rave about the tool’s ability to uncover hidden customer segments, with one user stating, “It’s like unlocking a secret map of my audience.” It’s my go-to for personalized campaigns,” says one user.

eCommerce

Campaign Monitor

MAY 27, 2025

5 (1000+ reviews) Mailchimp All-in-one marketing hub AI-powered content creation $13/month 4 (500+ reviews) ActiveCampaign Advanced automation Deep segmentation & CRM integration $15/month 4.5/5 5 (13K+ reviews) Constant Contact User-friendly email marketing Event management tools $12/month 4.1/5

eCommerce

SocialPilot

JUNE 19, 2025

Brands use carousels to break down complex ideas, showcase product benefits, or guide users through processes. End with a CTA: Invite users to comment, visit a link, or save the post. Tip: Use tools like Canva’s Magic Design or Visme to quickly generate carousel layouts with professional polish, even if you’re not a designer.

Thought Leadership

SocialPilot

JULY 20, 2025

The platform helps businesses build credibility by showcasing genuine customer feedback, empowering consumers to make informed decisions based on real user experiences. Businesses can share review generation forms or add a QR scanner to their feedback form. Let’s break down what people are actually saying: 1.

User-Generated

Use Insider

OCTOBER 25, 2024

The data sources can be both online and offline — like analytics tools, customer relationship management (CRM) systems, APIs, and PoS devices. Picniq : This travel brand used automated WhatsApp messages and journeys to recover lost revenue from browser abandoners and generate more return customers.

Customer Journey

Welcome Software

FEBRUARY 25, 2025

This can lead to frustration and inefficiency in trying to make sense of the data, especially when it’s coming from multiple sources (web analytics, CRM systems, social media, etc.). This delay in insight generation means brands may miss out on timely opportunities to connect with customers or address emerging trends.

Transform

Use Insider

AUGUST 6, 2025

Acting like 24/7 digital sales associates, they guide users from discovery to checkout, seamlessly, personally, and at scale. An AI shopping agent is autonomous software that helps users browse, compare, and purchase products of their liking with relative ease. AI Shopping Agents are redefining the ecommerce experience.

Shoppers

Welcome Software

DECEMBER 17, 2024

They can generate cohort-specific insights on the fly, dramatically reducing the time from question to insight. Email campaigns, CRM metrics, web behavior - analyze it all in one place, understanding true cross-channel impact. Want to know if your new feature drives subscription renewals? That insight is now at your fingertips.

Analytics

Campaign Monitor

MAY 30, 2025

5 (5000+ reviews) Brevo Budget-friendly marketing Generous free tier with CRM features Free; $9/month paid 4.5/5 5 (400+ reviews) MailerLite User-friendly interface Simple, clean UI with website builder Free; $10/month paid 4.6/5 5 (30+ reviews) Sender Small businesses Generous free plan with automation Free; $10/month paid 4.4/5

eCommerce

Campaign Monitor

MAY 30, 2025

Many users online have shared concerns about SendGrid’s interface and occasional deliverability challenges. We’ve tested 16 alternatives that might be a better fit with user-friendly interfaces, improved deliverability, and responsive customer support. (TL;DR)

eCommerce

Campaign Monitor

MAY 30, 2025

According to reviews online, Constant Contact users often struggle with its complex interface and limited automation features. 5 (1000+ reviews) Mailchimp Small businesses and beginners User-friendly interface with marketing CRM Free (paid from $13/month) 4.4/5

CRM

Use Insider

AUGUST 5, 2025

Five years back, online shopping had a linear routine: search on Google, skim a few review sites, compare options across open tabs, price check on retailer pages, and maybe complete the purchase. Agent One taps into an integrated loop of CDP, CRM, and real-time metadata. Consumers simply ask AI.

Customer

Campaign Monitor

MAY 30, 2025

While ActiveCampaign offers powerful automation capabilities, many online reviews suggest that users struggle with the platform’s complex interface, escalating costs, and limited features. 5 (5000+ reviews) Brevo Budget-conscious businesses Generous free plan with unlimited contacts Free plan, $9/month 4.5/5

eCommerce

Use Insider

JANUARY 20, 2025

For real examples of these templates in action, check out our case studies with: Clarins , which achieved a 45% increase in lead capture and identified 8500 new users. Highly targeted price drop alerts, appointment reminders, and cart abandonment messages for specific users. These can span across multiple SMS messages (e.g.,

Customer Journey

Campaign Monitor

MAY 30, 2025

According to online reviews, many users struggle with ConvertKit’s learning curve and limited customization. 5 (5000+ reviews) ActiveCampaign Businesses focused on sales automation Deep CRM integration and sales workflows $15/month 4.5/5 Ready to find your perfect email marketing match? (TL;DR)

Price

Campaign Monitor

MAY 30, 2025

From user-friendly interfaces to advanced segmentation and automation capabilities, these tools offer features that AWeber lacks. 5 (6000+ reviews) Brevo Budget-conscious marketers Generous free plan Free plan; paid from $9/month 4.5/5 5 (400+ reviews) MailerLite Beginners User-friendly interface Free plan; paid from $10/month 4.6/5

Price

SocialPilot

JULY 20, 2025

The platform helps businesses build credibility by showcasing genuine customer feedback, empowering consumers to make informed decisions based on real user experiences. Businesses can share review generation forms or add a QR scanner to their feedback form. Let’s break down what people are actually saying: 1.

User-Generated

SocialPilot

APRIL 10, 2025

High Pricing and Expensive Plans: Many users say that Trustpilots pricing is high, especially for small businesses. Verified User in Construction It is the most expensive review platform out there. Verified G2 Review Poor Customer Support: Users frequently mention slow response times and unhelpful customer service.

Management

SocialPilot

APRIL 28, 2025

Trustpilot Pricing Plan Pricing Users Allowed Enterprise Custom Unlimited Advanced $1,059/ month 20 user accounts Premium $629/ month 10 user accounts Plus $259/ month 3 user accounts Trustpilot Pricing: A Business-Specific Breakdown Trustpilots pricing structure is designed to scale with your business needs.

Price

Use Insider

JUNE 13, 2025

Generative AI has already permeated how individuals, teams, and companies work. Unlike traditional AI that waits for user prompts, Autonomous AI takes ownership of business outcomes with minimal human input. For example, if a user asks, “What are the best hiking boots for wet weather?”

Customer

Backlinko

MARCH 25, 2025

Monetization Potential (35% of Total Score) We evaluated earning potential by combining: Search volume relative to top niches (40% weight) Average cost-per-click rates (40% weight) User intent (20% weight)with commercial intent receiving higher scores Higher scores (more filled circles) indicate stronger monetization opportunities.

Real Estate

Campaign Monitor

MAY 30, 2025

After analyzing hundreds of online user reviews and testing various alternatives, we’ve found platforms that offer better deliverability, more intuitive automation, and stronger customer support. 5 (6000+ reviews) Brevo Budget-conscious marketers Generous free tier with multichannel capabilities Free plan, paid from $9/month 4.5/5

Price