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The Role of Reporting & Analytics in Modern CRM Systems

Marketing Insider Group

Customer relationship management (CRM) systems are everywhere, as the industry could be worth about $55 billion by the end of 2024. Most modern CRM systems have reporting and analytics features that help businesses extract meaningful insights from their data. What is CRM Reporting? What is CRM Analytics?

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How CRM Systems Help Improve SEO and Marketing Management

Marketing Insider Group

Combining CRM tools with SEO tactics greatly improves marketing efforts by interlinking customer data and digital optimization. CRM SEO integration strengthens both customer relationships and search engine strategies, so it’s the perfect time to learn how to use it. What is CRM SEO Integration?

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How to revamp your lead scoring strategy for 2025

Martech

Use demographic data to identify fit Beyond engagement, understanding demographic data is key in evaluating how well a lead aligns with your target market. Think of company attributes as your compass to determine if the lead’s organization aligns with your target market.

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5 best CRMs for ecommerce businesses in 2025

Hubspot Marketing

Modern ecommerce businesses need powerful CRM systems that can handle complex customer journeys, integrate with multiple sales channels, and provide actionable insights to drive growth. Table of Contents What is a CRM for ecommerce?

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How to Use HubSpot's Lead Scoring to Better Inform Your Marketing and Sales Teams

Lynton Web

Through this systematic approach, you create a framework that assigns point values to crucial pieces of criteria, properties, and behavioral actions that contacts take within your CRM. Understanding Score Properties and Thresholds When you implement lead scoring in HubSpot, each score type creates its property in your CRM.

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7 AI Automation Examples that Will Streamline Your Marketing Strategy

Hubspot Marketing

That information would then be sent to a CRM and would be used for target email campaigns that turn me into a new consistent customer. AI automation allows this process to be completed in seconds, saving marketers time and money. Now, you have some great examples of AI automation in AI.

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Are these email subject lines deceptive, clever copywriting or bad data at work?

Martech

Is it deceptive marketing, good copywriting or CRM gone rogue? Emails like this might indicate problems with your CRM platform. If you send emails with subject lines like these, each one can chisel away at your brand’s equity with its target markets. However, I’m not a typical customer. Not so much.