Welcome Software

NOVEMBER 17, 2022

With Optimizely’s experimentation platform on Google Cloud’s trusted, secure and scalable infrastructure, you can unleash the potential of your digital marketing – market better together and build a culture of experimentation. Are you ready to unleash the potential of your digital marketing?

Customer Acquisition 40

Customer Acquisition eBook Communications Digital Marketing 40

Welcome Software

NOVEMBER 17, 2022

Key performance metrics often relate to things such as: Increasing monthly recurring revenue generation (with better-performing digital content). Improving customer retention/conversions. Decreasing customer acquisition costs. Are you ready to unleash the potential of your digital marketing?

Customer Acquisition 40

Customer Acquisition eBook Communications Digital Marketing 40

Rock Content

AUGUST 25, 2023

You should regularly roll out: eBooks Long-form articles Case studies Whitepapers Emails Webinars Podcasts You’ll also want to use social media posts to promote your content and keep it in front of all the stakeholders. Start by creating eBooks, case studies, white papers, and other content for your website.

Marketing Strategy 52

Marketing Strategy Whitepaper Content Marketing B2C 52

Unbounce

OCTOBER 24, 2023

/ Digital marketing SaaS marketing strategies: The ultimate guide to market your SaaS product By Karine Bengualid. Choose the best inbound marketing channels Once you’ve dug deep to learn who your ideal customers are, it’s time to discover where they hang out online and are most likely to engage with your brand.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Scoop.it!

DECEMBER 29, 2022

Do you know why they call customer acquisition a journey? Because it is an actual journey, traversing the lead stage to the paying customer stage. . You have audiences distributed across every stage of this customer journey, represented by a marketing funnel.

Entertainment 84

Entertainment Customer Journey Education Customer Acquisition 84

Rock Content

APRIL 15, 2024

Examples include, but are not limited to, blog posts, how-to videos, case studies, ebooks, and whitepapers. Why content marketing is vital for SaaS “SaaS content marketing strategies, when done right, can deliver your voice loud and clear right at the eye of that storm.

Marketing Strategy 52

Marketing Strategy Content Marketing Thought Leadership Key Performance Indicator 52

Unbounce

OCTOBER 24, 2023

Offering free resources, like ebooks, templates, freemiums, or free trials allows potential customers to experience the value of your product first-hand prior to committing to a monthly or annual subscription. With this information in hand, you can design SaaS digital marketing campaigns around each channel.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

OnPassive Marketing

MAY 18, 2022

Inbound marketing is a process of attracting, engaging, and converting leads and customers through digital channels by providing valuable content. Inbound marketing can also help you increase revenue and decrease expenses. Why Inbound Marketing Is Essential For Sustainable Business Growth. Provide Valuable Content.

Inbound Marketing 65

Inbound Marketing Non-Profit Traditional Marketing Customer Acquisition 65

Neil Patel

DECEMBER 18, 2018

From Facebook to Google, marketing is continually changing and getting harder. You can experiment, run tests, but digital marketing isn’t as easy as it used to be. It’s become so much easier and cheaper to build companies that the majority of the money is spent on customer acquisition.

eBook 111

eBook User-Generated PR SEO 111

Hubspot Marketing

JANUARY 7, 2024

Digital Marketing Digital marketing refers to marketing through digital channels like search engines, websites, email, and mobile apps. In the last 30 years, the rise of the internet, smartphones, and big data has completely changed the way companies market and promote their products and services.

Copywriting 109

Copywriting CMO PR Social Media Marketing 109

Rock Content

SEPTEMBER 20, 2023

Examples of content types to consider using include: Blog posts Videos Social media postings Interactive content eBooks Webinars Demos Free trials 6. Collaborate with Sales and Customer Service Teams Marketing doesn’t work in a vacuum, and with a launch, you want everyone to be on the same page. Customer lifetime value.

Marketing Strategy 69

Marketing Strategy Customer loyalty Key Performance Indicator Marketing 69

CXL

JUNE 2, 2022

Account-based marketing is an extremely targeted approach (one-to-one rather than one-to-many), so it usually has a much higher customer acquisition cost (CAC). Even a small degree of personalization can capture attention and improve the efficacy of your digital marketing ads. Touch 3: Marketing email.

eBook 83

eBook Marketing Marketers Inbound Marketing 83

Rock Content

APRIL 21, 2020

Content marketing keeps this customer engaged with your brand and allows the availability of various types of after-sales content, such as newsletters, which reinforce long-term loyalty. Reduces Customer Acquisition Cost (CAC). How to build a strategic content marketing? Content marketing is more than writing.

Content Marketing 52

Content Marketing Whitepaper eBook Non-Profit 52

Hubspot Marketing

MARCH 18, 2020

Digital Marketing Specialist. Customer-facing roles, then, will onboard customers, source and contact them, and identify and ease pain points they might have in their journey. Lead Acquisition Specialist. Customer Acquisition Specialist. Content Acquisition Manager. Acquisition Editor.

Inbound Marketing 122

Inbound Marketing SEO Transform Communications 122

Rock Content

OCTOBER 13, 2020

In competitive markets, it is common to see CMOs investing too much in attracting new leads to reach their conversion goals. Yes, keeping new clients coming is crucial in any Digital Marketing strategy. But customer loyalty is the key to reach sustainable growth in any business. So here’s a list of the main ones!

Customer loyalty 59

Customer loyalty Customer Branding Shipping 59

Rock Content

APRIL 27, 2020

Digital Marketing is, definitely, the main ally of companies that seek to increase their results on the Internet. In this way, you can customize the consumer experience, which is a critical factor in conducting a long and profitable relationship. Customer Acquisition Cost reduction. Provide after-sales.

CRM 61

CRM Customer Acquisition User-Generated Marketing 61

Unbounce

MAY 1, 2024

This is the essence of A/B testing in the digital marketing world—except the flavors are your landing pages , emails , and ads , and the stakes are whether or not you can hit your marketing goals. Problem : The digital marketing realm is awash with opinions on the “ideal” button color—green, red, pink, you name it.

Gen Z 59

Gen Z Shoppers Fashion Transform 59

CXL

MAY 27, 2022

an ebook); Then you blast them with sales messaging (e.g., However, due to B2B market saturation, customer acquisition costs are rising ; this digital marketing strategy of giving a little and getting a lot no longer works. email, ads, retargeting, etc.)

User-Generated 103

User-Generated Whitepaper eBook CRM 103

Exposure Ninja

OCTOBER 16, 2023

Traditional Marketing Traditional marketing is any marketing that takes place offline, for example, in newspapers, magazines, posters, flyers, billboards, TV, radio and at events. Outbound Marketing Outbound marketing is where you make first contact with consumers.

PR 52

PR Marketing Marketers User-Generated 52

CXL

MAY 27, 2022

For example, a marketing agency creating an ebook on “SEO for beginners” may attract 500 leads, a win for marketing. But how many of these leads are marketing qualified leads (MQLs) and how many are people with no buying authority looking to learn a bit about SEO?

Management 79

Management User-Generated CRM Inbound Marketing 79

CXL

FEBRUARY 3, 2022

Traditional marketing efforts tend to be directed at the top of the funnel (brand recognition, recall, etc.). As such, successful growth marketers must have a broad understanding of a variety of digital marketing strategies and tactics. Paid social: Turning marketing dollars into users. How do people discover you?

Retail 85

Retail Traditional Marketing User-Generated Customer Journey 85

Customers.ai

JANUARY 26, 2024

And it’s technology like marketing automation and machine learning that’s made this possible. How many digital marketers out there have gasped upon your first overview of the budget allocated to conferences and travel? How do B2B marketers measure the ROI of their tools? I certainly have, multiple times.

CRM 111

CRM User-Generated Analytics Marketing 111

Rock Content

JANUARY 27, 2021

Another measurement you can make relates to return on investment ( ROI ), especially in Digital Marketing. But you won’t be tracking all data for marketing analysis — just what is generated by your marketing channels. For example: download an ebook; watch a video (play, pause); scroll the page; click on an image.

Analytics 105

Analytics Marketing Strategy Marketing Marketers 105

Marketing Insider Group

AUGUST 30, 2019

The majority of outsourced marketing efforts are executed via retainers, according to the 2019 B2B Marketing Mix Report. 1 More and more companies are taking advantage of retainers, recognizing that the nature of most digital marketing programs is long-term and ongoing. Spend 10% of Revenue on Marketing.

Marketing Strategy 40

Marketing Strategy Marketing Marketers Whitepaper 40

Marketing Insider Group

MAY 11, 2020

Take this one step further, from providing value to your buyer to providing value to society, and you’ve landed on the future of content marketing – purpose driven brands. Where content stands out is that a brand owns the distribution channels – the website, the in-person events, the social media profiles, the eBook series.

Content Marketing 62

Content Marketing Thought Leadership eCommerce Marketing 62

Marketing Insider Group

FEBRUARY 13, 2023

B2B marketing is used by companies trying to sell products and services to other companies. Some of the most common B2B companies include: Marketing Agencies. As more and more companies take their business online, digital marketing is key to generating revenue. Whitepapers, Ebooks & Infographics.

B2C 113

B2C Whitepaper Marketing Marketers 113

Marketing Insider Group

AUGUST 30, 2019

The majority of outsourced marketing efforts are executed via retainers, according to the 2019 B2B Marketing Mix Report. 1 More and more companies are taking advantage of retainers, recognizing that the nature of most digital marketing programs is long-term and ongoing. Spend 10% of Revenue on Marketing.

Marketing Strategy 8

Marketing Strategy Marketing Marketers Whitepaper 8

Hubspot Marketing

AUGUST 9, 2018

Digital Marketing. Digital marketing refers to marketing through digital channels like search engines, websites, email, and mobile apps. Email marketing utilizes a single channel to reach current and potential customers through creatively-written emails and digital promotions.

PR 122

PR Marketing Marketers Non-Profit 122