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How to Create a Digital Marketing Strategy (7 Steps)

Sachs Marketing Group

Creating a digital marketing strategy involves identifying your audience, defining your objectives, evaluating competitors, and determining your marketing channels. This is where a well-crafted digital marketing strategy comes in. What is a Digital Marketing Strategy?

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Marketing to millennial homeowners: A guide for home services providers

Faraday

Millennials in particular have made their mark on the real estate business, as they now make up the largest share of home buyers in the country, according to the National Association of Realtors. Find millennial homeowners on the right channels Millennials are a digitally native generation.

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By the numbers: Diversity and inclusion are good business

Martech

The benefits of diversity and inclusion can be seen in stock and revenue performance, hiring and retention, and customer acquisition and loyalty. A diverse marketing organization aids access to diverse markets. Get the daily newsletter digital marketers rely on. Audience acquisition and loyalty.

Gen Z 113
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The B2B case for retention marketing: 7 key tactics

Martech

The massive transition to digital marketing and the increased buyer preference for digital communication channels have inexorably pulled marketing into some of the roles traditionally occupied by sales. Millennials and Gen Z are rapidly entering the B2B buying group. This last one is a biggie.

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From Likes to Bookings: Strategies for Successful Hotel Social Media Marketing

SocialPilot

Particularly Gen Z and millennials, a whopping 60% and 40%, respectively, turn to social media for travel planning. So, if you want to attract more guests to your hotel, strategic social media marketing is key. SocialPilot: Measure the Success of Your Social Media Marketing Social media marketing is a multifaceted endeavor.

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What is Digital Marketing: The Ultimate Online Marketing Guide

Rock Content

Companies have swarmed the internet in recent years to take advantage of this, a strategy known as Digital Marketing. Now you may have heard of Digital Marketing along with various other hype words in seminars and other marketing-related events. This guide will go over: What is Digital Marketing.

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What is Content Marketing, Really? (And Other Content Questions Answered)

Marketing Insider Group

Much of it has to do with a changing B2B buyer (millennials now account for 73 percent of the B2B buyer group ). They are digital natives and enjoy the convenience of buying online and look for content to support their buying decisions. That’s content marketing. Who needs to worry about content marketing?