Martech

JUNE 25, 2025

Streamline, save time, boost ROI When demand generation and brand awareness work together, your marketing becomes more effective and easier to manage. Demand generation drives interest and turns prospects into customers, while brand awareness builds trust and recognition for lasting relationships. Want to make this seamless?

Branding 75

Branding eBook Key Performance Indicator Transform 75

Buffer Marketing

MARCH 5, 2025

If you’re a social media manager for a business, find out your business goals for the quarter or year. Are you focusing on customer acquisition? Or do you want to retain existing customers? Once you set your goals, it’s best to convert them into KPIs or key performance indicators.

Social Media Marketing 119

Social Media Marketing Marketing Strategy Marketing Marketers 119

Lynton Web

JANUARY 27, 2025

Without clear visibility into lead management and distribution, franchises risk missing crucial opportunities and losing valuable insights that drive growth. Understanding these key advantages will help you build a reporting strategy that drives meaningful results across your organization so let's look at this more closely.

Transform 52

Transform Key Performance Indicator Health Customer Acquisition 52

Hootsuite

JULY 15, 2025

Get a free social media report template to easily track and measure performance against your KPIs. Social media KPIs (key performance indicators) are numbers that help you measure how well your social media strategy is working. I spoke to Haily Moulton , Social Media Manager at Webflow, to find out what really works.

Analytics 63

Analytics Key Performance Indicator Marketing Marketers 63

Lusha

NOVEMBER 18, 2024

Key roles in a RevOps team typically include: RevOps Manager/Director : The leader who sets the overall strategy, aligns teams, and makes sure RevOps initiatives are successful. Sales Operations Specialists : Focus on improving sales processes, managing sales technology, and helping sales teams reach their targets.

CRM 40

CRM Marketing Automation Platform Key Performance Indicator Customer Journey 40

Vertical Response

JUNE 4, 2025

A decline in customer interaction is a red flag that signals your brand might be losing relevance in the market. When customers feel disconnected, their loyalty diminishes, and they may start seeking alternatives. Tackling these issues is vital for effective brand management and decision making. Consistency is key.

Branding 59

Branding Customer Customer loyalty Email Marketing 59

DirectMail2.0

MARCH 26, 2025

This webinar is an exclusive deep dive into “Delivering Performance: Direct, Digital, and the Dynamics Shaping the Future of Omnichannel Marketing,” the latest white paper from Winterberry Group and the United States Postal Service.

Whitepaper 52

Whitepaper Direct Mail Marketers Marketing 52

Lusha

NOVEMBER 18, 2024

Define the activities, goals, and key performance indicators (KPIs) for each stage. Detailed Buyer Personas: Create in-depth profiles of your ideal customers. These tools can include: Content Management Systems: Organize and share sales materials, making them easy for your team to access.

CRM 40

CRM Price Transform Communications 40

Marketing Insider Group

APRIL 29, 2024

Here at Marketing Insider Group, we know the power of a solid customer acquisition strategy. But, when it comes to customer acquisition, the first thing you need to understand is this: There’s no one-size-fits-all approach. You’re the detective uncovering what makes your potential customers tick. Think again!

Customer Acquisition 124

Customer Acquisition Customer Key Performance Indicator Transform 124

Rock Content

JANUARY 20, 2021

In Digital Marketing , there are few numbers more important than your Customer Acquisition Cost (CAC). The Customer Acquisition Cost is a benchmark number used to establish how effective your marketing efforts are and, therefore, is a very important number to know by heart. How to reduce Customer Acquisition Cost numbers?

Customer Acquisition 83

Customer Acquisition Customer Inbound Marketing CRM 83

Hubspot Marketing

SEPTEMBER 29, 2022

Reviewing performance through key performance indicators (KPIs), tells your team when you've met the mark or fallen short. Types of Key Performance Indicators. For example, this post on sales metrics outlines over 140 metrics that one sales manager might track in a month. KPIs vs. Metrics.

Key Performance Indicator 145

Key Performance Indicator Customer Acquisition User-Generated Health 145

Martech

OCTOBER 19, 2023

About 90% of sales and marketing professionals understand that uniting their efforts positively impacts customer experience, according to a LinkedIn report. To bring every team on the same page, the right key performance indicators (KPIs) should be in place. Customer acquisition cost (САС). New revenue.

Product 135

Product Customer Acquisition Key Performance Indicator Customer Journey 135

Rock Content

MAY 11, 2024

In Digital Marketing , there are few numbers more important than your Customer Acquisition Cost (CAC). The Customer Acquisition Cost is a benchmark number used to establish how effective your marketing efforts are and, therefore, is a very significant number to know by heart. What is Customer Acquisition Cost (CAC)?

Customer Acquisition 52

Customer Acquisition Customer CRM Key Performance Indicator 52

Adobe Experience Cloud Blog

JUNE 1, 2012

Growth Fusion is a boutique integrated marketing agency with a strong focus on ROI-driven Customer Acquisition and Demand Generation. Marketo’s recent acquisition of Crowd Factory is a good example of how the sophistication of automated B2B marketing campaigns will continue to increase the impact of social media.

Key Performance Indicator 126

Key Performance Indicator Customer Acquisition Social Media Marketing Marketing Automation Platform 126

Neil Patel

JULY 27, 2021

It helps you maximize your potential and, ultimately, your profits by: targeting the right audience crafting personalized content and messaging leveraging the right platforms and tools reducing your customer acquisition costs (CAC). Determine important key performance indicators (KPIs) to measure progress.

Customer Acquisition 145

Customer Acquisition Key Performance Indicator Advertising Advertisers 145

Sprout Social

SEPTEMBER 19, 2023

Marketing BI metrics like conversion rate, cost per conversion, return on ad spend, customer acquisition rate and marketing-sourced revenue demonstrate the throughline from your campaign efforts to your company’s bottom line. As Feldman puts it, “If you’re working with stale data, then you’re not actually working off of marketing BI.”

Customer 142

Customer Customer Acquisition Key Performance Indicator Customer Journey 142

Marketing Insider Group

SEPTEMBER 9, 2020

Here are some foundations of marketing metrics – key performance indicators (KPIs) used to measure marketing projects’ effectiveness. Customer Acquisition Cost (CAC). The CAC looks at how much it costs to convert a lead into a customer. Qualified Lead Rate. Return on Marketing Investment (ROMI) .

Thought Leadership 128

Thought Leadership Customer Acquisition Key Performance Indicator Price 128

Adobe Experience Cloud Blog

APRIL 17, 2014

This sort of proactive air cover establishes a common definition of marketing success defined by key performance indicators (KPIs). Change management can be intimidating, and adopting marketing automation is definitely a process. The best way to manage the transition is to be organized, proactive, and metrics-obsessed.

Key Performance Indicator 125

Key Performance Indicator Thought Leadership Customer Acquisition CRM 125

Martech

JUNE 24, 2024

Technological Expertise: Digital experience transformation heavily relies on leveraging technology to enhance customer interactions and streamline processes. Strategic capabilities related to technology, such as IT infrastructure, software development, and data management, are essential for implementing digital solutions effectively.

Transform 111

Transform CMO Key Performance Indicator Customer loyalty 111

SMA Marketing

JANUARY 11, 2024

CMS The first one we will look at is CMS, which stands for content management system. A content management system is what it sounds like. It’s a system that manages your content, like WordPress. You put in blog posts and website pages and can access and manage your content without messing with any website code.

Digital Marketing 98

Digital Marketing COS Key Performance Indicator CRM 98

Martech

FEBRUARY 19, 2024

Customer relationship management (CRM) and marketing automation platforms (MAPs) are two of the foundational elements of modern martech stacks. This personalized communication helps improve engagement and build stronger relationships with customers and prospects.

CRM 124

CRM Customer Journey Key Performance Indicator Marketing Automation Platform 124

Marketing Insider Group

SEPTEMBER 1, 2020

These are much more closely aligned to customer behavior, and are often measured via Customer Acquisition Cost , Pipeline , Revenue , Customer Retention , Churn etc. Or they may pick individual or manager-level goals instead of team goals. Business Outcomes : the impact of marketing on the business.

Key Performance Indicator 126

Key Performance Indicator Marketers Marketing Customer Acquisition 126

Neil Patel

OCTOBER 21, 2021

The first step to future campaign planning is to look at the previous quarter’s performance. Using Key Performance Indicators (KPIs) and metrics, you can gain a deeper understanding of the success of previous campaigns. You can manage these steps in a spreadsheet, though many project management platforms exist.

Key Performance Indicator 141

Key Performance Indicator Advertising Advertisers Customer Acquisition 141

Martech

OCTOBER 7, 2022

Customer journey orchestration (CJO) is supported by many platforms in addition to a single CJO application. Orchestration requires that omnichannel content management, customer data, testing and personalization, as well as analytics and reporting platforms are aligned. Content management. Get MarTech! In your inbox.

Customer Journey 103

Customer Journey Customer Key Performance Indicator Customer Acquisition 103

Martech

JANUARY 30, 2022

Start with a comprehensive self-assessment of your organization’s business needs, staff capabilities, management support and financial resources. Explore platform capabilities from vendors like Blueconic, Tealium, Treasure Data and more in the full MarTech Intelligence Report on customer data platforms. Do we have management buy-in?

Customer 98

Customer Key Performance Indicator Transform Customer Acquisition 98

Hubspot Marketing

NOVEMBER 1, 2022

That can be a difficult question to answer — which is why it's critical you know your key performance indicators (KPIs) to: a) measure the success of your program, and. CAC (customer acquisition cost) : Track this over time. But customer retention isn't always easy.

Key Performance Indicator 133

Key Performance Indicator Customer Acquisition Marketers Marketing 133

Litmus

SEPTEMBER 25, 2024

These KPIs (key performance indicators) give you a clear view of what’s working, what needs tweaking, and where to double down. Improving customer retention is a top goal for over a third of marketers , but surprisingly, it didn’t rank in the top five for importance. What is an example of customer lifecycle marketing?

Management 82

Management Marketers Marketing CRM 82

Sprout Social

MAY 24, 2022

How to measure paid, owned and earned media performance. Key performance indicators largely depend on the tactics at play. Here are some reporting tips, plus sample metrics you can use to measure performance: Photo credit: Codesign. Metrics for tracking paid media performance. Customer acquisition cost.

Key Performance Indicator 120

Key Performance Indicator Transform Communications Customer Acquisition 120

Marketing Insider Group

JUNE 25, 2024

There are several types of MarTech tools that marketers commonly use: Customer Relationship Management (CRM): These tools help manage interactions with current and potential customers, offering insights into customer behavior and helping to improve relationships and sales.

Key Performance Indicator 105

Key Performance Indicator Customer Acquisition Analytics CRM 105

Sprout Social

MARCH 15, 2017

As social media marketers, it’s easy to get caught up in the fun, creative work of managing a great social media campaign. From tracking how your networks look to social media KPIs (key performance indicators) like engagement rates and follower counts, every section has its purpose.

Key Performance Indicator 111

Key Performance Indicator Social Media Marketing Analytics Customer Acquisition 111

Sprout Social

JULY 14, 2023

This cooperation ensures that the lead management process is seamless. Target customers receive coherent and personalized messaging through their preferred channels. That is, increasing revenue generation and customer acquisition. Marketing content tailored to the buying journey resonates with prospects.

Key Performance Indicator 98

Key Performance Indicator Marketers Marketing Communications 98

Lynton Web

OCTOBER 9, 2023

Assessing Performance Metrics First things first, look at your numbers. Look at KPIs like lead generation, conversion rates, and customer acquisition costs. Customer Acquisition Cost: Is the cost of acquiring a new customer reasonable? How does it compare to the lifetime value of a customer?

Customer Acquisition 64

Customer Acquisition Key Performance Indicator Communications Marketing 64

Duct Tape Marketing

SEPTEMBER 4, 2023

By breaking down the annual goals into smaller, manageable chunks, you keep the focus sharp and make progress more measurable. Key Performance Indicators (KPIs) are the specific metrics that are closely tied to your business's revenue and profit growth.

Key Performance Indicator 71

Key Performance Indicator Customer Acquisition Marketing Strategy Management 71

Orbit Media Studios

JANUARY 26, 2022

Define Your Key Performance Indicators (KPIs). This comes in the form of key performance indicators (KPI). Note how that number correlates to big business goals like revenues, profits, and cutting customer acquisition costs. Re-focus your marketing efforts on that ideal audience.

Marketing Strategy 69

Marketing Strategy Key Performance Indicator Marketers Marketing 69

Rock Content

MAY 13, 2020

The operation needs a qualified team, specific tools, and strong management to work. To better understand the results, you need to define Key Performance Indicators (KPIs). The main are: high-cost; one way communication; adblocking. Besides, the company must know the cost may raise during the campaign.

Outbound Marketing 90

Outbound Marketing Inbound Marketing Telemarketing Key Performance Indicator 90

Martech

MARCH 26, 2024

For this prompt, try selecting the Marketing Manager persona. As an expert in small-to-medium retailers, I can provide guidance on social media posting frequency and key performance indicators (KPIs) for the marketing team. Increasing reach can help expand your brand’s awareness and attract new customers.

Key Performance Indicator 60

Key Performance Indicator Retail Customer Acquisition User-Generated 60

CXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Digital Marketing 88

Digital Marketing Customer Acquisition Analytics Non-Profit 88