Backlinko

FEBRUARY 7, 2025

He explains how he uses platforms like G2 and Trustpilot to capture the voice of the customer: “Monitoring customer reviews highlighted how a competitor’s customers complained about hidden subscription fees. This insight led us to emphasize transparent pricing in our marketing campaigns.

Price 101

Price Customer loyalty Food Market Research 101

Businesses Grow

FEBRUARY 6, 2023

Create a mindmap for a product introduction Richard Bliss of BlissPoint Consulting offered this idea: I asked it to create a text-based mindmap on what I need to do to promote an old product into a new market. ChatGPT for marketing research Let’s say we want to extend our electric bicycle operations to Europe. Kalkhoff 2.

Customer Acquisition 145

Customer Acquisition User-Generated Marketers Marketing 145

Businesses Grow

AUGUST 14, 2023

Moderate marketing efforts by bicycle manufacturers and retailers. Increased marketing and awareness campaigns by bicycle manufacturers and environmental organizations. Why not use it to enter new markets and develop international relationships?

Manufacturing 98

Manufacturing Automobile Fashion User-Generated 98

Rock Content

SEPTEMBER 20, 2023

When to Create a Go-to-Market Strategy With any launch, you need a go-to-market strategy, regardless of whether you are a new entrepreneur, a start-up, or an already established company. Examples of when you need a GTM strategy include: Launching a completely new product or service. Customer lifetime value.

Marketing Strategy 95

Marketing Strategy Customer loyalty eBook Marketers 95

CXL

JUNE 2, 2022

Account-based marketing is an extremely targeted approach (one-to-one rather than one-to-many), so it usually has a much higher customer acquisition cost (CAC). Take Engagio (now part of Demandbase ), who manufactured individual bobblehead models of the relevant leaders at key accounts as part of their ABM strategy.

eBook 83

eBook Marketers Marketing Inbound Marketing 83

CXL

JUNE 2, 2020

A long time ago, toothpaste manufacturers competed on only a few dimensions, like “freshens breath” and “fights cavities.” The customer experience is how customers perceive their interactions with your company. Most companies focus on customer acquisition, not providing the best experience. They will catch up.

Price 135

Price Manufacturing Email Marketing Branding 135