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How to Create a Digital Marketing Strategy (7 Steps)

Sachs Marketing Group

Creating a digital marketing strategy involves identifying your audience, defining your objectives, evaluating competitors, and determining your marketing channels. You should also outline your content strategy, set up reporting tools to track performance, and delegate responsibilities to your team.

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The B2B case for retention marketing: 7 key tactics

Martech

Instead, B2B retention requires a laser focus on the core business, meeting customer expectations consistently, penetrating existing accounts further and monitoring any changes closely as signals for proactive outreach. Millennials and Gen Z are rapidly entering the B2B buying group. This last one is a biggie.

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Education as a Marketing Strategy: 8 Brands Doing Online Classes and More

Content Marketing Institute

Renasant Bank: Marketing strategy takes step above boring classes. It’s a key market for us. The millennial market is really who banks like ours are looking to connect with.”. And the new customer acquisition rate increased by 22.5% Cover image by Joseph Kalinowski/Content Marketing Institute.

Education 101
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Why Social Shopping Could be the Future of E-Commerce [Top Trends & Data from 500+ Social Commerce Pros]

Hubspot Marketing

Within Gen Z, Millennials, and Gen X, social media is the preferred channel for product discovery. This effect is also what HubSpot calls inbound marketing : “Once you attain enough customers and delight them, they can keep your flywheel spinning by promoting your organization and bringing new customers to you.

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The New Focus on Retention Marketing

Marketing Insider Group

In a survey of over 7,000 consumers across the US, UK, and Australia, 64% of customers stated that “shared values” was the primary reason they stayed loyal to a brand. They may also be easily lured away by a competitor with a flashy marketing campaign. Plan Your Retention Marketing Strategy Today. Source: [link].

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From Likes to Bookings: Strategies for Successful Hotel Social Media Marketing

SocialPilot

Particularly Gen Z and millennials, a whopping 60% and 40%, respectively, turn to social media for travel planning. So, if you want to attract more guests to your hotel, strategic social media marketing is key. This not only boosts their brand awareness but also encourages customer engagement, shares, and, ultimately, future bookings.

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What Is a Marketing Strategy?

Marketing Insider Group

Let’s start with what a marketing strategy is not: hiring someone to manage your social media accounts and upload TikToks. A marketing strategy defines how a business grows through reaching, converting and retaining new customers. Aligns your team to the business goals marketing can solve (more revenue).