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The B2B case for retention marketing: 7 key tactics

Martech

Buyers may place orders on their phones but still buy for their companies. Satisfying customer expectations is the foundational requirement for sustained business operations. Any dissatisfaction in product, service or overall experience creates an unbridgeable gap in retention efforts. McDonald’s phrase “Fries with that?”

Gen Z 121
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6 winning strategies to shorten your B2B sales cycle

Martech

As each day passes, customer acquisition costs rise while the likelihood of winning the deal diminishes. Identify your ideal customers precisely Developing a solid ideal customer profile (ICP) is your starting point for B2B marketing success. Verify your leads have the money for your product or service.

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Google Performance Max: Everything you need to know

Search Engine Land

Years ago, when working with retailers selling products from many different brands, you typically make a separate Shopping campaign for each brand. Targeting capabilities Keywords, audiences, and product feeds remain the backbone of campaign targeting. Performance Max can also analyze custom intent audiences you build from keywords.

eCommerce 140
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12 Niche Marketplaces to List Your B2B Services

Neil Patel

Niche marketplaces are unique marketplaces for businesses that want to sell their products and services. For B2B marketers looking to carve out spots in the B2B marketplace world, niche marketplaces offer ways to speak to new customers. On the business side, you can sell more products more efficiently. Streamlined Processes.