Use Insider

MAY 14, 2024

While acquisition marketing uses advertising, social media campaigns, and other promotions to attract new customers, retention marketing will rely on tactics like personalized marketing , loyalty programs, and top-notch customer service to keep existing customers on the hook. What are the benefits of retention marketing?

Customer loyalty 52

Customer loyalty Marketing Strategy Customer Acquisition Marketing 52

Martech

MARCH 1, 2024

Buyers may place orders on their phones but still buy for their companies. Satisfying customer expectations is the foundational requirement for sustained business operations. Any dissatisfaction in product, service or overall experience creates an unbridgeable gap in retention efforts. McDonald’s phrase “Fries with that?”

Gen Z 115

Gen Z Pharmaceutical Customer Acquisition Marketing 115

Search Engine Land

MAY 23, 2023

What products or services are you advertising? What makes your products or services unique? Other additions to Performance Max campaigns include an enhancement to the new customer acquisition goal and a re-engagement goal for Performance Max campaigns. Google AI will then start “learning about your brand.” New PMax Goals.

Customer Acquisition 90

Customer Acquisition Food User-Generated Advertising 90

Search Engine Land

SEPTEMBER 22, 2023

Keep your segments in place Similarly to audiences, when Google tells us to consolidate campaigns (which you should listen to an extent), there is still value in having some level of segmentation. Find a way to segment that works for you – be it profit margin, product type, price, etc. Get the daily newsletter search marketers rely on.

eCommerce 107

eCommerce Non-Profit Customer Acquisition Shoppers 107

Buffer Marketing

MARCH 5, 2024

  For one, the product is sold in a glass jar—delicate packaging that is more suited to retail than shipping. I predicted that was how thousands of customers (and their fur babies) would fall in love with our food.  How do you sell if your product is hidden somewhere on a bottom shelf?  

Shipping 84

Shipping Food Retail Customer Acquisition 84

Search Engine Land

MAY 15, 2023

After working on numerous audits, I found that most of them struggle with SEO issues that impact their customer acquisition costs and diminish revenues. Flawed SEO content strategy Before investing in SEO, most SaaS product marketing teams will start creating content based on the customer journey stages.

SEO 115

SEO Customer Acquisition User-Generated Customer Journey 115

Sachs Marketing Group

JANUARY 5, 2024

This extensive exposure accelerates customer acquisition and opens up new market opportunities, fueling swift business growth. This data-driven approach ensures efficient allocation of resources, maximizes ad performance and accelerates growth by continuously improving customer acquisition efforts.

Advertising 81

Advertising Advertisers Customer Acquisition User-Generated 81

Tiecas

MARCH 15, 2024

They don’t just understand your products or services; they grasp the nuances that truly matter to your target audience. An insightful place to start is with a comprehensive website audit. Focus on how inbound strategies generate leads with a lower acquisition cost than traditional outbound methods.

Transform 92

Transform Manufacturing Customer Acquisition Marketing 92

Adobe Experience Cloud Blog

MAY 7, 2021

Keeping teams motivated, productive , and empowered in their work can be difficult from afar but there are strategies you can put in place to support your team and ensure your business continues to run smoothly. The way we are currently working may be in place for some time so we have to embrace it and get on with it as best we can.

Management 169

Management Thought Leadership Customer Acquisition Communications 169

Vertical Response

MAY 3, 2024

Competitive pricing should account for competitor analysis and market positioning, while value-based pricing focuses on pricing products based on perceived value to the customer. It is the process of setting prices for products and services, inherently indicating the value placed on the brand, product, and customers.

Price 92

Price Shipping Promotion Customer Acquisition 92

Marketing Insider Group

OCTOBER 18, 2021

Customer acquisition is the lifeblood of any business. It’s also extremely competitive and more expensive than ever — customer acquisition cost (CAC) has increased more than 60% in just the past six years. Great content drives customer acquisition by building brand trust, an important motivator of purchase decisions.

Customer Acquisition 131

Customer Acquisition Content Marketing Customer Whitepaper 131

Businesses Grow

MARCH 11, 2024

And if they are relevant, their brand is heading in the right direction — a leading indicator of new product success and sales. Ideas and innovations Many brand communities put a premium on ideas for new products and innovations. For example, IKEA, Nike, and Lego all run large communities devoted to product development.

Branding 119

Branding Customer loyalty PR Influencer Marketing 119

Search Engine Land

AUGUST 24, 2023

It remains to be seen how impactful audience signals are in Performance Max campaigns, especially those with Shopping feeds, as the product feed attributes such as titles and descriptions are the primary targeting weapons. How about users who have bought your product but haven’t returned to buy again for X months?

eCommerce 92

eCommerce Advertising Advertisers User-Generated 92

Buffer Marketing

APRIL 25, 2024

  Meet your audience at the right moment Just like many other marketing channels, so much of the success we had with Perennial Pastures’ direct mail campaign came from hitting people at the right point in their customer journey.  But we’ve found the most success in using it for retargeting or retention.

Direct Mail 85

Direct Mail Branding Customer Acquisition Advertising 85

Hubspot Marketing

DECEMBER 3, 2019

We’ve touched on it already, but when it comes to daily challenges, customer acquisition is far and away the most commonly cited pain point. When asked what they dislike about the web design process, customer acquisition was again the most common reply. In essence, the ‘product’ that web designers sell is their time.

Customer Acquisition 139

Customer Acquisition Price Communications Management 139

Sprout Social

JULY 19, 2023

Why social video conversion rate matters Social media conversion rates help demonstrate the return of investment (ROI) of social media by connecting your team’s efforts to larger business initiatives like purchases, product launches, partnerships and customer acquisition. Consumers can spot a sales pitch from a mile away.

Customer Acquisition 89

Customer Acquisition Analytics Education Entertainment 89

Martech

AUGUST 6, 2021

Brand can be built utilizing podcasting, new video strategies and leveraging the media to place relevant news stories. When developing brand building techniques it all starts with the customer. Answer these key questions: Who is your customer? Customer relationship management and community. What is important to them?

Customer Acquisition 143

Customer Acquisition PR Shipping B2C 143

Hubspot Marketing

MAY 8, 2019

Your product or service most likely isn’t the best fit for your entire market, so it’s crucial to pinpoint the segment or segments of your market that benefit the most from your product or service. Pinpoint which segments of your market you want to capture. Determine how you’ll beat your competition.

Customer Acquisition 142

Customer Acquisition Energy Price Management 142

Rock Content

APRIL 8, 2023

Some examples today include: Interactive marketing content: Interactive marketing content allows customers to interact with your product or service. The goal of this type of content is to help create a buyer persona, give a personalized experience, and bridge the gap between the customer and your product.

Logistics 85

Logistics CRM Customer Acquisition Marketing Strategy 85

Customers.ai

APRIL 18, 2024

Once active, this pixel starts identifying valuable customer data, such as page views, session duration, and specific interactions, without falling prey to common blockers like ad blockers or privacy filters. Create Targeted Retargeting Campaigns One of Restore’s most powerful applications is in driving retargeting efforts.

Key Performance Indicator 64

Key Performance Indicator Transform Advertising Advertisers 64

Hubspot Marketing

APRIL 5, 2023

Demand generation captures the umbrella of marketing programs that get customers excited about your company’s product and services without trying to explicitly sell to them. With this method, marketing teams are placing a bet on their ability to use behavioral data and intent signals to predict the right sales triggers.

Inbound Marketing 121

Inbound Marketing Whitepaper Real Estate Non-Profit 121

Litmus

MAY 26, 2022

As marketing leaders, many of us place high value on our organization’s ability to deliver personalized and contextually relevant customer experiences—in email and other marketing channels. We’re now architects of the customer experience, and tasked with nurturing those relationships. Retention is key to revenue.

Customer 95

Customer Customer Acquisition Marketing Marketers 95

Neil Patel

AUGUST 17, 2021

You’re trying to ensure your ideal customers have the right impression of your brand. You want them to associate your company with a particular product or type of service. On the one hand, loyal, happy customers will promote you to their friends and family, which brings you more customers in the long run.

Branding 145

Branding Customer Acquisition Customer loyalty User-Generated 145

Search Engine Land

SEPTEMBER 12, 2023

Years ago, when working with retailers selling products from many different brands, you typically make a separate Shopping campaign for each brand. Targeting capabilities Keywords, audiences, and product feeds remain the backbone of campaign targeting. Performance Max can also analyze custom intent audiences you build from keywords.

eCommerce 137

eCommerce Retail User-Generated Advertising 137

Adobe Experience Cloud Blog

DECEMBER 3, 2019

Between the two, there’s an almost endless number of places for branded videos to go wrong. Some, hoping to spur product sales, use performance video content to encourage click-throughs from social sites. Sound chosen before the video is shot can seem out-of-place afterward. A set designer has to figure out the props.

Branding 157

Branding Thought Leadership Millennials Customer Acquisition 157

Marketing Insider Group

JANUARY 24, 2022

In addition, SaaS companies are always playing a long game with customer acquisition, looking to create content that continually demonstrates the value of their brand so customers keep them top-of-mind when it comes time to purchase new solutions. The videos provide high value with simple, low-cost, no-frills production.

Content Marketing 129

Content Marketing User-Generated Influencer Marketing Customer Acquisition 129

Sprout Social

JANUARY 11, 2024

Strong service leads to longer-term customers, positive word-of-mouth and a more productive team. These tools can break bottlenecks, boost productivity and delight customers at crucial moments. Below we dig into why customer service software matters and tips for choosing a tool.

Customer 82

Customer CRM User-Generated Manufacturing 82

Scoop.it!

AUGUST 11, 2022

That could mean remaining a loyal subscriber and paying your fees month after month, or placing new orders for products and services in the future. Similarly, loyal customers tend to spend more with your brand overall. Loyal customers are also more willing to forgive and accommodate missteps. Product and service quality.

Branding 84

Branding Customer Customer loyalty Price 84

Martech

DECEMBER 14, 2023

As each day passes, customer acquisition costs rise while the likelihood of winning the deal diminishes. Identify your ideal customers precisely Developing a solid ideal customer profile (ICP) is your starting point for B2B marketing success. Verify your leads have the money for your product or service.

Pharmaceutical 79

Pharmaceutical CRM Customer Acquisition Communications 79

Faraday

APRIL 21, 2021

Improve acquisition by predicting customer conversions Fig. Era of Adaptation: Future-forward strategies for brands of all sizes Customer acquisition is top of mind for marketers, listed in the report as their #1 marketing priority for 2021. Improve retention by predicting customer engagement Looking again at fig.

Customer Acquisition 52

Customer Acquisition Direct Mail Marketing Marketers 52

Hubspot Marketing

JUNE 24, 2022

SEO, social media, and paid search are three powerful opportunities to get your products or services in front of more customers. Understanding your customers' pain points can help you craft a better narrative of who they are — which will help you target your digital strategies effectively. One other tip?

SEO 127

SEO Customer Acquisition Advertising Advertisers 127

Businesses Grow

JANUARY 17, 2024

Low prices have always had a place in the value shopper’s heart, but there is something more going on here. Shein and the eCommerce revolution Shein is offering basement-level prices — think $3 for a bikini — and yet seems to be pulling off fast deliveries, respectable quality, and responsive customer service.

eCommerce 113

eCommerce Fashion Shoppers Retail 113

Neil Patel

APRIL 30, 2021

If someone wants to order only five items from you, it’s sometimes uneconomical to start the production process. With an MOQ in place, it ensures you’re covering production costs and making a profit. You can apply MOQ strategies in direct to customer circumstances as well. How to Calculate Your MOQ.

Shipping 133

Shipping Manufacturing Price Customer Acquisition 133

Econsultancy

JANUARY 28, 2022

For the first time, many customers turned to digital channels to track down products they had previously bought offline. It is about ensuring that your products, services and experiences are so good that those who have shopped with you before will return again and again in years to come. So why is customer nurturing important?

eCommerce 75

eCommerce Shoppers Customer Acquisition Retail 75

Marketing Insider Group

JANUARY 24, 2023

And once that’s in place, you can experiment with new ideas. It’s easier and cheaper to keep current customers happy than to acquire new ones. This is such a good marketing lesson yet so many brands don’t prioritize their current customer relationships. They are too focused on customer acquisition.

Marketing Strategy 80

Marketing Strategy Customer Acquisition Marketing Marketers 80

Scoop.it!

AUGUST 16, 2022

You can keep the subscribers informed about the latest news, upcoming events, product launch, and any other tips that can facilitate better usage of the products or services. Try to make the newsletter about the reader rather than you or your product. It can also include user-generated topics. Avoid any salesy language.

User-Generated 86

User-Generated Thought Leadership Customer Acquisition Email Marketing 86

Marketing Insider Group

APRIL 14, 2021

If you interact with brands or organizations on Facebook, there’s a good chance you’ve come across a chatbot for customer acquisition at least once: You comment on a page’s Facebook post. But chatbots for customer acquisition are bigger than Facebook. How Do Chatbots Work for Customer Acquisition?

Customer Acquisition 107

Customer Acquisition Customer User-Generated Analytics 107