article thumbnail

How This Founder Built a $5 Million Product Business With No Experience in Product Development

Buffer Marketing

She had no clue where to start—she knew nothing about how to create a product or how to bring one to market, but she knew that her idea was one for the masses. Potentially anyone with a shower could find a use for this product, and that was a huge number.  It was all just perfect timing.    We make a great team.

Product 98
article thumbnail

Email inspiration: 16 places to look for exciting email examples

Litmus

But to be more accurate, here are a few places Litmus’ own email team gets their inspiration from. Lily, our Email Design and Production Specialist, also uses her own inbox as a source of inspiration: “I rely pretty heavily on what lands in my inbox. Then, apply those takeaways to your own email newsletters. Compare notes ?.

Place 105
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

A new age of direct-to-physician marketing

Martech

New telemedicine technologies that reach physicians at the point of care have added to this trend, making it easier than ever to reach doctors with targeted ads and messaging at the right time and in the right place. I suspect that if you name a pharmaceutical brand or company, we’ve probably worked with them.”.

article thumbnail

The B2B case for retention marketing: 7 key tactics

Martech

Buyers may place orders on their phones but still buy for their companies. Any dissatisfaction in product, service or overall experience creates an unbridgeable gap in retention efforts. The product’s features align with market demand, its quality is up to par, and it’s appropriately priced and distributed.

Gen Z 118
article thumbnail

Many advertisers still using Twitter despite Musk’s chaos

Martech

She says that all the sound and fury have so far signified nothing when it comes to changes in either Twitter’s product or audience. That tweet caused the pharmaceutical maker’s stock to drop 4.37% on Friday — erasing over $15 billion in market capitalization. Another is that it occupies a unique place.

article thumbnail

When it comes to marketing technology, ends come before means

Martech

First, the company did some initial benchmarking “in terms of our digital maturity relative to the pharmaceutical industry, but also looking at the pharmaceutical industry relative to other verticals like retail and financial services,” she said. . Agility depends on clarity.

article thumbnail

The main rebrandings of 2023 – and what we can learn from them

Rock Content

I’ll also share a bit about how we did it at Rock Content with one of our flagship products: WriterAccess , our content marketplace. Building a brand isn’t an easy task; it requires daily effort for people to associate your product with a message, a function. Let’s focus on the strategic motivations and outcomes.